Janice Jacobs: “Increasingly, social media is playing a key role in helping to ease the heavy burden of these tragedies by connecting individuals and communities with each other and with critical resources…
Social media, in its simplest form, can notify the masses in real-time about situations that are happening or are about to happen.
- In August 2011, several New Yorkers learned of an earthquake on Twitter prior to feeling it. From the D.C. area, tweets began popping up in droves almost 30 seconds before anyone felt the tremors in New York City, and ahead of any media reports about it. Twitter said that more than 40,000 earthquake-related tweets were sent within a minute of the earthquake’s manifestation…...
Social media can be used to identify trouble spots and to react quickly during emergencies.
- “To better address and manage crisis events via social media, the American Red Cross looked to Dell to understand how to best scale their efforts, establish processes and training and build their own listening command center.
Social media can be used to foster communication among various healthcare, aid, government agencies and individuals.
- Cory Booker, Mayor of Newark, NJ, a prolific Twitter user, consistently tweeted helpful information for the Newark community following Hurricane Sandy in late October 2012.”