Solving journalism’s hidden problem: Terrible analytics


Tom Rosenstiel for the Brookings Center for Effective Public Management: “The path toward sustainable journalism, already challenged by a disrupted advertising business model, is also being undermined by something more unexpected—terrible data.

Analytics—another word for audience data or metrics—was supposed to offer the promise that journalists would be able to understand consumers at a deeper level. Journalism would be more connected and relevant as news people could see what audiences really wanted. Handled well, this should have helped journalists pursue what is at its core their fundamental challenge: learning how to make the significant interesting and the interesting more significant.

But a generation into the digital age, the problem associated with analytics isn’t the one that some feared—the discovery that audiences only care to be entertained and distracted. The bigger problem is that most web analytics are a mess. Designed for other purposes, the metrics used to understand publishing today offer too little information that is useful to journalists or to publishers on the business side. They mostly measure the wrong things. They also to a large extent measure things that are false or illusory.

As an example, the metric we have taken to call “unique visitors” is not what it sounds. Unique visitors are not different people. Instead, this metric measures devices; the same person who visits a publication on a phone, a tablet, and a computer is counted as three unique visitors. If they clean their cookies they are counted all over again. The traffic to most websites is probably over counted by more than double, perhaps more than triple

Time spent per article, in contrast, might offer a sense of depth of interest in a particular piece. But by itself it might also mean that someone stopped reading and walked away from the computer. Page views can tell a publisher how many times an individual piece of content was viewed. But views cannot tell the publisher why. Using conventional analytics, every story is an anecdote. Publishers may look at popular stories and say let’s do more like those. But they are largely inferring what “like those” means….(More)”

digitalIMPACT.io


“The Digital Civil Society Lab at Stanford created digitalIMPACT.io to support civil society organizations in using digital data ethically, safely, and effectively. The content and tools on the site come from nonprofit and foundation partners.

digitalIMPACT.io is designed to help you learn from and share with others. The materials are provided as examples to inform your decision-making, organizational practice, and policy creation. We invite you to use and adapt what you find here, and hope you will share the practices and policies that you’ve developed. This website is only a start; real change will come as organizations integrate appropriate data management and governance throughout their work.

Digital data hold tremendous promise for civil society and they also raise new challenges. Think of digital data as both assets and liabilities. It’s time to start managing them to help you achieve your mission…. (More)”

From Freebase to Wikidata: The Great Migration


Paper by Thomas Pellissier Tanon et al: “Collaborative knowledge bases that make their data freely available in a machine-readable form are central for the data strategy of many projects and organizations. The two major collaborative knowledge bases are Wikimedia’s Wikidata and Google’s Freebase. Due to the success of Wikidata, Google decided in 2014 to offer the content of Freebase to the Wikidata community. In this paper, we report on the ongoing transfer efforts and data mapping challenges, and provide an analysis of the effort so far. We describe the Primary Sources Tool, which aims to facilitate this and future data migrations. Throughout the migration, we have gained deep insights into both Wikidata and Freebase, and share and discuss detailed statistics on both knowledge bases….(More)”

The city as platform


The report of the 2015 Aspen Institute Roundtable on Information Technology: “In the age of ubiquitous Internet connections, smartphones and data, the future vitality of cities is increasingly based on their ability to use digital networks in intelligent, strategic ways. While we are accustomed to thinking of cities as geophysical places governed by mayors, conventional political structures and bureaucracies, this template of city governance is under great pressure to evolve. Urban dwellers now live their lives in all sorts of hyper-connected virtual spaces, pulsating with real-time information, intelligent devices, remote-access databases and participatory crowdsourcing. Expertise is distributed, not centralized. Governance is not just a matter of winning elections and assigning tasks to bureaucracies; it is about the skillful collection and curation of information as a way to create new affordances for commerce and social life.

