Essay by Anastasia Buyalskaya, Marcos Gallo and Colin Camerer: “In this short essay we argue that social science is entering a golden age, marked by explosive growth in new data and analytic methods, interdisciplinarity, and a recognition that both of those ingredients are necessary to solve hard problems. Two examples are given to illustrate these themes, which are behavioral economics and social networks. Numerous other specific study examples are then given. We also address the challenges that accompany the three positive trends, which include informatics, career incentives, and the search for unifying frameworks….(More)”.