Design thinking was supposed to fix the world. Where did it go wrong?


Article by Rebecca Ackermann: “…But in recent years, for a number of reasons, the shine of design thinking has been wearing off. Critics have argued that its short-term focus on novel and naive ideas has resulted in unrealistic and ungrounded recommendations. And they have maintained that by centering designers—mainly practitioners of corporate design within agencies—it has reinforced existing inequities rather than challenging them. Years in, “innovation theater”— checking a series of boxes without implementing meaningful shifts—had become endemic in corporate settings, while a number of social-impact initiatives highlighted in case studies struggled to get beyond pilot projects. Meanwhile, the #MeToo and BLM movements, along with the political turmoil of the Trump administration, have demonstrated that many big problems are rooted in centuries of dark history, too deeply entrenched to be obliterated with a touch of design thinking’s magic wand. 

Today, innovation agencies and educational institutions still continue to sell design thinking to individuals, corporations, and organizations. In 2015, IDEO even created its own “online school,” IDEO U, with a bank of design thinking courses. But some groups—including the d.school and IDEO itself—are working to reform both its principles and its methodologies. These new efforts seek a set of design tools capable of equitably serving diverse communities and solving diverse problems well into the future. It’s a much more daunting—and crucial—task than design thinking’s original remit…(More)”.