#BringBackOurGirls: Can Hashtag Activism Spur Social Change?

Curated on Posted on by Stefaan Verhulst

Nancy Ngo at TechChange: “In our modern times of media cycles fighting for our short attention spans, it is easy to ride the momentum of a highly visible campaign that can quickly fizzle out once another competing story emerges. Since the kidnappings of approximately 300 Nigerian girls by militant Islamist group Boko Haram last month, the international community has embraced the hashtag, “#BringBackOurGirls”, in a very vocal and visible social media campaign demanding action to rescue the Chibok girls. But one month since the mass kidnapping without the rescue of the girls, do we need to take a different approach? Will #BringBackOurGirls be just another campaign we forget about once the next celebrity scandal becomes breaking news?

#BringBackOurGirls goes global starting in Nigeria

Most of the #BringBackOurGirls campaign activity has been highly visible on Twitter, Facebook, and international media outlets. In this fascinating Twitter heat map created using the tool, CartoDB, featured in TIME Magazine, we can see a time-lapsed digital map of how the hashtag, “#BringBackOurGirls” spread globally, starting organically from within Nigeria in mid April.

The #BringBackOurGirls hashtag has been embraced widely by many public figures and has garnered wide support across the world. Michelle Obama, David Cameron, and Malala Yusafzai have posted images with the hashtag, along with celebrities such as Ellen Degeneres, Angelina Jolie, and Dwayne Johnson. To date, nearly 1 million people signed the Change.org petition. Countries including the USA, UK, China, Israel have pledged to join the rescue efforts, and other human rights campaigns have joined the #BringBackOurGirls Twitter momentum, as seen on this Hashtagify map.

Is #BringBackOurGirls repeating the mistakes of #KONY2012?

Kony_2012_Poster_3

A great example of a past campaign where this happened was with the KONY2012 campaign, which brought some albeit short-lived urgency to addressing the child soldiers recruited by Joseph Kony, leader of the Lord’s Resistance Army (LRA). Michael Poffenberger, who worked on that campaign, will join us a guest expert in TC110: Social Media for Social Change online course in June 2013 and compare it the current #BringBackOurGirls campaign. Many have drawn parallels to both campaigns and warned of the false optimism that hyped social media messages can bring when context is not fully considered and understood.

According to Lauren Wolfe of Foreign Policy magazine, “Understanding what has happened to the Nigerian girls and how to rescue them means beginning to face what has happened to hundreds of thousands, if not millions, of girls over years in global armed conflict.” To some critics, this hashtag trivializes the weaknesses of Nigerian democracy that have been exposed. Critics of using social media in advocacy campaigns have used the term “slacktivism” to describe the passive, minimal effort needed to participate in these movements. Others have cited such media waves being exploited for individual gain, as opposed to genuinely benefiting the girls. Florida State University Political Science professor, Will H. Moore, argues that this hashtag activism is not only hurting the larger cause of rescuing the kidnapped girls, but actually helping Boko Haram. Jumoke Balogun, Co-Founder of CompareAfrique, also highlights the limits of the #BringBackOurGirls hashtag impact.

Hashtag activism, alone, is not enough

With all this social media activity and international press, what actual progress has been made in rescuing the kidnapped girls? If the objective is raising awareness of the issue, yes, the hashtag has been successful. If the objective is to rescue the girls, we still have a long way to go, even if the hashtag campaign has been part of a multi-pronged approach to galvanize resources into action.

The bottom line: social media can be a powerful tool to bring visibility and awareness to a cause, but a hashtag alone is not enough to bring about social change. There are a myriad of resources that must be coordinated to effectively implement this rescue mission, which will only become more difficult as more time passes. However, prioritizing and shining a sustained light on the problem, instead getting distracted by competing media cycles on celebrities getting into petty fights, is the first step toward a solution…”

