Privacy is no longer a social norm, said Facebook founder Mark Zuckerberg in 2010, as social media took a leap to bring more private information into the public domain.
But what does it mean for governments, citizens and the exercise of democracy? Donald Trump is clearly not the first leader to use his Twitter account as a way to both proclaim his policies and influence the political climate. Social media presents novel challenges to strategic policy, and has become a managerial issues for many governments.
But it also offers a free platform for public participation in government affairs. Many argue that the rise of social media technologies can give citizens and observers a better opportunity to identify pitfalls of government and their politics.
As government embrace the role of social media and the influence of negative or positive feedback on the success of their project, they are also using this tool to their advantages by spreading fabricated news.
This much freedom of expression and opinion can be a double-edged sword.
A tool that triggers change
On the positive side, social media include social networking applications such as Facebook and Google+, microblogging services such as Twitter, blogs, video blogs (vlogs), wikis, and media-sharing sites such as YouTube and Flickr, among others.
Social media as a collaborative and participatory tool, connects users with each other and help shaping various communities. Playing a key role in delivering public service value to citizens it also helps people to engage in politics and policy-making, making processes easier to understand, through information and communication technologies (ICTs).
Today four out of five countries in the world have social media features on their national portals to promote interactive networking and communication with the citizen. Although we don’t have any information about the effectiveness of such tools or whether they are used to their full potential, 20% of these countries shows that they have “resulted in new policy decisions, regulation or service”.
Social media can be an effective tool to trigger changes in government policies and services if well used. It can be used to prevent corruption, as it is direct method of reaching citizens. In developing countries, corruption is often linked to governmental services that lack automated processes or transparency in payments.
The UK is taking the lead on this issue. Its anti-corruption innovation hub aims to connect several stakeholders – including civil society, law enforcement and technologies experts – to engage their efforts toward a more transparent society.
With social media, governments can improve and change the way they communicate with their citizens – and even question government projects and policies. In Kazakhstan, for example, a migration-related legislative amendment entered into force early January 2017 and compelled property owners to register people residing in their homes immediately or else face a penalty charge starting in February 2017.
Citizens were unprepared for this requirement, and many responded with indignation on social media. At first the government ignored this reaction. However, as the growing anger soared via social media, the government took action and introduced a new service to facilitate the registration of temporary citizens….
But the campaigns that result do not always evolve into positive change.
Egypt and Libya are still facing several major crises over the last years, along with political instability and domestic terrorism. The social media influence that triggered the Arab Spring did not permit these political systems to turn from autocracy to democracy.
Brazil exemplifies a government’s failure to react properly to a massive social media outburst. In June 2013 people took to the streets to protest the rising fares of public transportation. Citizens channelled their anger and outrage through social media to mobilise networks and generate support.
The Brazilian government didn’t understand that “the message is the people”. Though the riots some called the “Tropical Spring” disappeared rather abruptly in the months to come, they had major and devastating impact on Brazil’s political power, culminating in the impeachment of President Rousseff in late 2016 and the worst recession in Brazil’s history.
As in the Arab Spring countries, the use of social media in Brazil did not result in economic improvement. The country has tumbled down into depression, and unemployment has risen to 12.6%…..
Government typically asks “how can we adapt social media to the way in which we do e-services, and then try to shape their policies accordingly. They would be wiser to ask, “how can social media enable us to do things differently in a way they’ve never been done before?” – that is, policy-making in collaboration with people….(More)”.
