Nudges and Nudging: A User’s Manual

Paper by Cass Sunstein: “Many policies take the form of nudges, defined as liberty-preserving approaches that steer people in particular directions, but that also allow them to go their own way Some nudges attempt to correct self-control problems. Some nudges attempt to counteract unrealistic optimism. Some nudges attempt to correct present bias. Some nudges attempt to correct market failures, as when people are nudged not to emit air pollution. For every conventional market failure, there is a potential nudge. For every behavioral bias (optimistic bias, present bias, availability bias, limited attention), there is a responsive nudge. There are many misconceptions about nudges and nudging, and they are a diversion…(More)”.