The Future of Behavioural Change: Balancing Public Nudging vs Private Nudging

Curated on Posted on by Stefaan Verhulst

2nd AIM Lecture by Alberto Alemanno: “Public authorities, including the European Union and its Member States, are increasingly interested in exploiting behavioral insights through public action. They increasingly do so through choice architecture, i.e. the alteration of the environment of choice surrounding a particular decision making context in areas as diverse as energy consumption, tax collection and public health. In this regard, it is useful to distinguish between two situations. The first is that of a public authority which seeks to steer behaviour in the public interest, taking into account one or more mental shortcuts. Thus, a default enrollment for organ donation leverages on the power of inertia to enhance the overall prevalence organ donors. Placing an emoticon (sad face) or a set of information about average consumption on a prohibitive energy bill has the potential to nudge consumers towards less energy consumption. I call this pure public nudging. The second perspective is when public authorities react to exploitative uses of mental shortcuts by market forces by regulating private nudging. I call this ‘counter-nudging’. Pure public nudging helps people correct mental shortcuts so as to achieve legitimate objectives (e.g. increased availability of organs, environmental protection, etc.), regardless of their exploitative use by market forces.
It is against this proposed taxonomy that the 2nd AIM Lecture examines whether also private companies may nudge for good. Are corporations well-placed to nudge their customers towards societal objectives, such as the protection of the environment or the promotion of public health? This is what I call benign corporate nudging.
Their record is far from being the most credible. Companies have used behavioural inspired interventions to maximize profits, what led them to sell more and in turn to induce citizens into more consumption. Yet corporate marketing need not always be self-interested. An incipient number of companies are using their brand, generally through their packaging and marketing efforts, to ‘nudge for good’. By illustrating some actual examples, this lecture defines the conditions under which companies may genuinely and credibly nudge for good. It argues that benign corporate nudging may have – unlike dominant CSR efforts – a positive long-term, habit-forming effect that influences consumers’ future behaviour ‘for good’….(More)”

 

Playing ‘serious games,’ adults learn to solve thorny real-world problems

Curated on Posted on by Stefaan Verhulst

Lawrence Susskind and Ella Kim in The Conversation: “…We have been testing the use of role-playing games to promote collaborative decision-making by nations, states and communities. Unlike online computer games, players in role-playing games interact face-to-face in small groups of six to eight. The games place them in a hypothetical setting that simulates a real-life problem-solving situation. People are often assigned roles that are very different from their real-life roles. This helps them appreciate how their political adversaries view the problem.

Players receive briefing materials to read ahead of time so they can perform their assigned roles realistically. The idea is to reenact the tensions that actual stakeholders will feel when they are making real-life decisions. In the game itself, participants are asked to reach agreement in their roles in 60-90 minutes. (Other games, like the Mercury Game or the Chlorine Game, take longer to play.) If multiple small groups play the game at the same time, the entire room – which may include 100 tables of game players or more – can discuss the results together. In these debriefings, the most potent learning often occurs when players hear about creative moves that others have used to reach agreement.

It can take up to several months to design a game. Designers start by interviewing real-life decision makers to understand how they view the problem. Game designers must also synthesize a great deal of scientific and technical information to present it in the game in a form that anyone can understand. After the design phase, games have to be tested and refined before they are ready for play.

Research shows that this immersive approach to learning is particularly effective for adults. Our own research shows that elected and appointed officials, citizen advocates and corporate leaders can absorb a surprising amount of new scientific information when it is embedded in a carefully crafted role-playing game. In one study of more than 500 people in four New England coastal communities, we found that a significant portion of game players (1) changed their minds about how urgent a threat climate change is; (2) became more optimistic about their local government’s ability to reduce climate change risks; and (3) became more confident that conflicting groups would be able to reach agreement on how to proceed with climate adaptation….

Our conclusion is that “serious games” can prepare citizens and officialsto participate successfully in science-based problem-solving. In related research in Ghana and Vietnam, we found that role-playing games had similarly valuable effects. While the agreements reached in games do not necessarily indicate what actual agreements may be reached, they can help officials and stakeholder representatives get a much clearer sense of what might be possible.

