Report by Action Design Network in conjunction with UPenn Master of Behavioral and Decision Sciences: “Behavioral science can be applied to a variety of practice areas within an organization via a range of design and measurement tactics. It can influence strategy and design throughout an organization, including product design, marketing and communications, employee and customer engagement, and strategic decision making. Applied behavioral science includes both designing for the moment (the domain of nudges and cognitive biases) as well as creating the broader context for shaping the thoughts, emotions, and behavioral patterns of employees and customers.
This book draws on the collective wisdom of applied behavioral scientists with deep experience within their respective practice areas to provide practical guidance on building a behavioral science function that has a meaningful impact on your organization….(More)”.