Improved targeting for mobile phone surveys: A public-private data collaboration

Blogpost by Kristen Himelein and Lorna McPherson: “Mobile phone surveys have been rapidly deployed by the World Bank to measure the impact of COVID-19 in nearly 100 countries across the world. Previous posts on this blog have discussed the sampling and  implementation challenges associated with these efforts, and coverage errors are an inherent problem to the approach. The survey methodology literature has shown mobile phone survey respondents in the poorest countries are more likely to be male, urban, wealthier, and more highly educated. This bias can stem from phone ownership, as mobile phone surveys are at best representative of mobile phone owners, a group which, particularly in poor countries, may differ from the overall population; or from differential response rates among these owners, with some groups more or less likely to respond to a call from an unknown number. In this post, we share our experiences in trying to improve representativeness and boost sample sizes for the poor in Papua New Guinea (PNG)….(More)”.