We believe that role-playing games can be used in a wide range of situations. We have designed games that have been used in different parts of the world to help all kinds of interest groups work together to draft new environmental regulations. We have brought together adversaries in energy facility siting and waste cleanup disputes to play a game prior to facing off against each other in real life. This approach has also facilitated decisions in regional economic development disputes, water allocation disputes in an international river basin and disputes among aboriginal communities, national governments and private industry….(More)”

The Power of the Nudge to Change Our Energy Future

Curated on Posted on by Stefaan Verhulst

Sebastian Berger in the Scientific American: “More than ever, psychology has become influential not only in explaining human behavior, but also as a resource for policy makers to achieve goals related to health, well-being, or sustainability. For example, President Obama signed an executive order directing the government to systematically use behavioral science insights to “better serve the American people.” Not alone in this endeavor, many governments – including the UK, Germany, Denmark, or Australia – are turning to the insights that most frequently stem from psychological researchers, but also include insights from behavioral economics, sociology, or anthropology.

Particularly relevant are the analysis and the setting of “default-options.” A default is the option that a decision maker receives if he or she does not specifically state otherwise. Are we automatically enrolled in a 401(k), are we organ donors by default, or is the flu-shot a standard that is routinely given to all citizens? Research has given us many examples of how and when defaults can promote public safety or wealth.

One of the most important questions facing the planet, however, is how to manage the transition into a carbon-free economy. In a recent paper, Felix Ebeling of the University of Cologne and I tested whether defaults could nudge consumers into choosing a green energy contract over one that relies on conventional energy. The results were striking: setting the default to green energy increased participation nearly tenfold. This is an important result because it tells us that subtle, non-coercive changes in the decision making environment are enough to show substantial differences in consumers’ preferences in the domain of clean energy. It changes green energy participation from “hardly anyone” to “almost everyone”. Merely within the domain of energy behavior, one can think of many applications where this finding can be applied:  For instance, default engines of new cars could be set to hybrid and customers would need to actively switch to standard options. Standard temperatures of washing machines could be low, etc….(More)”

Smarter as the New Urban Agenda

Curated on Posted on by Stefaan Verhulst

New book edited by Gil-Garcia, J. Ramon, Pardo, Theresa A., Nam, Taewoo: “This book will provide one of the first comprehensive approaches to the study of smart city governments with theories and concepts for understanding and researching 21st century city governments innovative methodologies for the analysis and evaluation of smart city initiatives. The term “smart city” is now generally used to represent efforts that in different ways describe a comprehensive vision of a city for the present and future. A smarter city infuses information into its physical infrastructure to improve conveniences, facilitate mobility, add efficiencies, conserve energy, improve the quality of air and water, identify problems and fix them quickly, recover rapidly from disasters, collect data to make better decisions, deploy resources effectively and share data to enable collaboration across entities and domains. These and other similar efforts are expected to make cities more intelligent in terms of efficiency, effectiveness, productivity, transparency, and sustainability, among other important aspects. Given this changing social, institutional and technology environment, it seems feasible and likeable to attain smarter cities and by extension, smarter governments: virtually integrated, networked, interconnected, responsive, and efficient. This book will help build the bridge between sound research and practice expertise in the area of smarter cities and will be of interest to researchers and students in the e-government, public administration, political science, communication, information science, administrative sciences and management, sociology, computer science, and information technology. As well as government officials and public managers who will find practical recommendations based on rigorous studies that will contain insights and guidance for the development, management, and evaluation of complex smart cities and smart government initiatives….(More)”

Forging Trust Communities: How Technology Changes Politics

Curated on Posted on by Stefaan Verhulst

Book by Irene S. Wu: “Bloggers in India used social media and wikis to broadcast news and bring humanitarian aid to tsunami victims in South Asia. Terrorist groups like ISIS pour out messages and recruit new members on websites. The Internet is the new public square, bringing to politics a platform on which to create community at both the grassroots and bureaucratic level. Drawing on historical and contemporary case studies from more than ten countries, Irene S. Wu’s Forging Trust Communities argues that the Internet, and the technologies that predate it, catalyze political change by creating new opportunities for cooperation. The Internet does not simply enable faster and easier communication, but makes it possible for people around the world to interact closely, reciprocate favors, and build trust. The information and ideas exchanged by members of these cooperative communities become key sources of political power akin to military might and economic strength.

