Ken Carbone in the Huffington Post: “Allow me to begin with the truth. I’ve never studied political science, run for public office nor held a position in government. For the last forty years I’ve led a design agency working with enduring brands across the globe. As with any experienced person in my profession, I have used research, deductive reasoning, logic and “design thinking“ to solve complex problems and create opportunities. Great brands that are showing their age turn to our agency to get back on course. In this light, I believe American democracy is a prime target for some retooling….
The present campaign cycle has left many voters wondering how such divisiveness and national embarrassment could be happening in the land of the free and home of the brave. This could be viewed as symptomatic of deeper structural problems in our tradition bound 240 year-old democracy. Great brands operate on a “innovate or die” model to insure success. The continual improvement of how a business operates and adapts to market conditions is a sound and critical practice.
Although the current election frenzy will soon be over, I want to examine three challenges to our election process and propose possible solutions for consideration. I’ll use the same diagnostic thinking I use with major corporations:
Term Limits…
Voting and Voter registration…
Political Campaigns…
In June of this year I attended the annual leadership conference of AIGA, the professional association for design, in Raleigh NC. A provocative question posed to a select group of designers was “What would you do if you were Secretary of Design.” The responses addressed issues concerning positive social change, education and Veteran Affairs. The audience was full of several hundred trained professionals whose everyday problem solving methods encourage divergent thinking to explore many solutions (possible or impossible) and then use convergent thinking to select and realize the best resolution. This is the very definition of “design thinking.” That leads to progress….(More)”.