Ethan Zuckerman: “I am concerned that we’ve not had a robust conversation about what we want social media to do for us.
We know what social media does for platform companies like Facebook and Twitter: it generates enormous masses of user-generated content that can be monetized with advertising, and reams of behavioral data that make that advertising more valuable. Perhaps we have a sense for what social media does for us as individuals, connecting us to distant friends, helping us maintain a lightweight awareness of each other’s lives even when we are not co-present. Or perhaps it’s a machine for disappointment and envy, a window into lives better lived than our own. It’s likely that what social media does for us personally is a deeply idiosyncratic question, dependent on our own lives, psyches and decisions, better discussed with our therapists than spoken about in generalities.
I’m interested in what social media should do for us as citizens in a democracy. We talk about social media as a digital public sphere, invoking Habermas and coffeehouses frequented by the bourgeoisie. Before we ask whether the internet succeeds as a public sphere, we ought to ask whether that’s actually what we want it to be.
I take my lead here from journalism scholar Michael Schudson, who took issue with a hyperbolic statement made by media critic James Carey: “journalism as a practice is unthinkable except in the context of democracy; in fact, journalism is usefully understood as another name for democracy.” For Schudson, this was a step too far. Journalism may be necessary for democracy to function well, but journalism by itself is not democracy and cannot produce democracy. Instead, we should work to understand the “Six or Seven Things News Can Do for Democracy”, the title of an incisive essay Schudson wrote to anchor his book, Why Democracies Need an Unloveable Press….
In this same spirit, I’d like to suggest six or seven things social media can do for democracy. I am neither as learned or as wise as Schudson, so I fully expect readers to offer half a dozen functions that I’ve missed. In the spirit of Schudson’s public forum and Benkler’s digital public sphere, I offer these in the hopes of starting, not ending, a conversation.
Social media can inform us…
Social media can amplify important voices and issues…
Social media can be a tool for connection and solidarity…
Social media can be a space for mobilization…
Social media can be a space for deliberation and debate…
Social media can be a tool for showing us a diversity of views and perspectives…
Social media can be a model for democratically governed spaces…(More).