Lessons in Mass Collaboration


Elizabeth Walker, Ryan Siegel, Todd Khozein, Nick Skytland, Ali Llewellyn, Thea Aldrich, and Michael Brennan in the Stanford Social Innovation Review: “significant advances in technology in the last two decades have opened possibilities to engage the masses in ways impossible to imagine centuries ago. Beyond coordination, today’s technological capability permits organizations to leverage and focus public interest, talent, and energy through mass collaborative engagement to better understand and solve today’s challenges. And given the rising public awareness of a variety of social, economic, and environmental problems, organizations have seized the opportunity to leverage and lead mass collaborations in the form of hackathons.
Hackathons emerged in the mid-2000s as a popular approach to leverage the expertise of large numbers of individuals to address social issues, often through the creation of online technological solutions. Having led hundreds of mass collaboration initiatives for organizations around the world in diverse cultural contexts, we at SecondMuse offer the following lessons as a starting point for others interested in engaging the masses, as well as challenges others’ may face.

What Mass Collaboration Looks Like

An early example of a mass collaborative endeavor was Random Hacks of Kindness (RHoK), which formed in 2009. RHoK was initially developed in collaboration with Google, Microsoft, Yahoo!, NASA, the World Bank, and later, HP as a volunteer mobilization effort; it aimed to build technology that would enable communities to respond better to crises such as natural disasters. In 2012, nearly 1,000 participants attended 30 events around the world to address 176 well-defined problems.
In 2013, NASA and SecondMuse led the International Space Apps Challenge, which engaged six US federal agencies, 400 partner institutions, and 9,000 global citizens through a variety of local and global team configurations; it aimed to address 58 different challenges to improve life on Earth and in space. In Athens, Greece, for example, in direct response to the challenge of creating a space-deployable greenhouse, a team developed a modular spinach greenhouse designed to survive the harsh Martian climate. Two months later, 11,000 citizens across 95 events participated in the National Day of Civic Hacking in 83 different US cities, ultimately contributing about 150,000 person-hours and addressing 31 federal and several state and local challenges over a single weekend. One result was Keep Austin Fed from Austin, Texas, which leveraged local data to coordinate food donations for those in need.
Strong interest on the part of institutions and an enthusiastic international community has paved the way for follow-up events in 2014.

Benefits of Mass Collaboration

The benefits of this approach to problem-solving are many, including:

  • Incentivizing the use of government data. As institutions push to make data available to the public, mass collaboration can increase the usefulness of that data by creating products from it, as well as inform and streamline future data collection processes.
  • Increasing transparency. Engaging citizens in the process of addressing public concerns educates them about the work that institutions do and advances efforts to meet public expectations of transparency.
  • Increasing outcome ownership. When people engage in a collaborative process of problem solving, they naturally have a greater stake in the outcome. Put simply, the more people who participate in the process, the greater the sense of community ownership. Also, when spearheading new policies or initiatives, the support of a knowledgeable community can be important to long-term success.
  • Increasing awareness. Engaging the populace in addressing challenges of public concern increases awareness of issues and helps develop an active citizenry. As a result, improved public perception and license to operate bolster governmental and non-governmental efforts to address challenges.
  • Saving money. By providing data and structures to the public, and allowing them to build and iterate on plans and prototypes, mass collaboration gives agencies a chance to harness the power of open innovation with minimal time and funds.
  • Harnessing cognitive surplus. The advent of online tools allowing for distributed collaboration enables citizens to use their free time incrementally toward collective endeavors that benefit local communities and the nation.

