Translating public health into media

Jina Moore in the Columbia Journalism Review on the fifth “Envision” conference, convened by the UN’s Department of Public Information, the Independent Film Project, and Social Good Summit Partners: “These days, there’s lots of interest among the do-gooding world—nonprofits or NGOs, private foundations and public agencies—in how to use media. Partners in Health, to name just one big public health player, regularly uses videos and storytelling in its fundraising campaigns and on its website. So Envision’s focus on getting storytellers to understand and raise awareness about public health issues isn’t exactly new. The question is, is it useful?”