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Stefaan Verhulst

Article by Daniel Wu and Mike Loukides: “…Apple learned a critical lesson from this experience. User buy-in cannot end with compliance with rules. It requires ethics, constantly asking how to protect, fight for, and empower users, regardless of what the law says. These strategies contribute to perceptions of trust.

Trust has to be earned, is easily lost, and is difficult to regain….

In our more global, diverse, and rapidly- changing world, ethics may be embodied by the “platinum rule”: Do unto others as they would want done to them. One established field of ethics—bioethics—offers four principles that are related to the platinum rule: nonmaleficence, justice, autonomy, and beneficence.

For organizations that want to be guided by ethics, regardless of what the law says, these principles as essential tools for a purpose-driven mission: protecting (nonmaleficence), fighting for (justice), and empowering users and employees (autonomy and beneficence).

An ethics leader protects users and workers in its operations by using governance best practices. 

Before creating the product, it understands both the qualitative and quantitative contexts of key stakeholders, especially those who will be most impacted, identifying their needs and fears. When creating the product, it uses data protection by design, working with cross-functional roles like legal and privacy engineers to embed ethical principles into the lifecycle of the product and formalize data-sharing agreements. Before launching, it audits the product thoroughly and conducts scenario planning to understand potential ethical mishaps, such as perceived or real gender bias or human rights violations in its supply chain. After launching, its terms of service and collection methods are highly readable and enables even disaffected users to resolve issues delightfully.

Ethics leaders also fight for users and workers, who can be forgotten. These leaders may champion enforceable consumer protections in the first place, before a crisis erupts. With social movements, leaders fight powerful actors preying on vulnerable communities or the public at large—and critically examines and ameliorates its own participation in systemic violence. As a result, instead of last-minute heroic efforts to change compromised operations, it’s been iterating all along.

Finally, ethics leaders empower their users and workers. With diverse communities and employees, they co-create new products that help improve basic needs and enable more, including the vulnerable, to increase their autonomy and their economic mobility. These entrepreneurial efforts validate new revenue streams and relationships while incubating next-generation workers who self-govern and push the company’s mission forward. Employees voice their values and diversify their relationships. Alison Taylor, the Executive Director of Ethical Systems, argues that internal processes should “improve [workers’] reasoning and creativity, instead of short-circuiting them.” Enabling this is a culture of psychological safety and training to engage kindly with divergent ideas.

These purpose-led strategies boost employee performance and retention, drive deep customer loyalty, and carve legacies.

To be clear, Apple may be implementing at least some of these strategies already—but perhaps not uniformly or transparently. For instance, Apple has implemented some provisions of the European Union’s General Data Protection Regulation for all US residents—not just EU and CA residents—including the ability to access and edit data. This expensive move, which goes beyond strict legal requirements, was implemented even without public pressure.

But ethics strategies have major limitations leaders must address

As demonstrated by the waves of ethical “principles” released by Fortune 500 companies and commissions, ethics programs can be murky, dominated by a white, male, and Western interpretation.

Furthermore, focusing purely on ethics gives companies an easy way to “free ride” off social goodwill, but ultimately stay unaccountable, given the lack of external oversight over ethics programs. When companies substitute unaccountable data ethics principles for thoughtful engagement with the enforceable data regulation principles, users will be harmed.

Long-term, without the ability to wave a $100 million fine with clear-cut requirements and lawyers trained to advocate for them internally, ethics leaders may face barriers to buy-in. Unlike their sales, marketing, or compliance counterparts, ethics programs do not directly add revenue or reduce costs. In recessions, these “soft” programs may be the first on the chopping block.

As a result of these factors, we will likely see a surge in ethics-washing: well-intentioned companies that talk ethics, but don’t walk it. More will view these efforts as PR-driven ethics stunts, which don’t deeply engage with actual ethical issues. If harmful business models do not change, ethics leaders will be fighting a losing battle….(More)”.