Sharing in a Changing Climate

Curated on Posted on by Stefaan Verhulst

Helen Goulden in the Huffington Post: “Every month, a social research agency conducts a public opinion survey on 30,000 UK households. As part of this households are asked about what issues they think are the most important; things such as crime, unemployment, inequality, public health etc. Climate change has ranked so consistently low on these surveys that they don’t both asking any more.
On first glance, it would appear that most people don’t care about a changing climate.
Yet, that’s simply not true. Many people care deeply, but fleetingly – in the same way they may consider their own mortality before getting back to thinking about what to have for tea. And others care, but fail to change their behaviour in a way that’s proportionate to their concerns. Certainly that’s my unhappy stomping ground.
Besides what choices do we really have? Even the most progressive, large organisations have been glacial to move towards any form of real form of sustainability. For many years we have struggled with the Frankenstein-like task of stitching ‘sustainability’ onto existing business and economic models and the results, I think, speak for themselves.
That the Collaborative Economy presents us with an opportunity – in Napster-like ways – to disrupt and evolve toward something more sustainable is compelling idea. Looking out to a future filled with opportunities to reconfigure how we produce, consume and dispose of the things we want and need to live, work and play.
Whether the journey toward sustainability is short or long, it will be punctuated with a good degree of turbulence, disruption and some largely unpredictable events. How we deal with those events and what role communities, collaboration and technology play may set the framework and tone for how that future evolves. Crises and disruption to our entrenched living patterns present ripe opportunities for innovation and space for adopting new behaviours and practices.
No-one is immune from the impact of erratic and extreme weather events. And if we accept that these events are going to increase in frequency, we must draw the conclusion that emergency state and government resources may be drawn more thinly over time.
Across the world, there is a fairly well organised state and international infrastructure for dealing with emergencies , involving everyone from the Disaster Emergency Committee, the UN, central and local government and municipalities, not for profit organisations and of course, the military. There is a clear reason why we need this kind of state emergency response; I’m not suggesting that we don’t.
But through the rise of open data and mass participation in platforms that share location, identity and inventory, we are creating a new kind of mesh; a social and technological infrastructure that could considerably strengthen our ability to respond to unpredictable events.
In the last few years we have seen a sharp rise in the number of tools and crowdsourcing platforms and open source sensor networks that are focused on observing, predicting or responding to extreme events:
• Apps like Shake Alert, which emits a minute warning that an earthquake is coming
• Rio’s sensor network, which measures rainfall outside the city and can predict flooding
• Open Source sensor software Arduino which is being used to crowd-source weather and pollution data
• Propeller Health, which is using Asthma sensors on inhalers to crowd-source pollution hotspots
• Safecast, which was developed for crowdsourcing radiation levels in Japan
Increasingly we have the ability to deploy open source, distributed and networked sensors and devices for capturing and aggregating data that can help us manage our responses to extreme weather (and indeed, other kinds of) events.
Look at platforms like LocalMind and Foursquare. Today, I might be using them to find out whether there’s a free table at a bar or finding out what restaurant my friends are in. But these kind of social locative platforms present an infrastructure that could be life-saving in any kind of situation where you need to know where to go quickly to get out of trouble. We know that in the wake of disruptive events and disasters, like bombings, riots etc, people now intuitively and instinctively take to technology to find out what’s happening, where to go and how to co-ordinate response efforts.
During the 2013 Bart Strike in San Francisco, ventures like Liquid Space and SideCar enabled people to quickly find alternative places to work, or alternatives to public transport, to mitigate the inconvenience of the strike. The strike was a minor inconvenience compared to the impact of a hurricane and flood but nevertheless, in both those instances, ventures decided waive their fees; as did AirBnB when 1,400 New York AirBnB hosts opened their doors to people who had been left homeless through Hurricane Sandy in 2012.
The impulse to help is not new. The matching of people’s offers of help and resources to on-the-ground need, in real time, is.”

The Surprising Accuracy Of Crowdsourced Predictions About The Future

Curated on Posted on by Stefaan Verhulst

Adele Peters in FastCo-Exist: “If you have a question about what’s going to happen next in Syria or North Korea, you might get more accurate predictions by asking a group of ordinary people than from foreign policy experts or even, possibly, CIA agents with classified information. Over the last few years, the Good Judgment Project has proven that crowdsourcing predictions is a surprisingly accurate way to forecast the future.

