“The 4-24 Project is dedicated to rekindling the provocative power of asking the right questions in adults so they can pass this crucial creativity skill onto the next generation. By setting aside 4 minutes every 24 hours (or one full day each year) we, as adults, can become better at building the right questions that will unlock today’s vexing challenges. Our strengthened questioning capacity will hopefully help us cultivate and sharpen the curiosity of the world’s 1.85 billion children as they prepare for a lifetime of significant service.”