Challenges of Mass Collaboration

Although the benefits can be significant, agencies planning to lead mass collaborations should be aware of several challenges:

  • Investing time and effort. A mass collaboration is most effective when it is not a one-time event. The up-front investment in building a collaboration of supporting partner organizations, creating a robust framework for action, developing the necessary tools and defining the challenges, and investing in implementation and scaling of the most promising results all require substantial time to secure long-term commitment and strong relationships.
  • Forging an institution-community relationship. Throughout the course of most engagements, the power dynamic between the organization providing the frameworks and challenges and the groupings of individuals responding to the call to action can shift dramatically as the community incorporates the endeavor into their collective identity. Everyone involved should embrace this as they lay the foundation for self-sustaining mass collaboration communities. Once participants develop a firmly entrenched collective identity and sense of ownership, the convening organization can fully tap into its collective genius, as they can work together based on trust and shared vision. Without community ownership, organizers need to allot more time, energy, and resources to keep their initiative moving forward, and to battle against volunteer fatigue, diminished productivity, and substandard output.
  • Focusing follow-up. Turning a massive infusion of creative ideas, concepts, and prototypes into concrete solutions requires a process of focused follow-up. Identifying and nurturing the most promising seeds to fruition requires time, discrete skills, insight, and—depending on the solutions you scale—support from a variety of external organizations.
  • Understanding ROI. Any resource-intensive endeavor where only a few of numerous resulting products ever see the light of day demands deep consideration of what constitutes a reasonable return on investment. For mass collaborations, this means having an initial understanding of the potential tangible and intangible outcomes, and making a frank assessment of whether those outcomes meet the needs of the collaborators.

Technological developments in the last century have enabled relationships between individuals and institutions to blossom into a rich and complex tapestry…”

CollaborativeScience.org: Sustaining Ecological Communities Through Citizen Science and Online Collaboration


David Mellor at CommonsLab: “In any endeavor, there can be a tradeoff between intimacy and impact. The same is true for science in general and citizen science in particular. Large projects with thousands of collaborators can have incredible impact and robust, global implications. On the other hand, locally based projects can foster close-knit ties that encourage collaboration and learning, but face an uphill battle when it comes to creating rigorous and broadly relevant investigations. Online collaboration has the potential to harness the strengths of both of these strategies if a space can be created that allows for the easy sharing of complex ideas and conservation strategies.
CollaborativeScience.org was created by researchers from five different universities to train Master Naturalists in ecology, scientific modeling and adaptive management, and then give these capable volunteers a space to put their training to work and create conservation plans in collaboration with researchers and land managers.
We are focusing on scientific modeling throughout this process because environmental managers and ecologists have been trained to intuitively create explanations based on a very large number of related observations. As new data are collected, these explanations are revised and are put to use in generating new, testable hypotheses. The modeling tools that we are providing to our volunteers allow them to formalize this scientific reasoning by adding information, sources and connections, then making predictions based on possible changes to the system. We integrate their projects into the well-established citizen science tools at CitSci.org and guide them through the creation of an adaptive management plan, a proven conservation project framework…”

Design for Policy


Book edited by Christian Bason, Director, MindLab Copenhagen: ” Design for Policy is the first publication to chart the emergence of collaborative design approaches to innovation in public policy. Drawing on contributions from a range of the world’s leading academics, design practitioners and public managers, Design for policy provides a rich, detailed analysis of design as a tool for addressing public problems and capturing opportunities for achieving better and more efficient societal outcomes.
In his introduction, the author suggests that design may offer a fundamental reinvention of the art and craft of policy making for the 21st century. From challenging current problem spaces to driving the creative quest for new solutions and shaping the physical and virtual artefacts of policy implementation, design holds a significant yet largely unexplored potential.
The book is structured in three main sections, covering the global context of the rise of design for policy, in-depth case studies of the application of design to policy making, and a guide to concrete design tools for policy intent, insight, ideation and implementation. Design for policy is concluded with a summary chapter which reviews the key contributions and lays out a future agenda for design in government, suggesting how to position design more firmly on the public policy stage.
Design for Policy is intended as a resource for government departments, public service organizations and institutions, schools of design and public management, think tanks and consultancies that wish to understand and use design as a tool for public sector reform and innovation.”

Democracy and open data: are the two linked?