The project, sponsored by the U.S. Director of National Intelligence office, is currently working with 3,000 people to test their ability to predict outcomes in everything from world politics to the economy. They aren’t experts, just people who are interested in the news.

“We just needed lots of people; we had very few restrictions,” says Don Moore, an associate professor at University of California-Berkeley, who co-led the project. “We wanted people who were interested, and curious, who were moderately well-educated and at least aware enough of the world around them that they listened to the news.”
The group has tackled 250 questions in the experiment so far. None of them have been simple; current questions include whether Turkey will get a new constitution and whether the U.S. and the E.U. will reach a trade deal. But the group consistently got answers right more often than individual experts, just through some simple online research and, in some cases, discussions with each other.
The crowdsourced predictions are even reportedly more accurate than those from intelligence agents. One report says that when “superpredictors,” the people who are right most often, are grouped together in teams, they can outperform agents with classified information by as much as 30%. (The researchers can’t confirm this fact, since the accuracy of spies is, unsurprisingly, classified).
…Crowdsourcing could be useful for any type of prediction, Moore says, not only what’s happening in world politics. “Every major decision depends on a forecast of the future,” he explains. “A company deciding to launch a new product has to figure out what sales might be like. A candidate trying to decide whether to run for office has to forecast how they’ll do in the election. In trying to decide whom to marry, you have to decide what your future looks like together.”
“The way corporations do forecasting now is an embarrassment,” he adds. “Many of the tools we’re developing would be enormously helpful.”
The project is currently recruiting new citizen predictors here.”

 

To the Cloud: Big Data in a Turbulent World

Curated on Posted on by Stefaan Verhulst

Book by Vincent Mosco: “In the wake of revelations about National Security Agency activities—many of which occur “in the cloud”—this book offers both enlightenment and a critical view. Cloud computing and big data are arguably the most significant forces in information technology today. In clear prose, To the Cloud explores where the cloud originated, what it means, and how important it is for business, government, and citizens. It describes the intense competition among cloud companies like Amazon and Google, the spread of the cloud to government agencies like the controversial NSA, and the astounding growth of entire cloud cities in China. From advertising to trade shows, the cloud and big data are furiously marketed to the world, even as dark clouds loom over environmental, privacy, and employment issues that arise from the cloud. Is the cloud the long-promised information utility that will solve many of the world’s economic and social problems? Or is it just marketing hype? To the Cloud provides the first thorough analysis of the potential and the problems of a technology that may very well disrupt the world.”

Open Government Data Gains Global Momentum

Curated on Posted on by Stefaan Verhulst

Wyatt Kash in Information Week: “Governments across the globe are deepening their strategic commitments and working more closely to make government data openly available for public use, according to public and private sector leaders who met this week at the inaugural Open Government Data Forum in Abu Dhabi, hosted by the United Nations and the United Arab Emirates, April 28-29.

Data experts from Europe, the Middle East, the US, Canada, Korea, and the World Bank highlighted how one country after another has set into motion initiatives to expand the release of government data and broaden its use. Those efforts are gaining traction due to multinational organizations, such as the Open Government Partnership, the Open Data Institute, The World Bank, and the UN’s e-government division, that are trying to share practices and standardize open data tools.
In the latest example, the French government announced April 24 that it is joining the Open Government Partnership, a group of 64 countries working jointly to make their governments more open, accountable, and responsive to citizens. The announcement caps a string of policy shifts, which began with the formal release of France’s Open Data Strategy in May 2011 and which parallel similar moves by the US.
The strategy committed France to providing “free access and reuse of public data… using machine-readable formats and open standards,” said Romain Lacombe, head of innovation for the French prime minister’s open government task force, Etalab. The French government is taking steps to end the practice of selling datasets, such as civil and case-law data, and is making them freely reusable. France launched a public data portal, Data.gouv.fr, in December 2011 and joined a G8 initiative to engage with open data innovators worldwide.
For South Korea, open data is not just about achieving greater transparency and efficiency, but is seen as digital fuel for a nation that by 2020 expects to achieve “ambient intelligence… when all humans and things are connected together,” said Dr. YoungSun Lee, who heads South Korea’s National Information Society Agency.
He foresees open data leading to a shift in the ways government will function: from an era of e-government, where information is delivered to citizens, to one where predictive analysis will foster a “creative government,” in which “government provides customized services for each individual.”
The open data movement is also propelling innovative programs in the United Arab Emirates. “The role of open data in directing economic and social decisions pertaining to investments… is of paramount importance” to the UAE, said Dr. Ali M. Al Khouri, director general of the Emirates Identity Authority. It also plays a key role in building public trust and fighting corruption, he said….”

