Measuring government impact in a social media world


Arthur Mickoleit & Ryan Androsoff at OECD Insights: “There is hardly a government around the world that has not yet felt the impact of social media on how it communicates and engages with citizens. And while the most prominent early adopters in the public sector have tended to be politicians (think of US President Barack Obama’s impressive use of social media during his 2008 campaign), government offices are also increasingly jumping on the bandwagon. Yes, we are talking about those – mostly bricks-and-mortar – institutions that often toil away from the public gaze, managing the public administration in our countries. As the world changes, they too are increasingly engaging in a very public way through social media.
Research from our recent OECD working paper “Social Media Use by Governments” shows that as of November 2014, out of 34 OECD countries, 28 have a Twitter account for the office representing the top executive institution (head of state, head of government, or government as a whole), and 21 have a Facebook account….
 
But what is the impact governments can or should expect from social media? Is it all just vanity and peer pressure? Surely not.
Take the Spanish national police force (e.g. on Twitter, Facebook & YouTube), a great example of using social media to build long-term engagement, trust and a better public service. The thing so many governments yearn for, in this case the Spanish police seem to have managed well.
Or take the Danish “tax daddy” on Twitter – @Skattefar. It started out as the national tax administration’s quest to make it easier for everyone to submit correct tax filings; it is now one of the best examples around of a tax agency gone social.
Government administrations can use social media for internal purposes too. The Government of Canada used public platforms like Twitter and internal platforms like GCpedia and GCconnex to conduct a major employee engagement exercise (Blueprint 2020) to develop a vision for the future of the Canadian federal public service.
And when it comes to raising efficiency in the public sector, read this account of a Dutch research facility’s Director who decided to stop email. Not reduce it, but stop it altogether and replace it with social media.
There are so many other examples that could be cited. But the major question is how can we even begin to appraise the impact of these different initiatives? Because as we’ve known since the 19th century, “if you cannot measure it, you cannot improve it” (quote usually attributed to Lord Kelvin). Some aspects of impact measurement for social media can be borrowed from the private sector with regards to presence, popularity, penetration, and perception. But it’s around purpose that impact measurement agendas will split between the private sector and government. Virtually all companies will want to calculate the return on social media investments based on whether it helps them improve their financial returns. That’s different in the public sector where purpose is rarely defined in commercial terms.
A good impact assessment for social media in the public sector therefore needs to be built around its unique purpose-orientation. This is much more difficult to measure and it will involve a mix of quantitative data (e.g. reach of target audience) and qualitative data (e.g. case studies describing tangible impact). Social Media Use by Governments proposes a framework to start looking at social media measurement in gradual steps – from measuring presence, to popularity, to penetration, to perception, and finally, to purpose-orientation. The aim of this framework is to help governments develop truly relevant metrics and start treating social media activity by governments with the same public management rigour that is applied to other government activities. You can see a table summarising the framework by clicking on the thumbnail below.
This is far from an exact science, but we are beginning the work collaborating with member and partner governments to develop a toolkit that will help decision-makers implement the OECD Recommendation on Digital Government Strategies, including on the issue of social media metrics…(More)”.

Platform lets patients contribute to their own medical records


Springwise: “Those with complex medical conditions often rely heavily on their own ability to communicate their symptoms in short — and sometimes stressful — healthcare visits. We have recently seen Ginger.io, a smartphone app which uses big data to improve communication between patients and clinicians in between visits, and now OurNotes is a Commonwealth grant funded program that will enable patients to contribute to their own electronic medical records.
The scheme, currently being researched at Beth Isreal Deaconess Medical Centre in Boston and four other sites in the US, is part of a countrywide initiative called OpenNotes, which has already enabled five million patients to read their medical records online. Since an initial pilot scheme in 2012, OpenNotes has met with great success — creating improved communication between patients and doctors, and making patients feel more in control of their healthcare and treatments.
The new OurNotes scheme is expected to have particular benefits for medically complex patients who have have multiple chronic health conditions. It will enable patients to make notes on an upcoming visit, listing topics and questions they want to cover. In turn, this presents doctors with an opportunity to prepare and research for tricky or niche questions before meeting their patient…(More)”

Where is Our Polis In the 21st Century?