Except among a small class of vanguard cities, however, the far-reaching implications of the “networked city” for economic development, urban planning, social life and democracy, have not been explored in depth. The Aspen Institute Communications and Society Program thus convened an eclectic group of thirty experts to explore how networking technologies are rapidly changing the urban landscape in nearly every dimension. The goal was to learn how open networks, onlinecooperation and open data can enhance urban planning and administration, and more broadly, how they might improve economic opportunity and civic engagement. The conference, the 24th Annual Aspen Roundtable on Information Technology, also addressed the implications of new digital technologies for urban transportation, public health and safety, and socio-economic inequality….(Download the InfoTech 2015 Report)”

Exploring the economic value of open government data


Fatemeh Ahmadi Zeleti et al in Government Information Quarterly: “Business models for open data have emerged in response to the economic opportunities presented by the increasing availability of open data. However, scholarly efforts providing elaborations, rigorous analysis and comparison of open data models are very limited. This could be partly attributed to the fact that most discussions on Open Data Business Models (ODBMs) are predominantly in the practice community. This shortcoming has resulted in a growing list of ODBMs which, on closer examination, are not clearly delineated and lack clear value orientation. This has made the understanding of value creation and exploitation mechanisms in existing open data businesses difficult and challenging to transfer. Following the Design Science Research (DSR) tradition, we developed a 6-Value (6-V) business model framework as a design artifact to facilitate the explication and detailed analysis of existing ODBMs in practice. Based on the results from the analysis, we identify business model patterns and emerging core value disciplines for open data businesses. Our results not only help streamline existing ODBMs and help in linking them to the overall business strategy, but could also guide governments in developing the required capabilities to support and sustain the business models….(More)”

 

Letting the people decide … but will government listen?


 in The Mandarin: “If we now have the technology to allow citizens to vote directly on all issues, what job remains for public servants?

While new technology may provide new options to contribute, the really important thing is governmental willingness to actually listen, says Maria Katsonis, the Victorian Department of Premier and Cabinet’s director of equality.

The balance between citizen consultation and public service expertise in decision-making remains a hot debate, with South Australian Premier Jay Weatherill warning last year that while expertise in policy is important, overzealous bureaucrats and politicians can disenfranchise citizens.

The internet is assisting government to attain opinions from people more easily than ever before. SA, for example, has embraced the use of citizen juries in policy formation through its youSAy portal — though as yet on only some issues. Finland has experimented with digitally crowdsourcing input into the policymaking process.

The Victorian government, meanwhile, has received blowback around claims its recent announcement for a “skyrail” in Melbourne’s south-eastern suburbs went ahead with very little consultation…

Indeed, even a direct vote doesn’t mean the government is really listening to the people. A notable example of a government using a poorly designed popular vote to rubber stamp its own intentions was an online poll in Queensland on whether to cut public transport fares which was worded to suit the government’s own predilections.

Giving citizens the tools to contribute

Katsonis said she didn’t want to “diss crowdsourcing”; governments should think about where using it might be appropriate, and where it might not. Directly crowdsourcing legislation is perhaps not the best way to use the “wisdom of the crowd”, she suggested….The use of people’s panels to inform policy and budgeting — for example at the City of Melbourne — shows some promise as one tool to improve engagement. Participants of people’s panels — which see groups of ordinary citizens being given background information about the task at hand and then asked to come up with a proposal for what to do — tend to report a higher trust in governmental processes after they’ve gained some experience of the difficulty of making those decisions.

One of the benefits of that system is the chance to give participants the tools to understand those processes for themselves, rather than going in cold, as some other direct participation tools do….

Despite the risks, processes such as citizens’ panels are still a more nuanced approach than calls for frequent referenda or the new breed of internet-based political parties, such as Australia’s Online Direct Democracy, that promise their members of parliament will vote however a majority of voters tell them to….(More)”

Zika Emergency Puts Open Data Policies to the Test


Larry Peiperl and Peter Hotez at PLOS: “The spreading epidemic of Zika virus, with its putative and alarming associations with Guillain-Barre syndrome and infant microcephaly, has arrived just as several initiatives have come into place to minimize delays in sharing the results of scientific research.

In September 2015, in response to concerns that research publishing practices had delayed access tocrucial information in the Ebola crisis, the World Health Organization convened a consultation “[i]nrecognition of the need to streamline mechanisms of data dissemination—globally and in as close toreal-time as possible” in the context of public health emergencies.