Looking for the Needle in a Stack of Needles: Tracking Shadow Economic Activities in the Age of Big Data

Curated on Posted on by Stefaan Verhulst

Manju Bansal in MIT Technology Review: “The undocumented guys hanging out in the home-improvement-store parking lot looking for day labor, the neighborhood kids running a lemonade stand, and Al Qaeda terrorists plotting to do harm all have one thing in common: They operate in the underground economy, a shadowy zone where businesses, both legitimate and less so, transact in the currency of opportunity, away from traditional institutions and their watchful eyes.
One might think that this alternative economy is limited to markets that are low on the Transparency International rankings (such as sub-Saharan Africa and South Asia, for instance). However, a recent University of Wisconsin report estimates the value of the underground economy in the United States at about $2 trillion, about 15% of the total U.S. GDP. And a 2013 study coauthored by Friedrich Schneider, a noted authority on global shadow economies, estimated the European Union’s underground economy at more than 18% of GDP, or a whopping 2.1 trillion euros. More than two-thirds of the underground activity came from the most developed countries, including Germany, France, Italy, Spain, and the United Kingdom.
Underground economic activity is a multifaceted phenomenon, with implications across the board for national security, tax collections, public-sector services, and more. It includes the activity of any business that relies primarily on old-fashioned cash for most transactions — ranging from legitimate businesses (including lemonade stands) to drug cartels and organized crime.
Though it’s often soiled, heavy to lug around, and easy to lose to theft, cash is still king simply because it is so easy to hide from the authorities. With the help of the right bank or financial institution, “dirty” money can easily be laundered and come out looking fresh and clean, or at least legitimate. Case in point is the global bank HSBC, which agreed to pay U.S. regulators $1.9 billion in fines to settle charges of money laundering on behalf of Mexican drug cartels. According to a U.S. Senate subcommittee report, that process involved transferring $7 billion in cash from the bank’s branches in Mexico to those in the United States. Just for reference, each $100 bill weighs one gram, so to transfer $7 billion, HSBC had to physically transport 70 metric tons of cash across the U.S.-Mexican border.
The Financial Action Task Force, an intergovernmental body established in 1989, has estimated the total amount of money laundered worldwide to be around 2% to 5% of global GDP. Many of these transactions seem, at first glance, to be perfectly legitimate. Therein lies the conundrum for a banker or a government official: How do you identify, track, control, and, one hopes, prosecute money launderers, when they are hiding in plain sight and their business is couched in networked layers of perfectly defensible legitimacy?
Enter big-data tools, such as those provided by SynerScope, a Holland-based startup that is a member of the SAP Startup Focus program. This company’s solutions help unravel the complex networks hidden behind the layers of transactions and interactions.
Networks, good or bad, are near omnipresent in almost any form of organized human activity and particularly in banking and insurance. SynerScope takes data from both structured and unstructured data fields and transforms these into interactive computer visuals that display graphic patterns that humans can use to quickly make sense of information. Spotting of deviations in complex networked processes can easily be put to use in fraud detection for insurance, banking, e-commerce, and forensic accounting.
SynerScope’s approach to big-data business intelligence is centered on data-intense compute and visualization that extend the human “sense-making” capacity in much the same way that a telescope or microscope extends human vision.
To understand how SynerScope helps authorities track and halt money laundering, it’s important to understand how the networked laundering process works. It typically involves three stages.
1. In the initial, or placement, stage, launderers introduce their illegal profits into the financial system. This might be done by breaking up large amounts of cash into less-conspicuous smaller sums that are then deposited directly into a bank account, or by purchasing a series of monetary instruments (checks, money orders) that are then collected and deposited into accounts at other locations.
2. After the funds have entered the financial system, the launderer commences the second stage, called layering, which uses a series of conversions or transfers to distance the funds from their sources. The funds might be channeled through the purchase and sales of investment instruments, or the launderer might simply wire the funds through a series of accounts at various banks worldwide. 
Such use of widely scattered accounts for laundering is especially prevalent in those jurisdictions that do not cooperate in anti-money-laundering investigations. Sometimes the launderer disguises the transfers as payments for goods or services.
3. Having successfully processed the criminal profits through the first two phases, the launderer then proceeds to the third stage, integration, in which the funds re-enter the legitimate economy. The launderer might invest the funds in real estate, luxury assets, or business ventures.
Current detection tools compare individual transactions against preset profiles and rules. Sophisticated criminals quickly learn how to make their illicit transactions look normal for such systems. As a result, rules and profiles need constant and costly updating.
But SynerScope’s flexible visual analysis uses a network angle to detect money laundering. It shows the structure of the entire network with data coming in from millions of transactions, a structure that launderers cannot control. With just a few mouse clicks, SynerScope’s relation and sequence views reveal structural interrelationships and interdependencies. When those patterns are mapped on a time scale, it becomes virtually impossible to hide abnormal flows.