Hollie Russon Gilman: “If you could improve the relationship between citizens and the state, how would you do it? It’s likely that your answer would be different from mine and still different from the next five people I ask. Because rules and structures of government are constantly changing and the tools people use to communicate shift with newly available technologies, this relationship must continue to evolve…

Multiple factors shape the quality of democracy, such as the safety of free speech and reliability of public transit or secure long-term planning. Democracy, at least the glorified ancient ideal some like to lay claim to as our founding heritage, also involves the creation of a polis — specifically, a place where man is freed from the burdens of household goods, most famously articulated by Plato in The Republic.

We can’t mistake an ideal for the reality — Plato’s polis was highly constrained and available only to the most privileged of Greek men within a social system that also sanctioned slavery. However, the ideal of the polis  — a place to experience democratic virtues — also holds at least theoretical promise and compelling possibilities for real change to the current state of American democracy.

We need what this ideal has to offer, because the social contract as we know it today can feel more like a series of alienating, disconnected obligations than what it could and should be: an enabler of civic creativity or power. Our current social contract does not come with a polis — or, to put it another way, room to imagine new ways of thinking.

Why is this a problem? Because in order to truly harness civic innovation, we need to embrace deeper ways of thinking about democracy.

What would a deeper democracy look like? Harvard political theorist Robert Unger describes “deepened democracy” in his recent book Democracy Realized: The Progressive Alternative as a system in which citizens “must be able to see themselves and one another as individuals capable of escaping their confined roles.” One promising way citizens can perform new roles in a “deeper democracy” is by working with public institutions, and amongst themselves, to influence policymaking.

We need tools to empower these citizens use their work to fashion a polis for the 21st century. One particularly promising innovation is Participatory Budgeting (often shortened to “PB”), which is a process whereby citizens make spending decisions on a defined public budget and operate as active participants in public decision-making like allocating local funds in their neighborhood. The Brazilian Workers’ Party first attempted PB in 1989, where its success led to the World Bank calling PB a “best practice” in democratic innovation….

Why is PB so effective as a civic engagement tool? PB is especially powerful because it engages citizens with complex political issues on the local level, where they live. PB’s strength as an intervention in our social contract lies in municipal budgets as the scale at which citizens can be experts. In other words, people who live day to day in communities know best what resources those communities need to solve problems, be successful, and thrive.

Many of our governance decisions face the dual challenges of integrating individual-level participation efforts with the scale of contemporary national U.S. politics. Part of PB’s power may be breaking down complex decisions into their manageable parts. This strategy could be applied beyond budgets to a range of decision-making such as climate adaption or addressing food deserts.

PB represents one of the best tools in a broader toolkit designed to re-engage citizens in governance, but it’s far from the only one. Look around your very block, community, and city. Examples of places that could operate as a 21st-century polis range from traditional community anchor institutions engaging in new ways to the application of digital tools for civic ends. Citizenvestor is a civic crowd-funding site that works online and with traditional brick-and-mortar organizations. In Mount Rainer, MD, Community Forklift — a “nonprofit reuse center for home improvement supplies” (or, you might say, a library for tools) — and a local bike share engage a large group of residents.

Civic and social innovation is built from the exchange of resources between government institutions and community networks. Ideally, through coming together to talk, debate, and engage in the public sphere, people can flex their civic muscle and transform their lives. The fabric of communities is woven with the threads of deeply engaged and dedicated residents. A challenge of our current moment in history is to reconcile these passions with the mechanisms, and sometimes the technologies, necessary to improve public life.

