Twitter’s activist roots: How Twitter’s past shapes its use as a protest tool


Radio Netherlands Worldwide: “Surprised when demonstrators from all over the world took to Twitter as a protest tool? Evan “Rabble” Henshaw-Plath, member of Twitter’s founding team, was not. Rather, he sees it as a return to its roots: Inspired by protest coordination tools like TXTMob, and shaped by the values and backgrounds of Twitter’s founders, he believes activist potential was built into the service from the start.

It took a few revolutions before Twitter was taken seriously. Critics claimed that its 140-character limit only provided space for the most trivial thoughts: neat for keeping track of Ashton Kutcher’s lunch choices, but not much else. It made the transition from Silicon Valley toy into Middle East protest tool seem all the more astonishing.
Unless, Twitter co-founder Evan Henshaw-Plath argues, you know the story of how Twitter came to be. Evan Henshaw-Plath was the lead developer at Odeo, the company that started and eventually became Twitter. TXTMob, an activist tool deployed during the 2004 Republican National Convention in the US to coordinate protest efforts via SMS was, says Henshaw-Plath, a direct inspiration for Twitter.
Protest 1.0
In 2004, while Henshaw-Plath was working at Odeo, he and a few other colleagues found a fun side-project in working on TXTMob, an initiative by what he describes as a “group of academic artist/prankster/hacker/makers” that operated under the ostensibly serious moniker of Institute for Applied Autonomy (IAA). Earlier IAA projects included small graffiti robots on wheels that spray painted slogans on pavements during demonstrations, and a pudgy talking robot with big puppy eyes made to distribute subversive literature to people who ignored less-cute human pamphleteers.
TXTMob was a more serious endeavor than these earlier projects: a tactical protest coordination tool. With TXTMob, users could quickly exchange text messages with large groups of other users about protest locations and police crackdowns….”