Sam Machkovech at ArsTechnica: “Tweets prove better regional heart disease predictor than many classic factors. This week, a study was released by researchers at the University of Pennsylvania that found a surprising correlation when studying two kinds of maps: those that mapped the county-level frequency of cardiac disease, and those that mapped the emotional state of an area’s Twitter posts.
In all, researchers sifted through over 826 million tweets, made available by Twitter’s research-friendly “garden hose” server access, then narrowed those down to roughly 146 million tweets that had been posted with geolocation data from over 1,300 counties (each county needed to have at least 50,000 tweets to sift through to qualify). The team then measured an individual county’s expected “health” level based on frequency of certain phrases, using dictionaries that had been put through scrutiny over their application to emotional states. Negative statements about health, jobs, and attractiveness—along with a bump in curse words—would put a county in the “risk” camp, while words like “opportunities,” “overcome,” and “weekend” added more points to a county’s “protective” rating.
Not only did this measure correlate strongly with age-adjusted heart disease rate data, it turned out to be a more efficient predictor of higher or lower disease likelihood than “ten classical predictors” combined, including education, obesity, and smoking. Twitter beat that data by a rate of 42 percent to 36 percent….Psychological Science, 2014. DOI: 10.1177/0956797614557867 (About DOIs)….(More)”
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