Can this all add up to a wholesale civic revolution? Time will tell. At a minimum, it suggests the potential of community networks (analog and digital) to be leveraged for a stronger, more resilience and responsive 21st century polis….(More)”

The Future of Public Space Analytics


The AGILE Landscape Project: “Public space is an essential component of any great city. It brings people together to socialize, recreate, and work. More pointedly, it attracts people to the city, builds relationships, and spurs innovation and new ideas that fuel a city’s economic growth. How we optimize the investments made in our streetscapes, plazas, parks, and greenways is important to each individual project’s success and the city as a whole. Are the places being built fulfilling their promise? If so, could they be doing more and if not, how do they need to change?…
“Places in the Making”, a publication published in 2013 by MIT’s Department of Urban Studies and Planning, underscored this problem. They cited the lack of active metrics as a common challenge to placemaking efforts. They reported that “It is astonishing how few placemaking projects actively and honestly assess their own successes and failures.” They went on to explain the existing placemaking culture focuses on fuzzy, unmeasurable goals and that this has created “an inertia in assessment efforts”. The report stressed that this lack of assessment is detrimental to the field as a whole because valuable insights are left undiscovered and the same mistakes are made repeatedly….
“Places in the Making”, a publication published in 2013 by MIT’s Department of Urban Studies and Planning, underscored this problem. They cited the lack of active metrics as a common challenge to placemaking efforts. They reported that “It is astonishing how few placemaking projects actively and honestly assess their own successes and failures.” They went on to explain the existing placemaking culture focuses on fuzzy, unmeasurable goals and that this has created “an inertia in assessment efforts”. The report stressed that this lack of assessment is detrimental to the field as a whole because valuable insights are left undiscovered and the same mistakes are made repeatedly.

“It is astonishing how few placemaking projects actively and honestly assess their own successes and failures.” – “Places in the Making”, DUSP (2013)

Both William H. Whyte’s seminal Street Life Project and resulting book and documentary, Social Life of Small Urban Spaces (1980), along with Jan Gehl’s extensive public life studies and influential book Life Between Buildings (1987) serve as the foundation of the urban design profession’s knowledge base. Their observations and insights were amassed through considerable time and manpower. We are lucky to have their contribution from which to draw upon when making future decisions. Though we shouldn’t stop observing and building upon their significant contributions. We must continually add clarity and resolution particularly in the unique and specific context of each place.
social media metrics
Unfortunately, the POE and previous research are only snapshots in time. With the rise of embedded sensor infrastructure, “smart cities”, social networks, and ubiquity of smartphones that are becoming increasingly more powerful and sophisticated every year, the ability to gain real-time continuous 24/7 quantitative monitoring of public life data is now a reality. The ability to capture so much data is unprecedented and will only continue to get easier. The amount of and type of information that can and often is being collected about the world around us and ourselves is vast. When it comes to cities, transportation, parking, energy, waste collection, and water systems has attracted the most attention. In the private sector, retail analytics have been the focus.
Collecting data for data sake should not be a goal. Rather we need be knowledgeable of what is available and possible while being discerning about the data that is useful for improving the management and design of public space. By selectively incorporating sensors into the design of physical space, the data collection system can provide real-time information about the use of the space. Like website analytic systems, the network can provide useful information about the number of people using the space, how long they are using it, as well well as other meaningful measures of public life. The data gathered can be combined with a wide array of environmental data such as temperature, humidity, sun/shade patterns, rain fall, water quality, and air quality. In addition, other available data sets such as sales tax collections, building permits, real estate transactions, and programming/event schedules can be overlaid with data to make relationships between the use of the public space and its context more visible.
Array of information that can help us understand public space
While the real-time nature of the data can be used to quickly understand the immediate impact that programming and design decisions have on the space and vice versa, it can also capture data and trends over extended durations that would not otherwise be possible without considerable resources. All of this enables us to make more informed decisions rather than anecdotal observations and assumptions. With the interest of tactical urbanism and other short-term public space investments, this need for data is greater than ever. The data can be used to justify investment in long-term improvements and/or make slight adjustments in temporary spaces to increase their effectiveness….(More)”

Data-Driven Development Pathways for Progress


Report from the World Economic Forum: “Data is the lifeblood of sustainable development and holds tremendous potential for transformative positive change particularly for lower- and middle-income countries. Yet despite the promise of a “Data Revolution”, progress is not a certainty. Lack of clarity on privacy and ethical issues, asymmetric power dynamics and an array of entangled societal and commercial risks threaten to hinder progress.
Written by the World Economic Forum Global Agenda Council on Data-Driven Development, this report serves to clarify how big data can be leveraged to address the challenges of sustainable development. Providing a blueprint for balancing competing tensions, areas of focus include: addressing the data deficit of the Global South, establishing resilient governance and strengthening capacities at the community and individual level. (PDF)”

