Playbook by the Behavioral Insights Team: “…sets out more detailed considerations around embedding test and learn in government, along with a broader range of methods that can be used at different stages of the innovation cycle. These can be combined flexibly, depending on the stage of the policy or service cycle, the available resources, and the nature of the challenge – whether that’s improving services, testing creative new approaches, or navigating uncertainty in new policy areas.
Almost all of the methods set out can be augmented or accelerated by harnessing AI tools – from using AI agents to conduct large-scale qualitative research, to AI-enhanced evidence discovery and analysis, and AI-powered systems mapping and modelling. AI should be treated as a core component of the toolkit at each stage. And the speed of evolution of the application of AI is another strong argument for maintaining an agile mindset and regularly updating our ways of working.
We hope this playbook will make test-and-learn more tangible to people who are new to it, and will expand the toolkit of people who have more experience with the approach. And ultimately we hope it will serve as a practical cheatsheet for building and improving the fabric of life…(More)”.