SynerScope’s relation and sequence views reveal structural and temporal transaction patterns which make it virtually impossible to hide abnormal money flows.”

The Right Colors Make Data Easier To Read

Curated on Posted on by Stefaan Verhulst

Sharon Lin And Jeffrey Heer at HBR Blog: “What is the color of money? Of love? Of the ocean? In the United States, most people respond that money is green, love is red and the ocean is blue. Many concepts evoke related colors — whether due to physical appearance, common metaphors, or cultural conventions. When colors are paired with the concepts that evoke them, we call these “semantically resonant color choices.”
Artists and designers regularly use semantically resonant colors in their work. And in the research we conducted with Julie Fortuna, Chinmay Kulkarni, and Maureen Stone, we found they can be remarkably important to data visualization.
Consider these charts of (fictional) fruit sales:
fruitcharts
The only difference between the charts is the color assignment. The left-hand chart uses colors from a default palette. The right-hand chart has been assigned semantically resonant colors. (In this case, the assignment was computed automatically using an algorithm that analyzes the colors in relevant images retrieved from Google Image Search using queries for each data category name.)
Now, try answering some questions about the data in each of these charts. Which fruit had higher sales: blueberries or tangerines? How about peaches versus apples? Which chart do you find easier to read?…
To make effective visualization color choices, you need to take a number of factors into consideration. To name just two: All the colors need to be suitably different from one another, for instance, so that readers can tell them apart – what’s called “discriminability.” You also need to consider what the colors look like to the color blind — roughly 8% of the U.S. male population! Could the colors be distinguished from one another if they were reprinted in black and white?
One easy way to assign semantically resonant colors is to use colors from an existing color palette that has been carefully designed for visualization applications (ColorBrewer offers some options) but assign the colors to data values in a way that best matches concept color associations. This is the basis of our own algorithm, which acquires images for each concept and then analyzes them to learn concept color associations. However, keep in mind that color associations may vary across cultures. For example, in the United States and many western cultures, luck is often associated with green (four-leaf clovers), while red can be considered a color of danger. However, in China, luck is traditionally symbolized with the color red.
…
Semantically resonant colors can reinforce perception of a wide range of data categories. We believe similar gains would likely be seen for other forms of visualizations like maps, scatterplots, and line charts. So when designing visualizations for presentation or analysis, consider color choice and ask yourself how well the colors resonate with the underlying data.”

How Civil Society Organizations Close the Gap between Transparency and Accountability

Curated on Posted on by Stefaan Verhulst

In a research note in the current issue of Governance, Albert Van Zyl poses “the most critical question for activists and scholars of accountability: How and when does transparency lead to greater accountability?”  Van Zyl’s note looks particularly at the role of civil society organizations (CSOs) in demanding and using government budget information, drawing on case studies of CSO activity in eleven countries in Africa, Latin America and South Asia.  Accountability is achieved, Van Zyl suggests, when CSOs are active and closely engaged with legislators, auditors, and other formal oversight institutions.  But research is still needed on the kinds of engagement that are most likely to enhance accountability.  Read the research note.