How data privacy leader Apple found itself in a data ethics catastrophe

The Economist: “Two decades ago Microsoft was a byword for a technological walled garden. One of its bosses called free open-source programs a “cancer”. That was then. On April 21st the world’s most valuable tech firm joined a fledgling movement to liberate the world’s data. Among other things, the company plans to launch 20 data-sharing groups by 2022 and give away some of its digital information, including data it has aggregated on covid-19.

Microsoft is not alone in its newfound fondness for sharing in the age of the coronavirus. “The world has faced pandemics before, but this time we have a new superpower: the ability to gather and share data for good,” Mark Zuckerberg, the boss of Facebook, a social-media conglomerate, wrote in the Washington Post on April 20th. Despite the EU’s strict privacy rules, some Eurocrats now argue that data-sharing could speed up efforts to fight the coronavirus. 

But the argument for sharing data is much older than the virus. The OECD, a club mostly of rich countries, reckons that if data were more widely exchanged, many countries could enjoy gains worth between 1% and 2.5% of GDP. The estimate is based on heroic assumptions (such as putting a number on business opportunities created for startups). But economists agree that readier access to data is broadly beneficial, because data are “non-rivalrous”: unlike oil, say, they can be used and re-used without being depleted, for instance to power various artificial-intelligence algorithms at once. 

Many governments have recognised the potential. Cities from Berlin to San Francisco have “open data” initiatives. Companies have been cagier, says Stefaan Verhulst, who heads the Governance Lab at New York University, which studies such things. Firms worry about losing intellectual property, imperilling users’ privacy and hitting technical obstacles. Standard data formats (eg, JPEG images) can be shared easily, but much that a Facebook collects with its software would be meaningless to a Microsoft, even after reformatting. Less than half of the 113 “data collaboratives” identified by the lab involve corporations. Those that do, including initiatives by BBVA, a Spanish bank, and GlaxoSmithKline, a British drugmaker, have been small or limited in scope. 

Microsoft’s campaign is the most consequential by far. Besides encouraging more non-commercial sharing, the firm is developing software, licences and (with the Governance Lab and others) governance frameworks that permit firms to trade data or provide access to them without losing control. Optimists believe that the giant’s move could be to data what IBM’s embrace in the late 1990s of the Linux operating system was to open-source software. Linux went on to become a serious challenger to Microsoft’s own Windows and today underpins Google’s Android mobile software and much of cloud-computing…(More)”.

Tear down this wall: Microsoft embraces open data

Stuart Mills at Behavioural Public Policy: “A criticism of behavioural nudges is that they lack precision, sometimes nudging people who – had their personal circumstances been known – would have benefitted from being nudged differently. This problem may be solved through a programme of personalized nudging. This paper proposes a two-component framework for personalization that suggests choice architects can personalize both the choices being nudged towards (choice personalization) and the method of nudging itself (delivery personalization). To do so, choice architects will require access to heterogeneous data.

This paper argues that such data need not take the form of big data, but agrees with previous authors that the opportunities to personalize nudges increase as data become more accessible. Finally, this paper considers two challenges that a personalized nudging programme must consider, namely the risk personalization poses to the universality of laws, regulation and social experiences, and the data access challenges policy-makers may encounter….(More)”.

Personalized nudging

Hanna Love at Brookings: “As COVID-19 leaves no place immune – threatening to destabilize urban communities, as well as rural and suburban areas with limited resources and infrastructure to weather the outbreak— the connectivity of people and places matters more than ever. Local responses to the pandemic are revealing that even amid unprecedented distancing, the economic, physical, social, and civic structures of connected communities are laying the groundwork for resilience and recovery.

In this moment of uncertainty, communities are increasingly seeking solutions from the community-based organizations, networks, and coalitions they know and trust in ordinary times. We at the Bass Center for Transformative Placemaking decided to look to there too, revisiting past entries from our Placemaking Postcards series to uncover how these organizations are responding to the COVID-19 crisis….

