Poetica

Mike Butcher at TechnologyCrunch: “The ability to collaborate on the draft of a document is actually fiendishly tedious online. Many people might be used to Microsoft Word ‘Track Changes’ (ugh) despite the fact it looks awful and takes some getting used to. Nor does Google Docs really create a collaboration experience that mere mortals can get into. Step in Poetica, a brand new startup co-founded by Blaine Cook, formerly Twitter’s founding lead engineer.
Cook has now raised an angel round of funding for the London-based company which is hoping to change how teams create, share and edit work on the web, across any devices and mediums.
Poetica, which opens its doors to new signups today, is a browser-based editor and Chrome extension that portrays a more traditional view of text collaboration – in the same way you might see someone scribble on a piece of paper….
Cook says the goal is to “bring rich collaboration tools based on cutting-edge technology and design to everyone” who wants to communicate online. In other words, they are going for a fairly big play here. And he reckons he can do it from London, over the Valley, where he worked at Twitter: “London has an incredible community of brilliant software engineers and designers, and a growing and supportive investor base.”