Molly Shwartz at R-Street: “Are democracies better at practicing open government than less free societies? To find out, I analyzed the 70 countries profiled in the Open Knowledge Foundation’s Open Data Index and compared the rankings against the 2013 Global Democracy Rankings. As a tenet of open government in the digital age, open data practices serve as one indicator of an open government. Overall, there is a strong relationship between democracy and transparency.
Using data collected in October 2013, the top ten countries for openness include the usual bastion-of-democracy suspects: the United Kingdom, the United States, mainland Scandinavia, the Netherlands, Australia, New Zealand and Canada.
There are, however, some noteworthy exceptions. Germany ranks lower than Russia and China. All three rank well above Lithuania. Egypt, Saudi Arabia and Nepal all beat out Belgium. The chart (below) shows the democracy ranking of these same countries from 2008-2013 and highlights the obvious inconsistencies in the correlation between democracy and open data for many countries.
transparency
There are many reasons for such inconsistencies. The implementation of open-government efforts – for instance, opening government data sets – often can be imperfect or even misguided. Drilling down to some of the data behind the Open Data Index scores reveals that even countries that score very well, such as the United States, have room for improvement. For example, the judicial branch generally does not publish data and houses most information behind a pay-wall. The status of legislation and amendments introduced by Congress also often are not available in machine-readable form.
As internationally recognized markers of political freedom and technological innovation, open government initiatives are appealing political tools for politicians looking to gain prominence in the global arena, regardless of whether or not they possess a real commitment to democratic principles. In 2012, Russia made a public push to cultivate open government and open data projects that was enthusiastically endorsed by American institutions. In a June 2012 blog post summarizing a Russian “Open Government Ecosystem” workshop at the World Bank, one World Bank consultant professed the opinion that open government innovations “are happening all over Russia, and are starting to have genuine support from the country’s top leaders.”
Given the Russian government’s penchant for corruption, cronyism, violations of press freedom and increasing restrictions on public access to information, the idea that it was ever committed to government accountability and transparency is dubious at best. This was confirmed by Russia’s May 2013 withdrawal of its letter of intent to join the Open Government Partnership. As explained by John Wonderlich, policy director at the Sunlight Foundation:

While Russia’s initial commitment to OGP was likely a surprising boon for internal champions of reform, its withdrawal will also serve as a demonstration of the difficulty of making a political commitment to openness there.

Which just goes to show that, while a democratic government does not guarantee open government practices, a government that regularly violates democratic principles may be an impossible environment for implementing open government.
A cursory analysis of the ever-evolving international open data landscape reveals three major takeaways:

  1. Good intentions for government transparency in democratic countries are not always effectively realized.
  2. Politicians will gladly pay lip-service to the idea of open government without backing up words with actions.
  3. The transparency we’ve established can go away quickly without vigilant oversight and enforcement.”

Global democracy and the democratic minimum: Why a procedural account alone is insufficient


Paper by Klaus Dingwerth in the European Journal of International Relations: “In this critical comment on the global democracy debate, I take stock of contemporary proposals for democratizing global governance. In the first part of the article, I show that, empirically, many international institutions are now evaluated in terms of their democratic credentials. At the same time, the notions of democracy that underpin such evaluations are often very formalistic. They focus on granting access to civil society organizations, making policy-relevant documents available online or establishing global parliamentary assemblies to give citizens a voice in the decision-making of international organizations. In the second part, I challenge this focus on formal procedures and argue that a normatively persuasive conception of global democracy would shift our focus to areas such as health, education and subsistence. Contrary to much contemporary thinking about global democracy, I thus defend the view that the institutions we have are sufficiently democratic. What is needed are not better procedures, but investments that help the weaker members of global society to make effective use of the democracy-relevant institutions that exist in contemporary international politics”

After Sustainable Cities?