Across the country, hyperlocal governance organizations are being called upon to play an expanded role in supporting small businesses. This rang true for each organization we spoke with, as place governance entities in urban and rural areas alike modified their work to include compiling COVID-19 resources for small businesses, redirecting existing funding streams, creating new resources for relief, and offering promotions for customers to purchase local goods and services. Some are even stepping in to manufacture health materials for first responders.

For instance, Philadelphia’s University City District—which we highlighted last year for their efforts to measure inclusion in public spaces—is partnering with the University of Pennsylvania to launch a relief fund for local, independently owned retailers and restaurants. Simultaneously, they are working to bring revenue to local businesses through a matching gift cards program, and are sponsoring local restaurants to prepare meals for families with ill children at the Ronald McDonald House.

Rural place-based organizations are engaging in similar efforts. Appalshop, a Kentucky nonprofit we covered last month for their solar energy project, has raised more than $10,000 for local businesses, nonprofits, and first responders. The community development organization Downtown Wytheville in Virginia (whose rural entrepreneurship competition we wrote about this summer), is helping businesses apply for SBA disaster relief funding and running a “Support Local Safely” campaign to publicize open businesses. In Wyoming, Rawlins DDA/Main Street (whose entrepreneurship center we wrote about last fall), is engaging the public about business needs and offering similar promotions. While seemingly small in scale, all of these efforts are critical supports needed to keep businesses open and will lay the groundwork for recovery in the months to come.

Other place-based organizations are adapting their business models to respond to the crisis. In ordinary times, makerspaces and other innovation spaces provide places to collaborate, support entrepreneurship, and challenge economic and social divides. In the midst of COVID-19, makerspaces are abandoning those routines to support frontline respondersOpen Works—a Baltimore makerspace we covered for their efforts to build trust between residents, businesses, and institutions—has partnered with Innovation Works and We the Builders to launch a collaborative emergency response effort to manufacture face shields for health care workers….(More)”.

Transformative placemaking amid COVID-19: Early stories from the field

Erica Chenoweth, Austin Choi-Fitzpatrick, Jeremy Pressman, Felipe G Santos and Jay Ulfelder at The Guardian: “Before the Covid-19 pandemic, the world was experiencing unprecedented levels of mass mobilization. The decade from 2010 to 2019 saw more mass movements demanding radical change around the world than in any period since World War II. Since the pandemic struck, however, street mobilization – mass demonstrations, rallies, protests, and sit-ins – has largely ground to an abrupt halt in places as diverse as India, Lebanon, Chile, Hong Kong, Iraq, Algeria, and the United States.

The near cessation of street protests does not mean that people power has dissipated. We have been collecting data on the various methods that people have used to express solidarity or adapted to press for change in the midst of this crisis. In just several weeks’ time, we’ve identified nearly 100 distinct methods of nonviolent action that include physical, virtual and hybrid actions – and we’re still counting. Far from condemning social movements to obsolescence, the pandemic – and governments’ responses to it – are spawning new tools, new strategies, and new motivation to push for change.

In terms of new tools, all across the world, people have turned to methods like car caravanscacerolazos (collectively banging pots and pans inside the home), and walkouts from workplaces with health and safety challenges to voice personal concerns, make political claims, and express social solidarity. Activists have developed alternative institutions such as coordinated mask-sewing, community mutual aid pods, and crowdsourced emergency funds. Communities have placed teddy bears in their front windows for children to find during scavenger hunts, authors have posted live-streamed readings, and musicians have performed from their balconies and rooftops. Technologists are experimenting with drones adapted to deliver supplies, disinfect common areas, check individual temperatures, and monitor high-risk areas. And, of course, many movements are moving their activities online, with digital ralliesteachins, and information-sharing.

