Fan Favorites


Erin Reilly at Strategy + Business: “…In theory, new technological advances such as big data and machine learning, combined with more direct access to audience sentiment, behaviors, and preferences via social media and over-the-top delivery channels, give the entertainment and media industry unprecedented insight into what the audience actually wants. But as a professional in the television industry put it, “We’re drowning in data and starving for insights.” Just as my data trail didn’t trace an accurate picture of my true interest in soccer, no data set can quantify all that consumers are as humans. At USC’s Annenberg Innovation Lab, our research has led us to an approach that blends data collection with a deep understanding of the social and cultural context in which the data is created. This can be a powerful practice for helping researchers understand the behavior of fans — fans of sports, brands, celebrities, and shows.

A Model for Understanding Fans

Marketers and creatives often see audiences and customers as passive assemblies of listeners or spectators. But we believe it’s more useful to view them as active participants. The best analogy may be fans. Broadly characterized, fans have a continued connection with the property they are passionate about. Some are willing to declare their affinity through engagement, some have an eagerness to learn more about their passion, and some want to connect with others who share their interests. Fans are emotionally linked to the object of their passion, and experience their passion through their own subjective lenses. We all start out as audience members. But sometimes, when the combination of factors aligns in just the right way, we become engaged as fans.

For businesses, the key to building this engagement and solidifying the relationship is understanding the different types of fan motivations in different contexts, and learning how to turn the data gathered about them into actionable insights. Even if Jane Smith and her best friend are fans of the same show, the same team, or the same brand, they’re likely passionate for different reasons. For example, some viewers may watch the ABC melodrama Scandal because they’re fashionistas and can’t wait to see the newest wardrobe of star Kerry Washington; others may do so because they’re obsessed with politics and want to see how the newly introduced Donald Trump–like character will behave. And those differences mean fans will respond in varied ways to different situations and content.
Though traditional demographics may give us basic information about who fans are and where they’re located, current methods of understanding and measuring engagement are missing the answers to two essential questions: (1) Why is a fan motivated? and (2) What triggers the fan’s behavior? Our Innovation Lab research group is developing a new model called Leveraging Engagement, which can be used as a framework when designing media strategy….(More)”

Why Didn’t E-Gov Live Up To Its Promise?


Excerpt from the report Delivering on Digital: The Innovators and Technologies that are Transforming Government” by William Eggers: “Digital is becoming the new normal. Digital technologies have quietly and quickly pervaded every facet of our daily lives, transforming how we eat, shop, work, play and think.

An aging population, millennials assuming managerial positions, budget shortfalls and ballooning entitlement spending all will significantly impact the way government delivers services in the coming decade, but no single factor will alter citizens’ experience of government more than the pure power of digital technologies.

Ultimately, digital transformation means reimagining virtually every facet of what government does, from headquarters to the field, from health and human services to transportation and defense.

By now, some of you readers with long memories can’t be blamed for feeling a sense of déjà vu.

After all, technology was supposed to transform government 15 years ago; an “era of electronic government” was poised to make government faster, smaller, digitized and increasingly transparent.

Many analysts (including yours truly, in a book called “Government 2.0”) predicted that by 2016, digital government would already long be a reality. In practice, the “e-gov revolution” has been an exceedingly slow-moving one. Sure, technology has improved some processes, and scores of public services have moved online, but the public sector has hardly been transformed.

What initial e-gov efforts managed was to construct pretty storefronts—in the form of websites—as the entrance to government systems stubbornly built for the industrial age. Few fundamental changes altered the structures, systems and processes of government behind those websites.

With such halfhearted implementation, the promise of cost savings from information technology failed to materialize, instead disappearing into the black hole of individual agency and division budgets. Government websites mirrored departments’ short-term orientation rather than citizens’ long-term needs. In short, government became wired—but not transformed.

So why did the reality of e-gov fail to live up to the promise?

For one thing, we weren’t yet living in a digitized economy—our homes, cars and workplaces were still mostly analog—and the technology wasn’t as far along as we thought; without the innovations of cloud computing and open-source software, for instance, the process of upgrading giant, decades-old legacy systems proved costly, time-consuming and incredibly complex.

And not surprisingly, most governments—and private firms, for that matter—lacked deep expertise in managing digital services. What we now call “agile development”—an iterative development model that allows for constant evolution through recurrent testing and evaluation—was not yet mainstreamed.