Participating medical journal editors, representing PLOS,BMJ and Nature journals and NEJM, provided a statement that journals should not act to delay access to data in a public health emergency: “In such scenarios,journals should not penalize, and, indeed, shouldencourage or mandate public sharing of relevant data…”

In a subsequent Comment in The Lancet, authors frommajor research funding organizations expressed supportfor data sharing in public health emergencies. TheInternational Committee of Medical Journal Editors(ICMJE), meeting in November 2015, lent further support to the principles of the WHO consultation byamending ICMJE “Recommendations” to endorse data sharing for public health emergencies of anygeographic scope.

Now that WHO has declared Zika to be a Public Health Emergency of International Concern, responses from these groups in recent days appear consistent with their recent declarations.

The ICMJE has announced that “In light of the need to rapidly understand and respond to the globalemergency caused by the Zika virus, content in ICMJE journals related to Zika virus is being made freeto access. We urge other journals to do the same. Further, as stated in our Recommendations, in theevent of a public health emergency (as defined by public health officials), information with immediateimplications for public health should be disseminated without concern that this will preclude subsequentconsideration for publication in a journal.”(www.icmje.org, accessed 9 Feburary 2016)

WHO has implemented special provisions for research manuscripts relevant to the Zika epidemic thatare submitted to WHO Bulletin; such papers “will be assigned a digital object identifier and posted onlinein the “Zika Open” collection within 24 hours while undergoing peer review. The data in these papers willthus be attributed to the authors while being freely available for reader scrutiny and unrestricted use”under a Creative Commons Attribution License (CC BY IGO 3.0).

At PLOS, where open access and data sharing apply as matter of course, all PLOS journals aim toexpedite peer review evaluation, pre-publication posting, and data sharing from research relevant to theZika outbreak. PLOS Currents Outbreaks offers an online platform for rapid publication of preliminaryresults, PLOS Neglected Tropical Diseases has committed to provide priority handling of Zika reports ingeneral, and other PLOS journals will prioritize submissions within their respective scopes. The PLOSZika Collection page provides central access to relevant and continually updated content from acrossthe PLOS journals, blogs, and collaborating organizations.

Today, the Wellcome Trust has issued a statement urging journals to commit to “make all content concerning the Zika virus free to access,” and funders to “require researchers undertaking work relevant to public health emergencies to set in place mechanisms to share quality-assured interim and final data as rapidly and widely as possible, including with public health and research communities and the World Health Organisation.”  Among 31 initial signatories are such journals and publishers as PLOS, Springer Nature, Science journals, The JAMA Network, eLife, the Lancet, and New England Journal ofMedicine; and funding organizations including Bill and Melinda Gates Foundation, UK Medical ResearchCouncil,  US National Institutes of Health, Wellcome Trust, and other major national and internationalresearch funders.

This policy shift prompts reconsideration of how we publish urgently needed data during a public health emergency….(More)”

Sticky-note strategy: How federal innovation labs borrow from Silicon Valley


Carten Cordell in the Federal Times: “The framework for an integrated security solution in the Philippines is built on a bedrock of sticky notes. So is the strategy for combating piracy in East Africa and a handful of other plans that Zvika Krieger is crafting in a cauldron of collaboration within the State Department.

More specifically, Krieger, a senior adviser for strategy within the department’s Bureau of Political-Military Affairs, is working in the bureau’s Strategy Lab, just one pocket of federal government where a Silicon Valley-playbook for innovation is being used to develop policy solutions….

Krieger and a host of other policy thinkers learned a new way to channel innovation for policy solutions called human-centered design, or design thinking. While arguably new in government, the framework has long been in use by the tech sector to design products that will serve the needs of their customers. The strategy of group thinking towards a policy — which is more what these innovation labs seek to achieve — has been used before as well….Where the government has started to use HCD is in developing new policy solutions within a multifaceted group of stakeholders that can contribute a well-rounded slate of expertise. The product is a strategy that is developed from the creative thoughts of a team of experts, rather than a single specialized source….

The core tenet of HCD is to establish a meritocracy of ideas that is both empathetic of thought and immune to hierarchy. In order to get innovative solutions for a complex problem, Krieger forms a team of experts and stakeholders. He then mixes in outside thought leaders he calls “wild cards” to give the group outside perspective.

The delicate balance opens discussion and the mix of ideas ultimately form a strategy for handling the problem. That strategy might involve a technology; but it could also be a new partnership, a new function within an office, or a new acquisition program. Because the team is comprised of multiple experts, it can navigate the complexity more thoroughly, and the wild cards can offer their expertise to provide solutions the stakeholders may not have considered….