New book edited by Mike Hodson, and Simon Marvin: “A sustainable city has been defined in many ways. Yet, the most common understanding is a vision of the city that is able to meet the needs of the present without compromising the ability of future generations to meet their own needs. Central to this vision are two ideas: cities should meet social needs, especially of the poor, and not exceed the ability of the global environment to meet needs.
After Sustainable Cities critically reviews what has happened to these priorities and asks whether these social commitments have been abandoned in a period of austerity governance and climate change and replaced by a darker and unfair city. This book provides the first comprehensive and comparative analysis of the new eco-logics reshaping conventional sustainable cities discourse and environmental priorities of cities in both the global north and south. The dominant discourse on sustainable cities, with a commitment to intergenerational equity, social justice and global responsibility, has come under increasing pressure. Under conditions of global ecological change, international financial and economic crisis and austerity governance new eco-logics are entering the urban sustainability lexicon – climate change, green growth, smart growth, resilience and vulnerability, ecological security. This book explores how these new eco-logics reshape our understanding of equity, justice and global responsibility, and how these more technologically and economically driven themes resonate and dissonate with conventional sustainable cities discourse. This book provides a warning that a more technologically driven and narrowly constructed economic agenda is driving ecological policy and weakening previous commitment to social justice and equity.
After Sustainable Cities brings together leading researchers to provide a critical examination of these new logics and identity what sort of city is now emerging, as well as consider the longer-term implication on sustainable cities research and policy.”

Learning from The Wealth of the Commons


Paper by Mae Shaw in Special issue of the Community Development Journal on “Commons Sense New thinking about an old idea: “We are poised between an old world that no longer works and a new one struggling to be born. Surrounded by centralized hierarchies on the one hand and predatory markets on the other, people around the world are searching for alternatives’.

This is the starting point for what David Bollier and Silke Helfrich, the editors of The Wealth of the Commons: A World Beyond Market and State (2012), describe as ‘an extended global exercise in commoning’ – Peter Linebaugh’s term for ‘the self-determination of commoners in managing their shared resources’ (p. 396). In other words, the book itself is offered as an active process of ‘making the path’ by presenting ‘some of the most promising new paths now being developed’. It is intended to be ‘rigorous enough for academic readers yet accessible enough for the layperson’. In this, it more than achieves its ambitions. The Wealth of the Commons is an edited collection of seventy-three short papers from thirty countries: ‘a collective venture of sharing, collaboration, negotiation and creative production among some of the most diverse commons scholars, activists and projects leaders imaginable’. This rich and diverse source of knowledge and inspiration could be described as ‘polyvocal’ in the sense that it presents a multiplicity of voices improvising around a single theme – sometimes in harmony, sometimes discordant, but always interesting.

The book brings together an impressive collection of contributors from different places, backgrounds and interests to explore the meaning of the commons and to advocate for it ‘as a new paradigm’ for the organization of public and private life. In this sense, it represents a project rather than an analysis: essentially espousing a cause with imperative urgency. This is not necessarily a weakness, but it does raise specific questions about what is included and what is absent or marginalized in this particular selection of accounts, and what might be lost along the way. What counts as ‘commons’ or ‘the commons’ or ‘the common’ (all used in the text) is a subject of discussion and contestation here, as elsewhere. The effort to ‘name and claim’ is an integral aspect of the project. As Jeffrey et al. (2012, p. 10) comment, ‘the struggle for the commons has never been without its own politics of separation and division’, raising valid questions about the prospects for a coherent paradigm at this stage. At the very least, however, this rich resource may prove seminal in countering those dominant paradigms of growth and development in which structural and cultural adjustments ‘serve as a justifying rhetoric for continuity in plunder’ of common resources (Mattei, p. 41).

The contributions fall into three general categories: those offering a critique of existing ‘increasingly dysfunctional’ market/state relations; those that ‘enlarge theoretical understandings of the commons as a way to change the world’; and those that ‘describe innovative working projects which demonstrate the feasibility’ of the commons.

What counts as the commons?

As acknowledged in many of the chapters, defining the commons in any consistent and convincing way can be deeply problematic. Like ‘community’ itself, it can be regarded to some degree as an ideological portmanteau which contains a variety of meanings. Nonetheless, there is a general commitment to confront such difficulties in an open way, and to be as clear as possible about what the commons might represent, what it might replace, and what it should not be confused with. Put most simply, the commons refers to what human beings share in nature and society that should be cherished for all now and for the future: ‘the term … provides the binding element between the natural and the social or cultural worlds’ (Weber p.11). Its profound challenge to the logic of competitive capitalist relations, therefore, is to ‘validate new schemes of human relations, production and governance … commonance’ (Bollier and Helfrich, p. xiv) that penetrate all levels of public and private life. This idea is explored in detail in many of the contributions.

