Crowdfunded Journalism: A Small but Growing Addition to Publicly Driven Journalism


Nancy Vogt and Amy Mitchell at PewResearchCenter: “Projects funded through Kickstarter cut across more than 60 countries

Over the past several years, crowdfunding via the internet has become a popular way to engage public support – and financial backing – for all kinds of projects, from the Coolest Cooler to a virtual reality gaming headset to a prototype of a sailing spacecraft and a bailout fund for Greece.

From April 28, 2009 to September 15, 2015, 658 journalism-related projects proposed on Kickstarter, one of the largest single hubs for crowdfunding journalism, received full – or more than full – funding, to the tune of nearly $6.3 million.These totals – both in terms of number of projects and funds raised – trail nearly all of Kickstarter’s other funding categories, from music, theater and film to technology and games. Nevertheless, the number of funded journalism projects has seen an ongoing increase over time and includes a growing number of proposals from established media organizations.

These totals – both in terms of number of projects and funds raised – trail nearly all of Kickstarter’s other funding categories, from music, theater and film to technology and games. Nevertheless, the number of funded journalism projects has seen an ongoing increase over time and includes a growing number of proposals from established media organizations….(More)