Skip Descant at Government Technology: “The availability of highly detailed daily traffic data is clearly an invaluable resource for traffic planners, but it can also help officials overseeing natural lands or public works understand how to better manage those facilities.
The Natural Communities Coalition, a conservation nonprofit in southern California, began working with the traffic analysis firm StreetLight Data in early 2018 to study the impacts from the thousands of annual visitors to 22 parks and natural lands. StreetLight Data’s use of de-identified cellphone data held promise for the project, which will continue into early 2020.
“You start to see these increases,” Milan Mitrovich, science director for the Natural Communities Coalition, said of the uptick in visitor activity the data showed. “So being able to have this information, and share it with our executive committee… these folks, they’re seeing it for the first time.”…
Officials with the Natural Communities Coalition were able to use the StreetLight data to gain insights into patterns of use not only per day, but at different times of the day. The data also told researchers where visitors were traveling from, a detail park officials found “jaw-dropping.”
“What we were able to see is, these resources, these natural areas, cast an incredible net across southern California,” said Mitrovich, noting visitors come from not only Orange County, but Los Angeles, San Bernardino and San Diego counties as well, a region of more than 20 million residents.
The data also allows officials to predict traffic levels during certain parts of the week, times of day or even holidays….(More)”.