Duncan Watts in The Bridge: “The past 15 years have witnessed a remarkable increase in both the scale and scope of social and behavioral data available to researchers. Over the same period, and driven by the same explosion in data, the study of social phenomena has increasingly become the province of computer scientists, physicists, and other “hard” scientists. Papers on social networks and related topics appear routinely in top science journals and computer science conferences; network science research centers and institutes are sprouting up at top universities; and funding agencies from DARPA to NSF have moved quickly to embrace what is being called computational social science.
Against these exciting developments stands a stubborn fact: in spite of many thousands of published papers, there’s been surprisingly little progress on the “big” questions that motivated the field of computational social science—questions concerning systemic risk in financial systems, problem solving in complex organizations, and the dynamics of epidemics or social movements, among others.
Of the many reasons for this state of affairs, I concentrate here on three. First, social science problems are almost always more difficult than they seem. Second, the data required to address many problems of interest to social scientists remain difficult to assemble. And third, thorough exploration of complex social problems often requires the complementary application of multiple research traditions—statistical modeling and simulation, social and economic theory, lab experiments, surveys, ethnographic fieldwork, historical or archival research, and practical experience—many of which will be unfamiliar to any one researcher. In addition to explaining the particulars of these challenges, I sketch out some ideas for addressing them….”
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