Finally, most governments explicitly decided to focus first on the Hollywood storefront and postpone the bigger and tougher issues of reengineering underlying processes and systems. When budgets nosedived—even before the recession—staying solvent and providing basic services took precedence over digital transformation.

The result: Agencies automated some processes but failed to transform them; services were put online, but rarely were they focused logically and intelligently around the citizen.

Given this history, it’s natural to be skeptical after years of hype about government’s amazing digital future. But conditions on the ground (and in the cloud) are finally in place for change, and citizens are not only ready for digital government—many are demanding it.

Digital-native millennials are now consumers of public services, and millions of them work in and around government; they won’t tolerate balky and poorly designed systems, and they’ll let the world know through social media. Gen Xers and baby boomers, too, have become far more savvy consumers of digital products and services….(More)”

Soon Your City Will Know Everything About You


Currently, the biggest users of these sensor arrays are in cities, where city governments use them to collect large amounts of policy-relevant data. In Los Angeles, the crowdsourced traffic and navigation app Waze collects data that helps residents navigate the city’s choked highway networks. In Chicago, an ambitious program makes public data available to startups eager to build apps for residents. The city’s 49th ward has been experimenting with participatory budgeting and online votingto take the pulse of the community on policy issues. Chicago has also been developing the “Array of Things,” a network of sensors that track, among other things, the urban conditions that affect bronchitis.

Edmonton uses the cloud to track the condition of playground equipment. And a growing number of countries have purpose-built smart cities, like South Korea’s high tech utopia city of Songdo, where pervasive sensor networks and ubiquitous computing generate immense amounts of civic data for public services.

The drive for smart cities isn’t restricted to the developed world. Rio de Janeiro coordinates the information flows of 30 different city agencies. In Beijing and Da Nang (Vietnam), mobile phone data is actively tracked in the name of real-time traffic management. Urban sensor networks, in other words, are also developing in countries with few legal protections governing the usage of data.

These services are promising and useful. But you don’t have to look far to see why the Internet of Things has serious privacy implications. Public data is used for “predictive policing” in at least 75 cities across the U.S., including New York City, where critics maintain that using social media or traffic data to help officers evaluate probable cause is a form of digital stop-and-frisk. In Los Angeles, the security firm Palantir scoops up publicly generated data on car movements, merges it with license plate information collected by the city’s traffic cameras, and sells analytics back to the city so that police officers can decide whether or not to search a car. In Chicago, concern is growing about discriminatory profiling because so much information is collected and managed by the police department — an agency with a poor reputation for handling data in consistent and sensitive ways. In 2015, video surveillance of the police shooting Laquan McDonald outside a Burger King was erased by a police employee who ironically did not know his activities were being digitally recorded by cameras inside the restaurant.

Since most national governments have bungled privacy policy, cities — which have a reputation for being better with administrative innovations — will need to fill this gap. A few countries, such as Canada and the U.K., have independent “privacy commissioners” who are responsible for advocating for the public when bureaucracies must decide how to use or give out data. It is pretty clear that cities need such advocates too.

What would Urban Privacy Commissioners do? They would teach the public — and other government staff — about how policy algorithms work. They would evaluate the political context in which city agencies make big data investments. They would help a city negotiate contracts that protect residents’ privacy while providing effective analysis to policy makers and ensuring that open data is consistently serving the public good….(more)”.

Big Crisis Data: Social Media in Disasters and Time-Critical Situations


Book by Carlos Castillo: “Social media is an invaluable source of time-critical information during a crisis. However, emergency response and humanitarian relief organizations that would like to use this information struggle with an avalanche of social media messages that exceeds human capacity to process. Emergency managers, decision makers, and affected communities can make sense of social media through a combination of machine computation and human compassion – expressed by thousands of digital volunteers who publish, process, and summarize potentially life-saving information. This book brings together computational methods from many disciplines: natural language processing, semantic technologies, data mining, machine learning, network analysis, human-computer interaction, and information visualization, focusing on methods that are commonly used for processing social media messages under time-critical constraints, and offering more than 500 references to in-depth information…(More)”

Is civic technology the killer app for democracy?


 at TechCrunch: “Smartphone apps have improved convenience for public transportation in many urban centers. In Washington, DC, riders can download apps to help them figure out where to go, when to show up and how long to wait for a bus or train. However, the problem with public transport in DC is not the lack of modern, helpful and timely information. The problem is that the Metro subway system is onfire. 