Wu illustrates the rich world history of citizens and leaders exercising political power through communications technology. People in nineteenth-century China, for example, used the telegraph and newspapers to mobilize against the emperor. In 1970, Taiwanese cable television gave voice to a political opposition demanding democracy. Both Qatar (in the 1990s) and Great Britain (in the 1930s) relied on public broadcasters to enhance their influence abroad. Additional case studies from Brazil, Egypt, the United States, Russia, India, the Philippines, and Tunisia reveal how various technologies function to create new political energy, enabling activists to challenge institutions while allowing governments to increase their power at home and abroad.

Forging Trust Communities demonstrates that the way people receive and share information through network communities reveals as much about their political identity as their socioeconomic class, ethnicity, or religion. Scholars and students in political science, public administration, international studies, sociology, and the history of science and technology will find this to be an insightful and indispensable work….(More)”

Creating Value through Open Data

Curated on Posted on by Stefaan Verhulst

Press Release: “Capgemini Consulting, the global strategy and transformation consulting arm of the Capgemini Group, today published two new reports on the state of play of Open Data in Europe, to mark the launch of the European Open Data Portal. The first report addresses “Open Data Maturity in Europe 2015: Insights into the European state of play” and the second focuses on “Creating Value through Open Data: Study on the Impact of Re-use of Public Data Resources.” The countries covered by these assessments include the EU28 countries plus Iceland, Liechtenstein, Norway, and Switzerland – commonly referred to as the EU28+ countries. The reports were requested by the European Commission within the framework of the Connecting Europe Facility program, supporting the deployment of European Open Data infrastructure.

Open Data refers to the information collected, produced or paid for by public bodies and can be freely used, modified and shared by anyone.. For the period 2016-2020, the direct market size for Open Data is estimated at EUR 325 billion for Europe. Capgemini’s study “Creating Value through Open Data” illustrates how Open Data can create economic value in multiple ways including increased market transactions, job creation from producing services and products based on Open Data, to cost savings and efficiency gains. For instance, effective use of Open Data could help save 629 million hours of unnecessary waiting time on the roads in the EU; and help reduce energy consumption by 16%. The accumulated cost savings for public administrations making use of Open Data across the EU28+ in 2020 are predicted to equal 1.7 bn EUR. Reaping these benefits requires reaching a high level of Open Data maturity.

In order to address the accessibility and the value of Open Data across European countries, the European Union has launched the Beta version of the European Data Portal. The Portal addresses the whole Data Value Chain, from data publishing to data re-use. Over 240,000 data sets are referenced on the Portal and 34 European countries. It offers seamless access to public data across Europe, with over 13 content categories to categorize data, ranging from health or education to transport or even science and justice. Anyone, citizens, businesses, journalists or administrations can search, access and re-use the full data collection. A wide range of data is available, from crime records in Helsinki, labor mobility in the Netherlands, forestry maps in France to the impact of digitization in Poland…..The study, “Open Data Maturity in Europe 2015: Insights into the European state of play”, uses two key indicators: Open Data Readiness and Portal Maturity. These indicators cover both the maturity of national policies supporting Open Data as well as an assessment of the features made available on national data portals. The study shows that the EU28+ have completed just 44% of the journey towards achieving full Open Data Maturity and there are large discrepancies across countries. A third of European countries (32%), recognized globally, are leading the way with solid policies, licensing norms, good portal traffic and many local initiatives and events to promote Open Data and its re-use….(More)”

How Big Data is Helping to Tackle Climate Change

Curated on Posted on by Stefaan Verhulst

Bernard Marr at DataInformed: “Climate scientists have been gathering a great deal of data for a long time, but analytics technology’s catching up is comparatively recent. Now that cloud, distributed storage, and massive amounts of processing power are affordable for almost everyone, those data sets are being put to use. On top of that, the growing number of Internet of Things devices we are carrying around are adding to the amount of data we are collecting. And the rise of social media means more and more people are reporting environmental data and uploading photos and videos of their environment, which also can be analyzed for clues.

