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Reality check: Key trends in the development and adoption of immersive technologies

Report by Cami Rincon and Jorge Perez: “We find, however, that the adoption of immersive technologies today is most significantly characterised by niche use cases, rather than by widely adopted general-purpose use cases. These uses leverage specialised technical functions to augment particular tasks in distinct sectors.

Despite a decline in attention from regulators, venture capital investors, consumers and the media, alongside growing interest in new advances in generative AI, certain immersive technologies have continued to receive significant enterprise investment and have seen market size growth and improved capabilities reflected in specialised use cases.

Many of these use cases take place in high-impact industries, augment safety-critical tasks and overlap with vulnerable groups, such as children and people receiving mental health care. These factors create significant potential for risk. With these advancements come a host of new regulatory, policy and ethical questions that regulators and policymakers will need to consider.

Rather than treating immersive technologies as ‘general purpose’, to govern them effectively regulators and policymakers may need to look to specific use cases in specific sectors.

Our analysis finds several obstacles that hinder immersive technology products from reaching widespread adoption…(More)”.

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