BBVA API Market: “How do town-planning decisions affect a city’s routines? How can data help assess and make decisions? The granularity and detailed information offered by PayStats allowed Madrid’s city council to draw a more accurate map of consumer behavior and gain an objective measurement of the impact of the traffic restriction measures on commercial activity.
In this case, 20 million aggregate and anonymized transactions with BBVA cards and any other card at BBVA POS terminals were analyzed to study the effect of the changes made by Madrid’s city council to road access to the city center.
The BBVA PayStats API is targeted at all kinds of organizations including the public sector, as in this case. Madrid’s city council used it to find out how restricting car access to Madrid Central impacted Christmas shopping. From information gathered between December 1
According to the report drawn up by council experts, 5.984 billion euros were spent across the city. The sample shows a 3.3% increase in spending in Madrid when compared to the same time the previous year; this goes up to 9.5% in Gran Vía and reaches 8.6% in the central area….(More)”.