Urban technology analysis matrix


New Paper by  Pablo Emilio Branchi , Carlos Fernández-Valdivielso , and Ignacio Raúl Matías: “Our objective is to develop a method for better analyzing the utility and impact of new technologies on Smart Cities. We have designed a tool that will evaluate new technologies according to a three-pronged scoring system that considers the impact on physical space, environmental issues, and city residents. The purpose of this tool is to be used by city planners as part of a strategic approach to the implementation of a Smart City initiative in order to reduce unnecessary public spending and ensure the optimal allocation of city resources….

The paper provides a list of the different elements to be analyzed in Smart Cities in the form of a matrix and develops the methodology to evaluate them in order to obtain a final score for technologies prior to its application in cities….Traditional technological scenarios have been challenged, and Smart Cities have become the center of urban competitiveness. A lack of clarity has been detected in the way of describing what Smart Cities are, and we try to establish a methodology for urban policy makers to do so. As a dynamic process that affects several aspects, researchers are encouraged to test the proposed solution further. (More)”

 

Governance in the Information Era


New book edited by Erik W. Johnston:” Policy informatics is addressing governance challenges and their consequences, which span the seeming inability of governments to solve complex problems and the disaffection of people from their governments. Policy informatics seeks approaches that enable our governance systems to address increasingly complex challenges and to meet the rising expectations of people to be full participants in their communities. This book approaches these challenges by applying a combination of the latest American and European approaches in applying complex systems modeling, crowdsourcing, participatory platforms and citizen science to explore complex governance challenges in domains that include education, environment, and health.(More)

We Need To Innovate The Science Business Model


Greg Satell at Forbes: “In 1945, Vannevar Bush, the man that led the nation’s scientific efforts during World War II, delivered a proposal to President Truman for funding scientific research in the post-war world.  Titled Science, The Endless Frontier, it led to the formation of the NSFNIHDARPA and other agencies….
One assumption inherent in Bush’s proposal was that institutions would be at the center of scientific life.  Scientists from disparate labs could read each others papers and meet at an occasional conference, but for the most part, they would be dependent on the network of researchers within their organization and those close by.
Sometimes, the interplay between institutions had major, even historical, impacts, such as John von Neumann’s sponsorship of Alan Turing, but mostly the work you did was largely a function of where you did it.  The proximity of Watson, Crick, Rosalind Franklin and Maurice Wilkins, for example, played a major role in the discovery of the structure of DNA.
Yet today, digital technology is changing not only the speed and ease of how we communicate, but the very nature of how we are able to collaborate.  When I spoke to Jonathan Adams, Chief Scientist at Digital Science, which develops and invests in software that makes science more efficient, he noted that there is a generational shift underway and said this:

When you talk to people like me, we’re established scientists who are still stuck in the old system of institutions and conferences.  But the younger scientists are using technology to access networks and they do so on an ongoing, rather than a punctuated basis.  Today, you don’t have to go to a conference or write a paper to exchange ideas.

Evidence would seem to bear this out.  The prestigious journal Nature recently noted that the average scientific paper has four times as many authors as it did in the 1950’s, when Bush’s career was at its height.  Moreover, it’s become common for co-authors to work at far-flung institutions.  Scientific practice needs to adopt to this scientific reality.
There has been some progress in this area.  The Internet, in fact, was created for the the explicit purpose of scientific collaboration.  Yet still, the way in which scientists report and share their findings remains much the same as a century ago.
Moving From Publications To Platforms For Discovery
One especially ripe area for innovation is publishing.  Typically, a researcher with a new discovery waits six months to a year for the peer review process to run its course before the work can be published.  Even then, many of the results are questionable at best.  Nature recently reported that the overwhelming majority of studies can’t be replicated…(More)”

