MIT Technology Review Insights: “The product shortages and supply-chain delays of the global covid-19 pandemic are still fresh memories. Consumers and industry are concerned that the next geopolitical climate event may have a similar impact. Against a backdrop of evolving regulations, these conditions mean manufacturers want to be prepared against short supplies, concerned customers, and weakened margins.
For supply chain professionals, achieving a “phygital” information flow—the blending of physical and digital data—is key to unlocking resilience and efficiency. As physical objects travel through supply chains, they generate a rich flow of data about the item and its journey—from its raw materials, its manufacturing conditions, even its expiration date—bringing new visibility and pinpointing bottlenecks.
This phygital information flow offers significant advantages, enhancing the ability to create rich customer experiences to satisfying environmental, social, and corporate governance (ESG) goals. In a 2022 EY global survey of executives, 70% of respondents agreed that a sustainable supply chain will increase their company’s revenue.
For disparate parties to exchange product information effectively, they require a common framework and universally understood language. Among supply chain players, data standards create a shared foundation. Standards help uniquely identify, accurately capture, and automatically share critical information about products, locations, and assets across trading communities…(More)”.