The commons, then, claims to represent a philosophical stance, an intellectual framework, a moral and economic imperative, a set of organizing principles and commitments, a movement, and an emerging ‘global community of practice’ (O’Connell, 2012). It has also developed an increasingly shared discourse, which is designed to unsettle institutionalized norms and values and to reclaim or remake the language of co-operation, fairness and social justice. As the editorial points out, the language of capitalism is one that becomes ‘encoded into the epistemology of our language and internalized by people’. In community development, and elsewhere, we have become sensitized to the way in which progressive language can be appropriated to support individualistic market values. When empowerment can mean facilitated asset-stripping of local communities, and solidarity targets can be set by government (e.g. Scottish Government, 2007), then we must be wary about assuming proprietorial closure on the term ‘commons’ itself.

As Federici, in a particularly persuasive chapter, warns: ‘… capital is learning about the virtues of the common good’ (p. 46). She argues that, ‘since at least the 1990s, the language of the commons has been appropriated … by the World Bank and put at the service of privatization’. For this reason, it is important to think of the commons as a ‘quality of relations, a principle of co-operation and of responsibility to each other and to the earth, the forests, the seas, the animals’ (p. 50). This produces a different operational logic, which is explored in depth across the collection.

Deficiencies in the commons framework

To advance the commons as ‘a new paradigm’, it is necessary to locate it historically and to show the ways in which it has been colonized and compromised, as some of these pieces do. It may seem ironic that the meaning of ‘the commons’ to many people in the UK, for example, is that bear pit of parliamentary business, the House of Commons, in which adversarial rather than consensual politics is the order of the day. Reclaiming such foundational ideas is a lengthy and demanding process, as David Graeber shows in The Democracy Project, his recent account of the Occupy Movement, which for a time commanded considerable international interest. Drawing on Linebaugh, Federici contends that ‘commons have been the thread that has connected the history of the class struggle into our time’.

It is unfortunate, therefore, that the volume fails to address the relationship between organized labour and the commons, as highlighted in the introduction, because there is a distinctive contribution to be made here. As Harvey (2012) argues, decentralization and autonomy are also primary vehicles for reinforcing neoliberal class strategies of social reproduction and producing greater inequality. For example, in urban environments in particular, ‘the better the common qualities a social group creates, the more likely it is to be raided and appropriated by private profit-maximising interests’ leading inexorably to economic cleansing of whole areas. Gentrification and tourism are the clearest examples. The salience of class in general is an underdeveloped line of argument. If this authoritative collection is anything to go by, this may be a significant deficiency in the commons framework.

Without historical continuity – honouring the contribution of those ‘commoners’ who came before in various guises and places – there is a danger of falling into the contemporary trap of regarding ‘innovation’ as a way of separating us from our past. History in the past as well as in the making is as essential a part of our commons as is the present and the future – material, temporal and spiritual….”