Critical infrastructure refers to the vital systems that connect us. Like the water catastrophe in Flint, Michigan and our crumbling roads, bridges and airports, the Metro system in DC is experiencing a systems failure. The Metro’s problems arise from typical public challenges like  poor management and deferred maintenance.

Upgrades of physical infrastructure are not easy and nimble like a software patch or an agile design process. They are slow, expensive and subject to deliberation and scrutiny. In other words, they are the fundamental substance of democratic decision-making: big decisions with long-term implications that require thoughtful strategy, significant investment, political leadership and public buy-in.

A killer app is an application you love so much you buy into a whole new way of doing things. Email and social media are good examples of killer apps. The killer app for Metro would have to get political leaders to look beyond their narrow, short-term interests and be willing to invest in modern public transportation for our national capital region.

The same is true for fixing our critical infrastructure throughout the nation. The killer apps for the systems on which we rely daily won’t be technical, they will be human. It will be Americans working together to a build a technology-enabled resilient democracy —one that is inclusive, responsive and successful in the Information Age.

In 2007, the I-35 bridge in Minneapolis collapsed into the Mississippi river. During his presidential bid, Senator John McCain used this event as an example of the failure of our leaders to make trade-offs for common national purpose. Case in point, an extravagantly expensive congressionally funded Alaskan “bridge to nowhere” that served just a handful of people on an island. But how many apps to nowhere are we building?.

In DC, commuters who can afford alternatives will leave Metro. They’ll walk, drive, ordera car service or locate a bikeshare. The people who suffer from the public service risk and imbalance of the current Metro system are those who have no choice.

So here’s the challenge: Modern technology needs to create an inclusive society. Our current technical approach too often means that we’re prioritizing progress or profit for the few over the many. This pattern defeats the purpose of both the technology revolution and American democracy. Government and infrastructure are supposed to serve everyone, but technology thus far has made it so that public failures affect some Americans more than others. …

For democracy to succeed in the Information Age, we’ll need some new rules of engagement with technology. The White House recently released its third report on data and its implications for society. The 2016 report pays special attention to the ethics of machine automation and algorithms. The authors stress the importance of ethical analytics and propose the principle of “equal opportunity by design.” It’s an excellent point of departure as we recalibrate old systems and build new bridges to a more resilient, inclusive and prosperous nation….(more)”

Twiplomacy Study 2016


Executive Summary: “Social media has become diplomacy’s significant other. It has gone from being an afterthought to being the very first thought of world leaders and governments across the globe, as audiences flock to their newsfeeds for the latest news. This recent worldwide embrace of online channels has brought with it a wave of openness and transparency that has never been experienced before. Social media provides a platform for unconditional communication, and has become a communicator’s most powerful tool. Twitter in particular, has even become a diplomatic ‘barometer, a tool used to analyze and forecast international relations.

There is a vast array of social networks for government communicators to choose from. While some governments and foreign ministries still ponder the pros and cons of any social media engagement, others have gone beyond Twitter, Facebook and Instagram to reach their target audiences, even embracing emerging platforms such as Snapchat, WhatsApp and Telegram where communications are under the radar and almost impossible to track.

Burson-Marsteller’s 2016 Twiplomacy study has been expanded to include other social media platforms such as Facebook, Instagram and YouTube, as well as more niche digital diplomacy platforms such as Snapchat, LinkedIn, Google+,Periscope and Vine.

There is a growing digital divide between governments that are active on social media with dedicated teams and those that see digital engagement as an afterthought and so devote few resources to it. There is still a small number of government leaders who refuse to embrace the new digital world and, for these few, their community managers struggle to bring their organizations into the digital century.

Over the past year, the most popular world leaders on social media have continued to increase their audiences, while new leaders have emerged in the Twittersphere. Argentina’s Mauricio Macri, Canada’s Justin Trudeau and U.S. President Barack Obama have all made a significant impact on Twitter and Facebook over the past year.

Obama’s social media communication has become even more personal through his @POTUS Twitter account and Facebook page, and the first “president of the social media age” will leave the White House in January 2017 with an incredible 137 million fans, followers and subscribers. Beyond merely Twitter and Facebook, world leaders such as the Argentinian President have also become active on new channels like Snapchat to reach a younger audience and potential future voters. Similarly, a number of governments, mainly in Latin America, have started to use Periscope, a cost-effective medium to live-stream their press conferences.

