Article by Basma Albanna, Andreas Pawelke and Hodan Abdullahi: “In every community, some individuals or groups achieve significantly better outcomes than their peers, despite having similar challenges and resources. Finding these so-called positive deviants and working with them to diffuse their practices is referred to as the Positive Deviance approach. The Data-Powered Positive Deviance (DPPD) method follows the same logic as the Positive Deviance approach but leverages existing, non-traditional data sources, in conjunction with traditional data sources to identify and scale the solutions of positive deviants. The UNDP Somalia Accelerator Lab was part of the first cohort of teams that piloted the application of DPPD trying to tackle the rangeland health problem in the West Golis region. In this blog post we’re reflecting on the process we designed and tested to go from the identification and validation of successful practices to helping other communities adopt them.
Uncovering Rangeland Success
Three years ago we embarked on a journey to identify pastoral communities in Somaliland that demonstrated resilience in the face of adversity. Using a mix of traditional and non-traditional data sources, we wanted to explore and learn from communities that managed to have healthy rangelands despite the severe droughts of 2016 and 2017.
We engaged with government officials from various ministries, experts from the University of Hargeisa, international organizations like the FAO and members of agro-pastoral communities to learn more about rangeland health. We then selected the West Golis as our region of interest with a majority pastoral community and relative ease of access. Employing the Soil-Adjusted Vegetation Index (SAVI) and using geospatial and earth observation data allowed us to identify an initial group of potential positive deviants illustrated as green circles in Figure 1 below.

Following the identification of potential positive deviants, we engaged with 18 pastoral communities from the Togdheer, Awdal, and Maroodijeex regions to validate whether the positive deviants we found using earth observation data were indeed doing better than the other communities.
The primary objective of the fieldwork was to uncover the existing practices and strategies that could explain the outperformance of positively-deviant communities compared to other communities. The research team identified a range of strategies, including soil and water conservation techniques, locally-produced pesticides, and reseeding practices as summarized in Figure 2.

Data-Powered Positive Deviance is not just about identifying outperformers and their successful practices. The real value lies in the diffusion, adoption and adaptation of these practices by individuals, groups or communities facing similar challenges. For this to succeed, both the positive deviants and those learning about their practices must take ownership and drive the process. Merely presenting the uncommon but successful practices of positive deviants to others will not work. The secret to success is in empowering the community to take charge, overcome challenges, and leverage their own resources and capabilities to effect change…(More)”.