Evgeny Morozov in Frankfurter Algemeine: “What we need is a sharper, starker picture of the information apocalypse that awaits us in a world where personal data is traded like coffee or any other commodity. Take the oft-repeated argument about the benefits of trading one’s data in exchange for some tangible commercial benefit. Say, for example, you install a sensor in your car to prove to your insurance company that you are driving much safer than the average driver that figures in their model for pricing insurance policies. Great: if you are better than the average, you get to pay less. But the problem with averages is that half of the population is always worse than the benchmark. Inevitably –regardless of whether they want to monitor themselves or not – that other half will be forced to pay more, for as the more successful of us take on self-tracking, most social institutions would (quite logically) assume that those who refuse to self-track have something to hide. Under this model, the implications of my decision to trade my personal data are no longer solely in the realm of markets and economics – they are also in the realm of ethics. If my decision to share my personal data for a quick buck makes someone else worse off and deprives them of opportunities, then I have an extra ethical factor to consider – economics alone doesn’t suffice.
All of this is to say that there are profound political and moral consequences to information consumerism– and they are comparable to energy consumerism in scope and importance. Making these consequences more pronounced and vivid is where intellectuals and political parties ought to focus their efforts. We should do our best to suspend the seeming economic normalcy of information sharing. An attitude of “just business!” will no longer suffice. Information sharing might have a vibrant market around it but it has no ethical framework to back it up. More than three decades ago, Michel Foucault was prescient to see that neoliberalism would turns us all into “entrepreneurs of the self” but let’s not forget that entrepreneurship is not without its downsides: as most economic activities, it can generate negative externalities, from pollution to noise. Entrepreneurship focused on information sharing is no exception….”
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