New Research Suggests Collaborative Approaches Produce Better Plans


JPER: “In a previous blog post (see, http://goo.gl/pAjyWE), we discussed how many of the most influential articles in the Journal of Planning Education and Research (and in peer publications, like JAPA) over the last two decades have focused on communicative or collaborative planning. Proponents of these approaches, most notably Judith Innes, Patsy Healey, Larry Susskind, and John Forester, developed the idea that the collaborative and communicative structures that planners use impact the quality, legitimacy, and equity of planning outcomes. In practice, communicative theory has led to participatory initiatives, such as those observed in New Orleans (post-Katrina, http://goo.gl/A5J5wk), Chattanooga (to revitalize its downtown and riverfront, http://goo.gl/zlQfKB), and in many other smaller efforts to foment wider involvement in decision making. Collaboration has also impacted regional governance structures, leading to more consensus based forms of decision making, notably CALFED (SF Bay estuary governance, http://goo.gl/EcXx9Q) and transportation planning with Metropolitan Planning Organizations (MPOs)….
Most studies testing the implementation of collaborative planning have been case studies. Previous work by authors such as Innes and Booher, has provided valuable qualitative data about collaboration in planning, but few studies have attempted to empirically test the hypothesis that consensus building and participatory practices lead to better planning outcomes.
Robert Deyle (Florida State) and Ryan Weidenman (Atkins Global) build on previous case study research by surveying officials in involved in developing long-range transportation plans in 88 U.S. MPOs about the process and outcomes of those plans. The study tests the hypothesis that collaborative processes provide better outcomes and enhanced long-term relationships in situations where “many stakeholders with different needs” have “shared interests in common resources or challenges” and where “no actor can meet his/her interests without the cooperation of many others (Innes and Booher 2010, 7; Innes and Gruber 2005, 1985–2186). Current theory posits that consensus-based collaboration requires 1) the presence of all relevant interests, 2) mutual interdependence for goal achievement, and 3) honest and authentic dialog between participants (Innes and Booher 2010, 35–36, Deyle and Weidenmann, 2014).

Figure 2 Deyle and Weidenman (2014)
By surveying planning authorities, the authors found that most of the conditions (See Figure 2, above) posited in collaborative planning literature had statistically significant impacts on planning outcomes.These included perceptions of plan quality, participant satisfaction with the plan, as well as intangible outcomes that benefit both the participants and their ongoing collaboration efforts. However, having a planning process in which all or most decisions were made by consensus did not improve outcomes.  ….
Deyle, Robert E., and Ryan E. Wiedenman. “Collaborative Planning by Metropolitan Planning Organizations A Test of Causal Theory.” Journal of Planning Education and Research (2014): 0739456X14527621.
To access this article FREE until May 31 click the following links: Online, http://goo.gl/GU9inf, PDF, http://goo.gl/jehAf1.”

#BringBackOurGirls: Can Hashtag Activism Spur Social Change?


Nancy Ngo at TechChange: “In our modern times of media cycles fighting for our short attention spans, it is easy to ride the momentum of a highly visible campaign that can quickly fizzle out once another competing story emerges. Since the kidnappings of approximately 300 Nigerian girls by militant Islamist group Boko Haram last month, the international community has embraced the hashtag, “#BringBackOurGirls”, in a very vocal and visible social media campaign demanding action to rescue the Chibok girls. But one month since the mass kidnapping without the rescue of the girls, do we need to take a different approach? Will #BringBackOurGirls be just another campaign we forget about once the next celebrity scandal becomes breaking news?

#BringBackOurGirls goes global starting in Nigeria

Most of the #BringBackOurGirls campaign activity has been highly visible on Twitter, Facebook, and international media outlets. In this fascinating Twitter heat map created using the tool, CartoDB, featured in TIME Magazine, we can see a time-lapsed digital map of how the hashtag, “#BringBackOurGirls” spread globally, starting organically from within Nigeria in mid April.

The #BringBackOurGirls hashtag has been embraced widely by many public figures and has garnered wide support across the world. Michelle Obama, David Cameron, and Malala Yusafzai have posted images with the hashtag, along with celebrities such as Ellen Degeneres, Angelina Jolie, and Dwayne Johnson. To date, nearly 1 million people signed the Change.org petition. Countries including the USA, UK, China, Israel have pledged to join the rescue efforts, and other human rights campaigns have joined the #BringBackOurGirls Twitter momentum, as seen on this Hashtagify map.

Is #BringBackOurGirls repeating the mistakes of #KONY2012?

Kony_2012_Poster_3

A great example of a past campaign where this happened was with the KONY2012 campaign, which brought some albeit short-lived urgency to addressing the child soldiers recruited by Joseph Kony, leader of the Lord’s Resistance Army (LRA). Michael Poffenberger, who worked on that campaign, will join us a guest expert in TC110: Social Media for Social Change online course in June 2013 and compare it the current #BringBackOurGirls campaign. Many have drawn parallels to both campaigns and warned of the false optimism that hyped social media messages can bring when context is not fully considered and understood.

