Synthetic content and its implications for AI policy: a primer

UNESCO Paper: “The deployment of advanced Artificial Intelligence (AI) models, particularly generative AI, has sparked discussions regarding the creation and use of synthetic content – i.e. AI-generated or modified outputs, including text, images, sounds, and combinations thereof – and its impact on individuals, societies, and economies. This note explores the different ways in which synthetic content can be generated and used and proposes a taxonomy that encompasses synthetic media and deepfakes, among others. The taxonomy aims to systematize key characteristics, enhancing understanding and informing policy discussions. Key findings highlight both the potential benefits and concerns associated with synthetic content in fields like data analytics, environmental sustainability, education, creativity, and mis/disinformation and point to the need to frame them ethically, in line with the principles and values of UNESCO Recommendation on the Ethics of Artificial Intelligence. Finally, the note brings to the fore critical questions that policymakers and experts alike need to address to ensure that the development of AI technologies aligns with human rights, human dignity, and fundamental freedoms…(More)”.