Innovating at the Point of Citizen Engagement


GovLoop: “In this guide, we share 7 examples where government is improving access to services and information along the spectrum of citizen engagement: ‘must do’, ‘should do’ and ‘can do’ moments.
“Must Do” Moments: These are the compulsory points of engagement. How do we leverage these “forced” moments to inform and invite citizens to other opportunities for engagement? We share two innovative examples in this section:

  • Retooling Tax Time: How the IRS Educates and Engages Taxpayers on the Go
  • Rejuvenating Jury Duty: How a “Captive” Audience Can Become a Catalyst for Action

“Should Do” Moments: These are the points of engagement when citizens aren’t required to participate, but it behooves them to do so. How does government make it easier to take advantage of these opportunities? This section covers case studies where government has effectively facilitated a connection:

  • Helping the Hard to Reach: How Savvy Social Workers Build Digital Bridges
  • Transforming Town Hall: How Takoma Park’s Co-Located Community Center

“Can Do” Moments: Sometimes citizens create their own rallying point. How does government most effectively come alongside these initiatives to appropriately fuel the positive, collective energy of a committed group of citizens? This section shares case studies of citizen-led, government-supported partnership.

  • Enabling Citizen Energy: How Raleigh Opens Up Opportunities for Innovation
  • Mobilizing a Movement: How Online Community Connects Neighbors in Need
  • Overcoming Budget Constraints: How Crowdfunding Supplements Tight Budgets”
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