Perhaps one of the most ambitious projects that employ big data to study the environment is Microsoft’s Madingley, which is being developed with the intention of creating a simulation of all life on Earth. The project already provides a working simulation of the global carbon cycle, and it is hoped that, eventually, everything from deforestation to animal migration, pollution, and overfishing will be modeled in a real-time “virtual biosphere.” Just a few years ago, the idea of a simulation of the entire planet’s ecosphere would have seemed like ridiculous, pie-in-the-sky thinking. But today it’s something into which one of the world’s biggest companies is pouring serious money. Microsoft is doing this because it believes that analytical technology has finally caught up with the ability to collect and store data.

Another data giant that is developing tools to facilitate analysis of climate and ecological data is EMC. Working with scientists at Acadia National Park in Maine, the company has developed platforms to pull in crowd-sourced data from citizen science portals such as eBird and iNaturalist. This allows park administrators to monitor the impact of climate change on wildlife populations as well as to plan and implement conservation strategies.

Last year, the United Nations, under its Global Pulse data analytics initiative, launched the Big Data Climate Challenge, a competition aimed to promote innovate data-driven climate change projects. Among the first to receive recognition under the program is Global Forest Watch, which combines satellite imagery, crowd-sourced witness accounts, and public datasets to track deforestation around the world, which is believed to be a leading man-made cause of climate change. The project has been promoted as a way for ethical businesses to ensure that their supply chain is not complicit in deforestation.

Other initiatives are targeted at a more personal level, for example by analyzing transit routes that could be used for individual journeys, using Google Maps, and making recommendations based on carbon emissions for each route.

The idea of “smart cities” is central to the concept of the Internet of Things – the idea that everyday objects and tools are becoming increasingly connected, interactive, and intelligent, and capable of communicating with each other independently of humans. Many of the ideas put forward by smart-city pioneers are grounded in climate awareness, such as reducing carbon dioxide emissions and energy waste across urban areas. Smart metering allows utility companies to increase or restrict the flow of electricity, gas, or water to reduce waste and ensure adequate supply at peak periods. Public transport can be efficiently planned to avoid wasted journeys and provide a reliable service that will encourage citizens to leave their cars at home.

These examples raise an important point: It’s apparent that data – big or small – can tell us if, how, and why climate change is happening. But, of course, this is only really valuable to us if it also can tell us what we can do about it. Some projects, such as Weathersafe, which helps coffee growers adapt to changing weather patterns and soil conditions, are designed to help humans deal with climate change. Others are designed to tackle the problem at the root, by highlighting the factors that cause it in the first place and showing us how we can change our behavior to minimize damage….(More)”

Remaking Participation: Science, Environment and Emergent Publics

Curated on Posted on by Stefaan Verhulst

Book edited by Jason Chilvers and Matthew Kearnes: “Changing relations between science and democracy – and controversies over issues such as climate change, energy transitions, genetically modified organisms and smart technologies – have led to a rapid rise in new forms of public participation and citizen engagement. While most existing approaches adopt fixed meanings of ‘participation’ and are consumed by questions of method or critiquing the possible limits of democratic engagement, this book offers new insights that rethink public engagements with science, innovation and environmental issues as diverse, emergent and in the making. Bringing together leading scholars on science and democracy, working between science and technology studies, political theory, geography, sociology and anthropology, the volume develops relational and co-productionist approaches to studying and intervening in spaces of participation. New empirical insights into the making, construction, circulation and effects of participation across cultures are illustrated through examples ranging from climate change and energy to nanotechnology and mundane technologies, from institutionalised deliberative processes to citizen-led innovation and activism, and from the global north to global south. This new way of seeing participation in science and democracy opens up alternative paths for reconfiguring and remaking participation in more experimental, reflexive, anticipatory and responsible ways….(More)”

