Chris Mooney in the Washington Post: “In recent years, psychologists and behavioral scientists have begun to decipher why we make the choices that we do when it comes to using energy. And the bottom line is that it’s hard to characterize those choices as fully “rational.”
Rather than acting like perfect homo economicuses, they’ve found, we’rehighly swayed by the energy use of our neighbors and friends — peer pressure, basically. At the same time, we’re also heavily biased by the status quo — we delay in switching to new energy choices, even when they make a great deal of economic sense.
“This is the first demonstration of a large-scale nudging effect using defaults in the domain of energy choices,” says Sebastian Lotz of Stanford University and the University of Lausanne in Switzerland, who conducted the research with Felix Ebeling of the University of Cologne in Germany….(More)”