Human-centered design has been working its way through pockets of the federal government for a few years now. The Office of Personnel Management opened its Innovation Lab in 2012 and was tasked with improving the USAJobs website. The Department of Health and Human Services opened the IDEA Lab in 2013 to address innovation in its mission. The Department of Veteran Affairs has a Center of Innovation to identify new approaches to meet the current and future needs of veterans, and the departments of Defense and State both have innovation labs tackling policy solutions.

The concept is gaining momentum. This fall, the Obama administration released a strategy report calling for a network of innovation labs throughout federal agencies to develop new policy solutions through HCD.

“I think the word is spreading. It’s kind of like a whisper campaign, in the most positive way,” said an administration official with knowledge of innovation labs and HCD strategies, who was not authorized to speak to the press. “I think, again, the only constraint here is that we don’t have enough of them to be able to imbue this knowledge across government. We need many more people.”

A March 2014 GAO report said that the OPM Innovation Lab had not developed consistent performance targets that would allow it to assess the success of its projects. The report recommended more consistent milestones to assess progress, which the agency addressed through a series of pilot programs….

In the State Department’s Bureau of Educational and Cultural Affairs, an innovation lab called the Collaboratory is in its second year of existence, using HCD strategies to improve projects like the Fulbright program and other educational diplomacy efforts.

The Education Diplomacy initiative, for example, used HCD to devise ways to increase education access abroad using State resources. Defining U.S. embassies as the end user, the Collaboratory then analyzed the areas of need at the installations and began crafting policies.

“We identified a couple of area where we thought we could make substantial gains quite quickly and in a budget neutral way,” Collaboratory Deputy Director Paul Kruchoski said. The process allowed multiple stakeholders like the U.S. Agency for International Development, Peace Corps and the Department of Education to help craft the policy and create what Kruchoski called “feedback loops” to refine throughout the embassies…(More)”

 

Startup Helps Cities Launch Crowdfunding Campaigns


 in Government Technology: “Popular crowdfunding platforms like Kickstarter and Indiegogo have been a hotbed for the aspiring to fund product prototypes, publish artistic works and create everything from films to trendy foods. Now governments are stepping into the mix to harness the low-risk funding method for community parks, gardens, sidewalks and more. And as public-sector interest in crowdfunding has grown, so too has interest from startup companies.

One of those, Citizinvestor, offers a crowdfunding platform tailored for government. Co-founders Tony DeSisto, Jordan Raynor, and Erik Rapprich launched the Tampa, Fla.-based civic tech company in 2012 to help localities raise thousands of dollars for numerous projects across the nation. Public officials simply add photos and a description of projects and the Web app pitches them to interested citizens.

While still a young company, Citizinvestor compares well with the more established Kickstarter, notwithtanding Kickstarter’s success — that since launch in 2009, has generated more than $2.2 billion for 100,000-plus projects. Citizinvestor’s own project funding success rate of 60 percent is higher than market leader Kickstarter’s rate of 36 percent. Funded projects have run from an $81,000 dog park to a roughly $1,000 set of bicycle racks….(More)

Civic hacking as data activism and advocacy: A history from publicity to open government data


Andrew R Schrock in New Media and Society: “The civic hacker tends to be described as anachronistic, an ineffective “white hat” compared to more overtly activist cousins. By contrast, I argue that civic hackers’ politics emerged from a distinct historical milieu and include potentially powerful modes of political participation. The progressive roots of civic data hacking can be found in early 20th-century notions of “publicity” and the right to information movement. Successive waves of activists saw the Internet as a tool for transparency. The framing of openness shifted in meaning from information to data, weakening of mechanisms for accountability even as it opened up new forms of political participation. Drawing on a year of interviews and participant observation, I suggest civic data hacking can be framed as a form of data activism and advocacy: requesting, digesting, contributing to, modeling, and contesting data. I conclude civic hackers are utopian realists involved in the crafting of algorithmic power and discussing ethics of technology design. They may be misunderstood because open data remediates previous forms of openness. In the process, civic hackers transgress established boundaries of political participation….(More)”