Paper by Ankush Reddy Sugureddy: “The quality of data becomes an essential component for the success of an organisation in a world that is largely influenced by data, where data analytics is becoming increasingly popular in the process of informing strategic decisions. The failure to improve the quality of the data can lead to undesirable outcomes such as poor decisions, ineffective strategies, dysfunctional operations, lost commercial prospects, and abrasion of the consumer. In the process of organisations shifting their focus towards transformative methods such as generative artificial intelligence, several use cases may emerge that have the potential to aid the improvement of data quality. Streamlining procedures such as data classification, metadata management, and policy enforcement can be accomplished by the incorporation of generative artificial intelligence into data governance frameworks. This, in turn, reduces the workload of human data stewards and minimises the possibility of human error. In order to ensure compliance with legal standards such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), generative artificial intelligence may analyse enormous datasets by utilising machine learning algorithms to discover patterns, inconsistencies, and compliance issues…(More)”.