The Coup We Are Not Talking About


Shoshana Zuboff in the New York Times: “Two decades ago, the American government left democracy’s front door open to California’s fledgling internet companies, a cozy fire lit in welcome. In the years that followed, a surveillance society flourished in those rooms, a social vision born in the distinct but reciprocal needs of public intelligence agencies and private internet companies, both spellbound by a dream of total information awareness. Twenty years later, the fire has jumped the screen, and on Jan. 6, it threatened to burn down democracy’s house.

I have spent exactly 42 years studying the rise of the digital as an economic force driving our transformation into an information civilization. Over the last two decades, I’ve observed the consequences of this surprising political-economic fraternity as those young companies morphed into surveillance empires powered by global architectures of behavioral monitoring, analysis, targeting and prediction that I have called surveillance capitalism. On the strength of their surveillance capabilities and for the sake of their surveillance profits, the new empires engineered a fundamentally anti-democratic epistemic coupmarked by unprecedented concentrations of knowledge about us and the unaccountable power that accrues to such knowledge.

In an information civilization, societies are defined by questions of knowledge — how it is distributed, the authority that governs its distribution and the power that protects that authority. Who knows? Who decides who knows? Who decides who decides who knows? Surveillance capitalists now hold the answers to each question, though we never elected them to govern. This is the essence of the epistemic coup. They claim the authority to decide who knows by asserting ownership rights over our personal information and defend that authority with the power to control critical information systems and infrastructures….(More)”.