TEDxBrussels Presentation: “The more society professionalises, the less is taking advantage if its own skills. Indeed, each of us has much more to give to society than what our job descriptions allow us to. How to then mobilize our skills for the greater good? Alberto Alemanno, an engaged academic and civic advocate, argues that besides voting and running for office there is also a third, less known – yet more promising -, way to make society progress: lobbying. Lobbying is no longer a prerogative of well-funded groups with huge memberships and countless political connections. This talk offers you a guide on how to become an effective citizen lobbyist in your daily life by tapping into your own talents, skills and experience….(More)” See also http://www.thegoodlobby.eu/