The Data Mining Techniques That Reveal Our Planet's Cultural Links and Boundaries

Curated on Posted on by Stefaan Verhulst

Emerging Technology From the arXiv: “The habits and behaviors that define a culture are complex and fascinating. But measuring them is a difficult task. What’s more, understanding the way cultures change from one part of the world to another is a task laden with challenges.
The gold standard in this area of science is known as the World Values Survey, a global network of social scientists studying values and their impact on social and political life. Between 1981 and 2008, this survey conducted over 250,000 interviews in 87 societies. That’s a significant amount of data and the work has continued since then. This work is hugely valuable but it is also challenging, time-consuming and expensive.
Today, Thiago Silva at the Universidade Federal de Minas Gerais in Brazil and a few buddies reveal another way to collect data that could revolutionize the study of global culture. These guys study cultural differences around the world using data generated by check-ins on the location-based social network, Foursquare.
That allows these researchers to gather huge amounts of data, cheaply and easily in a short period of time. “Our one-week dataset has a population of users of the same order of magnitude of the number of interviews performed in [the World Values Survey] in almost three decades,” they say.
Food and drink are fundamental aspects of society and so the behaviors and habits associated with them are important indicators. The basic question that Silva and co attempt to answer is: what are your eating and drinking habits? And how do these differ from a typical individual in another part of the world such as Japan, Malaysia, or Brazil?
Foursquare is ideally set up to explore this question. Users “check in” by indicating when they have reached a particular location that might be related to eating and drinking but also to other activities such as entertainment, sport and so on.
Silva and co are only interested in the food and drink preferences of individuals and, in particular, on the way these preferences change according to time of day and geographical location.
So their basic approach is to compare a large number individual preferences from different parts of the world and see how closely they match or how they differ.
Because Foursquare does not share its data, Silva and co downloaded almost five million tweets containing Foursquare check-ins, URLs pointing to the Foursquare website containing information about each venue. They discarded check-ins that were unrelated to food or drink.
That left them with some 280,000 check-ins related to drink from 160,000 individuals; over 400,000 check-ins related to fast food from 230,000 people; and some 400,000 check-ins relating to ordinary restaurant food or what Silva and co call slow food.
They then divide each of these classes into subcategories. For example, the drink class has 21 subcategories such as brewery, karaoke bar, pub, and so on. The slow food class has 53 subcategories such as Chinese restaurant, Steakhouse, Greek restaurant, and so on.
Each check-in gives the time and geographical location which allows the team to compare behaviors from all over the world. They compare, for example, eating and drinking times in different countries both during the week and at the weekend. They compare the choices of restaurants, fast food habits and drinking habits by continent and country. The even compare eating and drinking habits in New York, London, and Tokyo.
The results are a fascinating insight into humanity’s differing habits. Many places have similar behaviors, Malaysia and Singapore or Argentina and Chile, for example, which is just as expected given the similarities between these places.
But other resemblances are more unexpected. A comparison of drinking habits show greater similarity between Brazil and France, separated by the Atlantic Ocean, than they do between France and England, separated only by the English Channel…
They point out only two major differences. The first is that no Islamic cluster appears in the Foursquare data. Countries such as Turkey are similar to Russia, while Indonesia seems related to Malaysia and Singapore.
The second is that the U.S. and Mexico make up their own individual cluster in the Foursquare data whereas the World Values Survey has them in the “English-speaking” and “Latin American” clusters accordingly.
That’s exciting data mining work that has the potential to revolutionize the way sociologists and anthropologists study human culture around the world. Expect to hear more about it
Ref: http://arxiv.org/abs/1404.1009: You Are What You Eat (and Drink): Identifying Cultural Boundaries By Analyzing Food & Drink Habits In Foursquare”.