How big data and The Sims are helping us to build the cities of the future

Curated on Posted on by Stefaan Verhulst

The Next Web: “By 2050, the United Nations predicts that around 66 percent of the world’s population will be living in urban areas. It is expected that the greatest expansion will take place in developing regions such as Africa and Asia. Cities in these parts will be challenged to meet the needs of their residents, and provide sufficient housing, energy, waste disposal, healthcare, transportation, education and employment.

So, understanding how cities will grow – and how we can make them smarter and more sustainable along the way – is a high priority among researchers and governments the world over. We need to get to grips with the inner mechanisms of cities, if we’re to engineer them for the future. Fortunately, there are tools to help us do this. And even better, using them is a bit like playing SimCity….

Cities are complex systems. Increasingly, scientists studying cities have gone from thinking about “cities as machines”, to approaching “cities as organisms”. Viewing cities as complex, adaptive organisms – similar to natural systems like termite mounds or slime mould colonies – allows us to gain unique insights into their inner workings. …So, if cities are like organisms, it follows that we should examine them from the bottom-up, and seek to understand how unexpected large-scale phenomena emerge from individual-level interactions. Specifically, we can simulate how the behaviour of individual “agents” – whether they are people, households, or organisations – affect the urban environment, using a set of techniques known as “agent-based modelling”….These days, increases in computing power and the proliferation of big datagive agent-based modelling unprecedented power and scope. One of the most exciting developments is the potential to incorporate people’s thoughts and behaviours. In doing so, we can begin to model the impacts of people’s choices on present circumstances, and the future.

For example, we might want to know how changes to the road layout might affect crime rates in certain areas. By modelling the activities of individuals who might try to commit a crime, we can see how altering the urban environment influences how people move around the city, the types of houses that they become aware of, and consequently which places have the greatest risk of becoming the targets of burglary.

To fully realise the goal of simulating cities in this way, models need a huge amount of data. For example, to model the daily flow of people around a city, we need to know what kinds of things people spend their time doing, where they do them, who they do them with, and what drives their behaviour.

Without good-quality, high-resolution data, we have no way of knowing whether our models are producing realistic results. Big data could offer researchers a wealth of information to meet these twin needs. The kinds of data that are exciting urban modellers include:

  • Electronic travel cards that tell us how people move around a city.
  • Twitter messages that provide insight into what people are doing and thinking.
  • The density of mobile telephones that hint at the presence of crowds.
  • Loyalty and credit-card transactions to understand consumer behaviour.
  • Participatory mapping of hitherto unknown urban spaces, such as Open Street Map.

These data can often be refined to the level of a single person. As a result, models of urban phenomena no longer need to rely on assumptions about the population as a whole – they can be tailored to capture the diversity of a city full of individuals, who often think and behave differently from one another….(More)

The Human Face of Big Data

Curated on Posted on by Stefaan Verhulst

A film by Sandy Smolan [56 minutes]: “Big Data is defined as the real time collection, analyses, and visualization of vast amounts of information. In the hands of Data Scientists this raw information is fueling a revolution which many people believe may have as big an impact on humanity going forward as the Internet has over the past two decades. Its enable us to sense, measure, and understand aspects of our existence in ways never before possible.

The Human Face of Big Data captures an extraordinary revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life. It’s already enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life—threatening illness. To peer into our own individual genetic makeup. To create new forms of life. And soon, as many predict, to re—engineer our own species. And we’ve barely scratched the surface…

This massive gathering and analyzing of data in real time is allowing us to address some of humanities biggest challenges. Yet, as Edward Snowden and the release of the NSA documents has shown, the accessibility of all this data can come at a steep price….(More)”