Using Flash Crowds to Automatically Detect Earthquakes & Impact Before Anyone Else


Patrick Meier at iRevolutions: “It is said that our planet has a new nervous system; a digital nervous system comprised of digital veins and intertwined sensors that capture the pulse of our planet in near real-time. Next generation humanitarian technologies seek to leverage this new nervous system to detect and diagnose the impact of disasters within minutes rather than hours. To this end, LastQuake may be one of the most impressive humanitarian technologies that I have recently come across. Spearheaded by the European-Mediterranean Seismological Center (EMSC), the technology combines “Flashsourcing” with social media monitoring to auto-detect earthquakes before they’re picked up by seismometers or anyone else.

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Scientists typically draw on ground-motion prediction algorithms and data on building infrastructure to rapidly assess an earthquake’s potential impact. Alas, ground-motion predictions vary significantly and infrastructure data are rarely available at sufficient resolutions to accurately assess the impact of earthquakes. Moreover, a minimum of three seismometers are needed to calibrate a quake and said seismic data take several minutes to generate. This explains why the EMSC uses human sensors to rapidly collect relevant data on earthquakes as these reduce the uncertainties that come with traditional rapid impact assessment methodologies. Indeed, the Center’s important work clearly demonstrates how the Internet coupled with social media are “creating new potential for rapid and massive public involvement by both active and passive means” vis-a-vis earthquake detection and impact assessments. Indeed, the EMSC can automatically detect new quakes within 80-90 seconds of their occurrence while simultaneously publishing tweets with preliminary information on said quakes, like this one:

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In reality, the first human sensors (increases in web traffic) can be detected within 15 seconds (!) of a quake…(More)

City Governments Are Using Yelp to Tell You Where Not to Eat


Michael Luca and Luther Lowe at HBR Blog: “…in recent years consumer-feedback platforms like TripAdvisor, Foursquare, and Chowhound have transformed the restaurant industry (as well as the hospitality industry), becoming important guides for consumers. Yelp has amassed about 67 million reviews in the last decade. So it’s logical to think that these platforms could transform hygiene awareness too — after all, people who contribute to review sites focus on some of the same things inspectors look for.

It turns out that one way user reviews can transform hygiene awareness is by helping health departments better utilize their resources. The deployment of inspectors is usually fairly random, which means time is often wasted on spot checks at clean, rule-abiding restaurants. Social media can help narrow the search for violators.
Within a given city or area, it’s possible to merge the entire history of Yelp reviews and ratings — some of which contain telltale words or phrases such as “dirty” and “made me sick” — with the history of hygiene violations and feed them into an algorithm that can predict the likelihood of finding problems at reviewed restaurants. Thus inspectors can be allocated more efficiently.
In San Francisco, for example, we broke restaurants into the top half and bottom half of hygiene scores. In a recent paper, one of us (Michael Luca, with coauthor Yejin Choi and her graduate students) showed that we could correctly classify more than 80% of restaurants into these two buckets using only Yelp text and ratings. In the next month, we plan to hold a contest on DrivenData to get even better algorithms to help cities out (we are jointly running the contest). Similar algorithms could be applied in any city and in other sorts of prediction tasks.
Another means for transforming hygiene awareness is through the sharing of health-department data with online review sites. The logic is simple: Diners should be informed about violations before they decide on a destination, rather than after.
Over the past two years, we have been working with cities to help them share inspection data with Yelp through an open-data standard that Yelp created in 2012 to encourage officials to put their information in places that are more useful to consumers. In San Francisco, Los Angeles, Raleigh, and Louisville, Kentucky, customers now see hygiene data alongside Yelp reviews. There’s evidence that users are starting to pay attention to this data — click-through rates are similar to those for other features on Yelp ….

And there’s no reason this type of data sharing should be limited to restaurant-inspection reports. Why not disclose data about dentists’ quality and regulatory compliance via Yelp? Why not use data from TripAdvisor to help spot bedbugs? Why not use Twitter to understand what citizens are concerned about, and what cities can do about it? Uses of social media data for policy, and widespread dissemination of official data through social media, have the potential to become important means of public accountability. (More)