We have witnessed occasional public interactions between leaders, namely the friendly fighting talk between the Obamas, the Queen of England and Canada’s Justin Trudeau. Foreign ministries continue to expand their diplomatic and digital networks by following each other and creating coalitions on specific topics, in particular the fight against ISIS….

A number of world leaders, including the President of Colombia and Australia’s Julie Bishop, also use emojis to brighten up their tweets, creating what can be described as a new diplomatic sign language. The Foreign Ministry in Finland has even produced its own set of 49 emoticons depicting summer and winter in the Nordic country.

We asked a number of digital leaders of some of the best connected foreign ministries and governments to share their thoughts on their preferred social media channel and examples of their best campaigns on our blog. You will learn:

Here is our list of the #Twiplomacy Top Twenty Twitterati in 2016….(More)”

Civic Media: Technology, Design, Practice


Book edited by Eric Gordon and Paul Mihailidis: “Countless people around the world harness the affordances of digital media to enable democratic participation, coordinate disaster relief, campaign for policy change, and strengthen local advocacy groups. The world watched as activists used social media to organize protests during the Arab Spring, Occupy Wall Street, and Hong Kong’s Umbrella Revolution. Many governmental and community organizations changed their mission and function as they adopted new digital tools and practices. This book examines the use of “civic media”—the technologies, designs, and practices that support connection through common purpose in civic, political, and social life. Scholars from a range of disciplines and practitioners from a variety of organizations offer analyses and case studies that explore the theory and practice of civic media.
The contributors set out the conceptual context for the intersection of civic and media; examine the pressure to innovate and the sustainability of innovation; explore play as a template for resistance; look at civic education; discuss media-enabled activism in communities; and consider methods and funding for civic media research. The case studies that round out each section range from a “debt resistance” movement to government service delivery ratings to the “It Gets Better” campaign aimed at combating suicide among lesbian, gay, bisexual, transgender, and queer youth. The book offers a valuable interdisciplinary dialogue on the challenges and opportunities of the increasingly influential space of civic media….(More)”

Smart crowds in smart cities: real life, city scale deployments of a smartphone based participatory crowd management platform


Tobias FrankePaul Lukowicz and Ulf Blanke at the Journal of Internet Services and Applications: “Pedestrian crowds are an integral part of cities. Planning for crowds, monitoring crowds and managing crowds, are fundamental tasks in city management. As a consequence, crowd management is a sprawling R&D area (see related work) that includes theoretical models, simulation tools, as well as various support systems. There has also been significant interest in using computer vision techniques to monitor crowds. However, overall, the topic of crowd management has been given only little attention within the smart city domain. In this paper we report on a platform for smart, city-wide crowd management based on a participatory mobile phone sensing platform. Originally, the apps based on this platform have been conceived as a technology validation tool for crowd based sensing within a basic research project. However, the initial deployments at the Notte Bianca Festival1 in Malta and at the Lord Mayor’s Show in London2 generated so much interest within the civil protection community that it has gradually evolved into a full-blown participatory crowd management system and is now in the process of being commercialized through a startup company. Until today it has been deployed at 14 events in three European countries (UK, Netherlands, Switzerland) and used by well over 100,000 people….

Obtaining knowledge about the current size and density of a crowd is one of the central aspects of crowd monitoring . For the last decades, automatic crowd monitoring in urban areas has mainly been performed by means of image processing . One use case for such video-based applications can be found in, where a CCTV camera-based system is presented that automatically alerts the staff of subway stations when the waiting platform is congested. However, one of the downsides of video-based crowd monitoring is the fact that video cameras tend to be considered as privacy invading. Therefore,  presents a privacy preserving approach to video-based crowd monitoring where crowd sizes are estimated without people models or object tracking.

With respect to the mitigation of catastrophes induced by panicking crowds (e.g. during an evacuation), city planners and architects increasingly rely on tools simulating crowd behaviors in order to optimize infrastructures. Murakami et al. presents an agent based simulation for evacuation scenarios. Shendarkar et al. presents a work that is also based on BSI (believe, desire, intent) agents – those agents however are trained in a virtual reality environment thereby giving greater flexibility to the modeling. Kluepfel et al. on the other hand uses a cellular automaton model for the simulation of crowd movement and egress behavior.

With smartphones becoming everyday items, the concept of crowd sourcing information from users of mobile application has significantly gained traction. Roitman et al. presents a smart city system where the crowd can send eye witness reports thereby creating deeper insights for city officials. Szabo et al. takes this approach one step further and employs the sensors built into smartphones for gathering data for city services such as live transit information. Ghose et al. utilizes the same principle for gathering information on road conditions. Pan et al. uses a combination of crowd sourcing and social media analysis for identifying traffic anomalies….(More)”.

