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Study Finds A Third of New Websites are AI-Generated

Article by Matthew Gault: “Researchers working with data from the Internet Archive have discovered that a third of websites created since 2022 are AI-generated. The team of researchers—which includes people from Stanford, the Imperial College London, and the Internet Archive—published their findings online in a paper titled “The Impact of AI-Generated Text on the Internet.” The research also found that all this AI-generated text is making the web more cheery and less verbose. Inspired by the Dead Internet Theory—the idea that much of the internet is now just bots talking back and forth—the team set out to find out how ChatGPT and its competitors had reshaped the internet since 2022. “The proliferation of AI-generated and AI-assisted text on the internet is feared to contribute to a degradation in semantic and stylistic diversity, factual accuracy, and other negative developments,” the researchers write in the paper. “We find that by mid-2025, roughly 35% of newly published websites were classified as AI-generated or AI-assisted, up from zero before ChatGPT’s launch in late 2022…(More)”.

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