'Hackathons' Aim to Solve Health Care's Ills

Curated on Posted on by Stefaan Verhulst

Amy Dockser Marcus in the Wall Street Journal: “Hackathons, the high-octane, all-night problem-solving sessions popularized by the software-coding community, are making their way into the more traditional world of health care. At Massachusetts Institute of Technology, a recent event called Hacking Medicine’s Grand Hackfest attracted more than 450 people to work for one weekend on possible solutions to problems involving diabetes, rare diseases, global health and information technology used at hospitals.
Health institutions such as New York-Presbyterian Hospital and Brigham and Women’s Hospital in Boston have held hackathons. MIT, meantime, has co-sponsored health hackathons in India, Spain and Uganda.
Hackathons of all kinds are increasingly popular. Intel Corp.  recently bought a group that organizes them. Companies hoping to spark creative thinking sponsor them. And student-run hackathons have turned into intercollegiate competitions.
But in health care, where change typically comes much more slowly than in Silicon Valley, they represent a cultural shift. To solve a problem, scientists and doctors can spend years painstakingly running experiments, gathering data, applying for grants and publishing results. So the idea of an event where people give two-minute pitches describing a problem, then join a team of strangers to come up with a solution in the course of one weekend is radical.
“We are not trying to replace the medical culture with Facebook culture,” said Elliot Cohen, who wore a hoodie over a button-down dress shirt at the MIT event in March and helped start MIT Hacking Medicine while at business school. “But we want to try to blend them more.”
Mr. Cohen co-founded and is chief technology officer at PillPack, a pharmacy that sends customers personalized packages of their medications, a company that started at a hackathon.
At MIT’s health-hack, physicians, researchers, students and a smattering of people wearing Google Glass sprawled on the floor of MIT’s Media Lab and at tables with a view of the Boston skyline. At one table, a group of college students, laptops plastered with stickers, pulled juice boxes and snacks out of backpacks, trash piling up next to them as they feverishly wrote code.
Nupur Garg, an emergency-room physician and one of the eventual winners, finished her hospital shift at 2 a.m. Saturday in New York, drove to Boston and arrived at MIT in time to pitch the need for a way to capture images of patients’ ears and throats that can be shared with specialists to help make diagnoses. She and her team immediately started working on a prototype for the device, testing early versions on anyone who stopped by their table.
Dr. Garg and teammate Nancy Liang, who runs a company that makes Web apps for 3-D printers, caught a few hours of sleep in a dorm room Saturday night. They came up with the idea for their product’s name—MedSnap—later that night while watching students use cellphone cameras to send SnapChats to one another. “There was no time to conduct surveys on what was the best name,” said Ms. Liang. “Many ideas happen after midnight.”
Winning teams in each category won $1,000, as well as access to the hackathons sponsors for advice and pilot projects.
Yet even supporters say hackathons can’t solve medicine’s challenges overnight. Harlan Krumholz, a professor at Yale School of Medicine who ran a many-months trial that found telemonitoring didn’t reduce hospitalizations or deaths of cardiology patients, said he supports the problem-solving ethos of hackathons. But he added that “improvements require a long-term commitment, not just a weekend.”
Ned McCague, a data scientist at Blue Cross Blue Shield of Massachusetts, served as a mentor at the hackathon. He said he wasn’t representing his employer, but he used his professional experiences to push groups to think about the potential customer. “They have a good idea and are excited about it, but they haven’t thought about who is paying for it,” he said.
Zen Chu, a senior lecturer in health-care innovation and entrepreneur-in-residence at MIT, and one of the founders of Hacking Medicine, said more than a dozen startups conceived since the first hackathon, in 2011, are still in operation. Some received venture-capital funding.
The upsides of hackathons were made clear to Sharon Moalem, a physician who studies rare diseases. He had spent years developing a mobile app that can take pictures of faces to help diagnose rare genetic conditions, but was stumped on how to give the images a standard size scale to make comparisons. At the hackathon, Dr. Moalem said he was approached by an MIT student who suggested sticking a coin on the subjects’ forehead. Since quarters have a standard measurement, it “creates a scale,” said Dr. Moalem.
Dr. Moalem said he had never considered such a simple, elegant solution. The team went on to write code to help standardize facial measurements based on the dimensions of a coin and a credit card.
“Sometimes when you are too close to something, you stop seeing solutions, you only see problems,” Dr. Moalem said. “I needed to step outside my own silo.”