Article by Michael Hallsworth: “Over recent weeks I’ve been sharing parts of a “manifesto” that tries to give a coherent vision for the future of applied behavioral science. Stepping back, if I had to identify a theme that comes through the various proposals, it would be the need for self-reflective practice.
Behavioral science has seen a tremendous amount of growth and interest over the last decade, largely focused on expanding its uses and methods. My sense is it’s ready for a new phase of maturity. That maturity involves behavioral scientists reflecting on the various ways that their actions are shaped by structural, institutional, environmental, economic, and historical factors.
I’m definitely not exempt from this need for self-reflection. There are times when I’ve focused on a cognitive bias when I should have been spending more time exploring the context and motivations for a decision instead. Sometimes I’ve homed in on a narrow slice of a problem that we can measure, even if that means dispensing with wider systemic effects and challenges. Once I spent a long time trying to apply the language of heuristics and biases to explain why people were failing to use the urgent care alternatives to hospital emergency departments, before realizing that their behavior was completely reasonable.
The manifesto critiques things like this, but it doesn’t have all the answers. Because it tries to both cover a lot of ground and go into detail, many of the hard knots of implementation go unpicked. The truth is that writing reports and setting goals is the easy part. Turning those goals into practice is much tougher; as behavioral scientists know, there is often a gap between intention and action.
Right now, I and others don’t always realize the ambitions set out in the manifesto. Changing that is going to take time and effort, and it will involve the discomfort of disrupting familiar practices. Some have made public commitments in this direction; my organization is working on upgrading its practices in line with proposals around making predictions prior to implementation, strengthening RCTs to cope with complexity, and enabling people to use behavioral science, among others.
The truth is that writing reports and setting goals is the easy part. Turning those goals into practice is much tougher; as behavioral scientists know, there is often a gap between intention and action.
But changes by individual actors will not be enough. The big issue is that several of the proposals require coordination. For example, one of the key ideas is the need for more multisite studies that are well coordinated and have clear goals. Another prioritizes developing international professional networks to support projects in low- and middle-income countries…(More)”.