Article by Valentine Benjamin: “In countries in the Middle East and North Africa (MENA), women face regressive stereotypes informed by religious and political mores that have historically made it difficult for them to openly discuss their sexual and reproductive health needs. As a result, they encounter significant hurdles in accessing sexual-health education and information about their sexuality, bodily autonomy, and menstrual health.
With the launch of Daleela in 2023, CEO Yousef ElSammaa and cofounders Nour Emam and Ahmad Abou Hashem aim to provide Arabic women with secure, anonymous access to information about sexual and reproductive health.
The concept for Daleela originated in Emam’s experience with postpartum depression and post-traumatic stress disorder, which went undiagnosed for eight months in 2019. The following year, she, ElSammaa, and Hashem cofounded the Motherbeing clinic, a hybrid clinic in Cairo, Egypt, offering in-clinic medical services and online consultations on TikTok and Instagram. Emam also hosts Motherbeing webinars on women’s fertility, pregnancy, and birth.
Through active social media engagement, Motherbeing quickly amassed more than three million users, who often reached out with questions about health concerns. Recognizing this ongoing demand for reliable information, the team decided to create their own AI model to address this need—the innovation became Daleela AI…(More)”. See also 100 Questions Women’s Health