Such activities have had important impacts. Perhaps the most immediate and life-saving efforts have been those where movements have begun to coordinate and distribute critical resources to people in need. Local mutual aid pods, like those in Massachusetts, have emerged to highlight urgent needs and provide for crowdsourced and volunteer rapid response. Pop-up food banks, reclaiming vacant housing, crowdsourced hardship funds, free online medical-consultation clinics, mass donations of surgical masks, gloves, gowns, goggles and sanitizer, and making masks at home are all methods that people have developed in the past several weeks. Most people have made these items by hand. Others have even used 3D printers to make urgently-needed medical supplies. These actions of movements and communities have already saved countless lives….(More)”.

The global pandemic has spawned new forms of activism – and they’re flourishing

Article by Matt Leighninger: “Dealing with Covid-19 requires a massive, coordinated, democratic response. Governments, non-profit organizations, businesses, grassroots groups, and individual citizens all have significant parts to play.

In that sense, our ability to withstand the coronavirus is based in large part on the strength of our democracy. I don’t mean voting, political parties, and the other electoral features we associate with democracy: I mean the extent to which our political system helps people to act collectively, support each other, share information, and collaborate with experts and public officials. Strong democracies are good at these things.

Unfortunately, our democracy isn’t very strong right now. Trust between citizens and government officials is at an all-time low, most people don’t feel like they have a meaningful say in public decisions, and in many cases, we can’t even agree on how to separate fact from fiction. Volunteerism is strong — especially now, as people react to the crisis — but volunteers generally don’t feel that their service is valued or supported by our political system…

Strengthening democracy, at all the levels of government, can help us achieve the kind of trust we need to deal with Covid-19 — so that people trust in the information they get from doctors and medical authorities like the Centers for Disease Control, so that doctors and public health officials trust that citizens will wash their hands and avoid contact with each other, so that people in different parts of the country will trust that we’re all in this together.

The new Community Voices for Health initiative, supported by the Robert Wood Johnson Foundation and assisted by Public Agenda and Altarum, will provide new examples of what stronger democracy can look like. Over the next two years, teams in six states will engage thousands of people in decision-making, problem-solving, and community-building. From the work of community health workers in Georgia… to health plans developed by county and tribal councils in New Mexico… to online survey panels on policy questions in Pennsylvania and Colorado… to youth leadership in Nevada… to public participation laws in Indiana, this initiative will explore new ways of engaging residents for better health.

The next wave of technological innovations also provides many opportunities for strengthening democracy. For example, there are interesting new tools for informing voters (like VoteCompass), bridging different viewpoints (like the vTaiwan process), and gathering input from large numbers of people (like BeHeard Philly)….

In the face of a possible flu pandemic 15 years ago, the Centers for Disease Control took a closer look at how engagement could be influential in counteracting these threats. Summing up that experience, CDC epidemiologist Roger Bernier concluded that “Democracy is good for your health.” We should take that statement as more than just a platitude — we should explore the concrete ways of making our democracy stronger….(More)”

Faced with a pandemic, good public health requires stronger democracy

Blog by Luciano Floridi: “There is a lot of talk about apps to deal with the pandemic. Some of the best solutions use the Bluetooth connection of mobile phones to determine the contact between people and therefore the probability of contagion.

In theory, it’s simple. In practice, it is a minefield of ethical problems, not only technical ones. To understand them, it is useful to distinguish between the validation and the verification of a system. 
The validation of a system answers the question: “are we building the right system?”. The answer is no if the app

  • is illegal;
  • is unnecessary, for example, there are better solutions; 
  • is a disproportionate solution to the problem, for example, there are only a few cases in the country; 
  • goes beyond the purpose for which it was designed, for example, it is used to discriminate people; 
  • continues to be used even after the end of the emergency.

