Steven Tiell at Accenture: “Personal data is the coin of the digital realm, which for business leaders creates a critical dilemma. Companies are being asked to gather more types of data faster than ever to maintain a competitive edge in the digital marketplace; at the same time, however, they are being asked to provide pervasive and granular control mechanisms over the use of that data throughout the data supply chain.
The stakes couldn’t be higher. If organizations, or the platforms they use to deliver services, fail to secure personal data, they expose themselves to tremendous risk—from eroding brand value and the hard-won trust of established vendors and customers to ceding market share, from violating laws to costing top executives their jobs.
To distinguish their businesses in this marketplace, leaders should be asking themselves two questions. What are the appropriate standards and practices our company needs to have in place to govern the handling of data? And how can our company make strong data controls a value proposition for our employees, customers and partners?
Defining effective compliance activities to support legal and regulatory obligations can be a starting point. However, mere compliance with existing regulations—which are, for the most part, focused on privacy—is insufficient. Respect for privacy is a byproduct of high ethical standards, but it is only part of the picture. Companies need to embrace data ethics, an expansive set of practices and behaviors grounded in a moral framework for the betterment of a community (however defined).