According to Lauren Wolfe of Foreign Policy magazine, “Understanding what has happened to the Nigerian girls and how to rescue them means beginning to face what has happened to hundreds of thousands, if not millions, of girls over years in global armed conflict.” To some critics, this hashtag trivializes the weaknesses of Nigerian democracy that have been exposed. Critics of using social media in advocacy campaigns have used the term “slacktivism” to describe the passive, minimal effort needed to participate in these movements. Others have cited such media waves being exploited for individual gain, as opposed to genuinely benefiting the girls. Florida State University Political Science professor, Will H. Moore, argues that this hashtag activism is not only hurting the larger cause of rescuing the kidnapped girls, but actually helping Boko Haram. Jumoke Balogun, Co-Founder of CompareAfrique, also highlights the limits of the #BringBackOurGirls hashtag impact.

Hashtag activism, alone, is not enough

With all this social media activity and international press, what actual progress has been made in rescuing the kidnapped girls? If the objective is raising awareness of the issue, yes, the hashtag has been successful. If the objective is to rescue the girls, we still have a long way to go, even if the hashtag campaign has been part of a multi-pronged approach to galvanize resources into action.

The bottom line: social media can be a powerful tool to bring visibility and awareness to a cause, but a hashtag alone is not enough to bring about social change. There are a myriad of resources that must be coordinated to effectively implement this rescue mission, which will only become more difficult as more time passes. However, prioritizing and shining a sustained light on the problem, instead getting distracted by competing media cycles on celebrities getting into petty fights, is the first step toward a solution…”

Rethinking Personal Data: A New Lens for Strengthening Trust


New report from the World Economic Forum: “As we look at the dynamic change shaping today’s data-driven world, one thing is becoming increasingly clear. We really do not know that much about it. Polarized along competing but fundamental principles, the global dialogue on personal data is inchoate and pulled in a variety of directions. It is complicated, conflated and often fueled by emotional reactions more than informed understandings.
The World Economic Forum’s global dialogue on personal data seeks to cut through this complexity. A multi-year initiative with global insights from the highest levels of leadership from industry, governments, civil society and academia, this work aims to articulate an ascendant vision of the value a balanced and human-centred personal data ecosystem can create.
Yet despite these aspirations, there is a crisis in trust. Concerns are voiced from a variety of viewpoints at a variety of scales. Industry, government and civil society are all uncertain on how to create a personal data ecosystem that is adaptive, reliable, trustworthy and fair.
The shared anxieties stem from the overwhelming challenge of transitioning into a hyperconnected world. The growth of data, the sophistication of ubiquitous computing and the borderless flow of data are all outstripping the ability to effectively govern on a global basis. We need the means to effectively uphold fundamental principles in ways fit for today’s world.
Yet despite the size and scope of the complexity, it cannot become a reason for inaction. The need for pragmatic and scalable approaches which strengthen transparency, accountability and the empowerment of individuals has become a global priority.
Tools are needed to answer fundamental questions: Who has the data? Where is the data? What is being done with it? All of these uncertainties need to be addressed for meaningful progress to occur.
Objectives need to be set. The benefits and harms for using personal data need be more precisely defined. The ambiguity surrounding privacy needs to be demystified and placed into a real-world context.
Individuals need to be meaningfully empowered. Better engagement over how data is used by third parties is one opportunity for strengthening trust. Supporting the ability for individuals to use personal data for their own purposes is another area for innovation and growth. But combined, the overall lack of engagement is undermining trust.
Collaboration is essential. The need for interdisciplinary collaboration between technologists, business leaders, social scientists, economists and policy-makers is vital. The complexities for delivering a sustainable and balanced personal data ecosystem require that these multifaceted perspectives are all taken into consideration.
With a new lens for using personal data, progress can occur.

Figure 1: A new lens for strengthening trust
 

Source: World Economic Forum