Assuming the app passes the validation stage, then it needs to be verified.
The verification of a system answers the question: “are we building the system in the right way?”. Here too the difficulties are considerable. I have become increasingly aware of them as I collaborate with two national projects about a coronavirus app, as an advisor on their ethical implications. 
For once, the difficult problem is not privacy. Of course, it is trivially true that there are and there might always be privacy issues. The point is that, in this case, they can be made much less pressing than other issues. However, once (or if you prefer, even if) privacy is taken care of, other difficulties appear to remain intractable. A Bluetooth-based app can use anonymous data, recorded only in the mobile phone, used exclusively to send alerts in case of the contact with people infected. It is not easy but it is feasible, as demonstrated by the approach adopted by the Pan-European Privacy Preserving Proximity Tracing initiative (PEPP-PT). The apparently intractable problems are the effectiveness and fairness of the app.

To be effective, an app must be adopted by many people. In Britain, I was told that it would be useless if used by less than 20% of the population. According to the PEPP-PT, real effectiveness seems to be reached around the threshold of 60% of the whole population. This means that in Italy, for example, the app should be consistently and correctly used by something between 11m to 33m people, out of a population of 55m. Consider that in 2019 Facebook Messenger was used by 23m Italians. Even the often-mentioned app TraceTogether has been downloaded by an insufficient number of people in Singapore.


Given that it is unlikely that the app will be adopted so extensively just voluntarily, out of social responsibility, and that governments are reluctant to impose it as mandatory (and rightly so, for it would be unfair, see below), it is clear that it will be necessary to encourage its use, but this only shifts the problem….

Therefore, one should avoid the risk of transforming the production of the app into a signalling process. To do so, the verification should not be severed from, but must feedback on, the validation. This means that if the verification fails so should the validation, and the whole project ought to be reconsidered. It follows that a clear deadline by when (and by whom) the whole project may be assessed (validation + verification) and in case be terminated, or improved, or even simply renewed as it is, is essential. At least this level of transparency and accountability should be in place.

An app will not save us. And the wrong app will be worse than useless, as it will cause ethical problems and potentially exacerbate health-related risks, e.g. by generating a false sense of security, or deepening the digital divide. A good app must be part of a wider strategy, and it needs to be designed to support a fair future. If this is not possible, better do something else, avoid its positive, negative and opportunity costs, and not play the political game of merely signalling that something (indeed anything) has been tried…(More)”.

Mind the app – considerations on the ethical risks of COVID-19 apps

Blog by Andrew J. Zahuranec and Stefaan G. Verhulst: “The novel coronavirus disease (COVID-19) is a global health crisis the likes of which the modern world has never seen. Amid calls to action from the United Nations Secretary-General, the World Health Organization, and many national governments, there has been a proliferation of initiatives using data to address some facet of the pandemic. In March, The GovLab at NYU put out its own call to action, which identifies key steps organizations and decision-makers can take to build the data infrastructure needed to tackle pandemics. This call has been signed by over 400 data leaders from around the world in the public and private sector and in civil society.

But questions remain as to how many of these initiatives are useful for decision-makers. While The GovLab’s living repository contains over 160 data collaboratives, data competitions, and other innovative work, many of these examples take a data supply-side approach to the COVID-19 response. Given the urgency of the situation, some organizations create projects that align with the available data instead of trying to understand what insights those responding to the crisis actually want, including issues that may not be directly related to public health.

We need to identify and ask better questions to use data effectively in the current crisis. Part of that work means understanding what topics can be addressed through enhanced data access and analysis.

Using The GovLab’s rapid-research methodology, we’ve compiled a list of 12 topic areas related to COVID-19 where data and analysis is needed. …(More)”.

Mapping how data can help address COVID-19

Julia Stoyanovich, Jay J. Van Bavel & Tessa V. West at Nature: “As artificial intelligence becomes prevalent in society, a framework is needed to connect interpretability and trust in algorithm-assisted decisions, for a range of stakeholders.