Reining in the Big Promise of Big Data: Transparency, Inequality, and New Regulatory Frontiers


Paper by Philipp Hacker and Bilyana Petkova: “The growing differentiation of services based on Big Data harbors the potential for both greater societal inequality and for greater equality. Anti-discrimination law and transparency alone, however, cannot do the job of curbing Big Data’s negative externalities while fostering its positive effects.

To rein in Big Data’s potential, we adapt regulatory strategies from behavioral economics, contracts and criminal law theory. Four instruments stand out: First, active choice may be mandated between data collecting services (paid by data) and data free services (paid by money). Our suggestion provides concrete estimates for the price range of a data free option, sheds new light on the monetization of data collecting services, and proposes an “inverse predatory pricing” instrument to limit excessive pricing of the data free option. Second, we propose using the doctrine of unconscionability to prevent contracts that unreasonably favor data collecting companies. Third, we suggest democratizing data collection by regular user surveys and data compliance officers partially elected by users. Finally, we trace back new Big Data personalization techniques to the old Hartian precept of treating like cases alike and different cases – differently. If it is true that a speeding ticket over $50 is less of a disutility for a millionaire than for a welfare recipient, the income and wealth-responsive fines powered by Big Data that we suggest offer a glimpse into the future of the mitigation of economic and legal inequality by personalized law. Throughout these different strategies, we show how salience of data collection can be coupled with attempts to prevent discrimination against and exploitation of users. Finally, we discuss all four proposals in the context of different test cases: social media, student education software and credit and cell phone markets.

Many more examples could and should be discussed. In the face of increasing unease about the asymmetry of power between Big Data collectors and dispersed users, about differential legal treatment, and about the unprecedented dimensions of economic inequality, this paper proposes a new regulatory framework and research agenda to put the powerful engine of Big Data to the benefit of both the individual and societies adhering to basic notions of equality and non-discrimination….(More)”

Virtual memory: the race to save the information age


Review by Richard Ovenden in the Financial Times of:
You Could Look It Up: The Reference Shelf from Ancient Babylon to Wikipedia, by Jack Lynch, Bloomsbury, RRP£25/$30, 464 pages

When We Are No More: How Digital Memory Is Shaping Our Future, by Abbey Smith Rumsey, Bloomsbury, RRP£18.99/$28, 240 pages

Ctrl + Z: The Right to Be Forgotten, by Meg Leta Jones, NYU Press, RRP£20.99/$29.95, 284 pages

“…For millions of people, technological devices have become essential tools in keeping memories alive — to the point where it can feel as though events without an impression in silicon have somehow not been fully experienced. In under three decades, the web has expanded to contain more than a billion sites. Every day about 300m digital photographs, more than 100 terabytes’ worth, are uploaded to Facebook. An estimated 204m emails are sent every minute and, with 5bn mobile devices in existence, the generation of new content looks set to continue its rapid growth.

Is the abundance of information in the age of Google and Facebook storing up problems for future generations? Richard Ovenden, who as Bodley’s Librarian is responsible for the research libraries of the University of Oxford, talks about the opportunites and concerns of the digitisation of memory with John Thornhill, the FT’s innovation editor

We celebrate this growth, and rightly. Today knowledge is created and consumed at a rate that would have been inconceivable a generation ago; instant access to the fruits of millennia of civilisation now seems like a natural state of affairs. Yet we overlook — at our peril — just how unstable and transient much of this information is. Amid the proliferation there is also constant decay: phenomena such as “bit rot” (the degradation of software programs over time), “data rot” (the deterioration of digital storage media) and “link rot” (web links pointing to online resources that have become permanently unavailable) can render information inaccessible. This affects everything from holiday photos and email correspondence to official records: to give just one example, a Harvard study published in 2013 found that 50 per cent of links in the US Supreme Court opinions website were broken.

Are we creating a problem that future generations will not be able to solve? Could the early decades of the 21st century even come to seem, in the words of the internet pioneer Vint Cerf, like a“digital Dark Age”? Whether or not such fears are realised, it is becoming increasingly clear that the migration of knowledge to formats permitting rapid and low-cost copying and dissemination, but in which the base information cannot survive without complex and expensive intervention, requires that we choose, more actively than ever before, what to remember and what to forget….(More)”