We are in the midst of a global trend to regulate the use of algorithms, artificial intelligence (AI) and automated decision systems (ADS). As reported by the One Hundred Year Study on Artificial Intelligence: “AI technologies already pervade our lives. As they become a central force in society, the field is shifting from simply building systems that are intelligent to building intelligent systems that are human-aware and trustworthy.” Major cities, states and national governments are establishing task forces, passing laws and issuing guidelines about responsible development and use of technology, often starting with its use in government itself, where there is, at least in theory, less friction between organizational goals and societal values.

In the United States, New York City has made a public commitment to opening the black box of the government’s use of technology: in 2018, an ADS task force was convened, the first of such in the nation, and charged with providing recommendations to New York City’s government agencies for how to become transparent and accountable in their use of ADS. In a 2019 report, the task force recommended using ADS where they are beneficial, reduce potential harm and promote fairness, equity, accountability and transparency2. Can these principles become policy in the face of the apparent lack of trust in the government’s ability to manage AI in the interest of the public? We argue that overcoming this mistrust hinges on our ability to engage in substantive multi-stakeholder conversations around ADS, bringing with it the imperative of interpretability — allowing humans to understand and, if necessary, contest the computational process and its outcomes.

Remarkably little is known about how humans perceive and evaluate algorithms and their outputs, what makes a human trust or mistrust an algorithm3, and how we can empower humans to exercise agency — to adopt or challenge an algorithmic decision. Consider, for example, scoring and ranking — data-driven algorithms that prioritize entities such as individuals, schools, or products and services. These algorithms may be used to determine credit worthiness, and desirability for college admissions or employment. Scoring and ranking are as ubiquitous and powerful as they are opaque. Despite their importance, members of the public often know little about why one person is ranked higher than another by a résumé screening or a credit scoring tool, how the ranking process is designed and whether its results can be trusted.

As an interdisciplinary team of scientists in computer science and social psychology, we propose a framework that forms connections between interpretability and trust, and develops actionable explanations for a diversity of stakeholders, recognizing their unique perspectives and needs. We focus on three questions (Box 1) about making machines interpretable: (1) what are we explaining, (2) to whom are we explaining and for what purpose, and (3) how do we know that an explanation is effective? By asking — and charting the path towards answering — these questions, we can promote greater trust in algorithms, and improve fairness and efficiency of algorithm-assisted decision making…(More)”.

The imperative of interpretable machines

Common EU Toolbox for Member States by eHealth Network: “Mobile apps have potential to bolster contact tracing strategies to contain and reverse the spread of COVID-19. EU Member States are converging towards effective app solutions that minimise the processing of personal data, and recognise that interoperability between these apps can support public health authorities and support the reopening of the EU’s internal borders.

This first iteration of a common EU toolbox, developed urgently and collaboratively by the e-Health Network with the support of the European Commission, provides a practical guide for Member States. The common approach aims to exploit the latest privacy-enhancing technological solutions that enable at-risk individuals to be contacted and, if necessarily, to be tested as quickly as possible, regardless of where she is and the app she is using. It explains the essential requirements for national apps, namely that they be:

  • voluntary;
  • approved by the national health authority;
  • privacy-preserving – personal data is securely encrypted; and
  • dismantled as soon as no longer needed.

The added value of these apps is that they can record contacts that a person may not notice or remember. These requirements on how to record contacts and notify individuals are anchored in accepted epidemiological guidance, and reflect best practice on cybersecurity, and accessibility. They cover how to prevent the appearance of potentially harmful unapproved apps, success criteria and collectively monitoring the effectiveness of the apps, and the outline of a communications strategy to engage with stakeholders and the people affected by these initiatives.

Work will continue urgently to develop further and implement the toolbox, as set out in the Commission Recommendation of 8 April, including addressing other types of apps and the use of mobility data for modelling to understand the spread of the disease and exit from the crisis….(More)”.

Mobile applications to support contact tracing in the EU’s fight against COVID-19

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