Chris Shattuck at Arc3Communications: “With more than 200 million active monthly users, Instagram reports that it shares more than 20 million photos every day with a combined average of 1.6 billion likes.
Instagram engagement is also more than 15 times that of Facebook with a user base that is predominately young, female and affluent, according to a recent report by L2, a think tank for digital innovation.
Therefore, it’s no wonder that 92 percent of prestige brands prominently incorporate Instagram into their social media strategies, according to the same report.
However, many local governments have been slow to adopt this rapidly maturing platform, even though many of their constituents are already actively using it.
So how can local governments utilize the power of Instagram to promote citizen engagement that is still organic and social?
Creating Instameets to promote local government events, parks, civic landmarks and institutional buildings may be part of that answer.
Once an Instagram meetup community is created for a city any user can suggest a “meet-up” where members get together at a set place, date and time to snap away at a landmark, festival, or other event of note – preferably with a unique hashtag so that photos can be easily shared.
For example, where other marketing efforts to brand the City of Atlanta failed, #weloveatl has become a popular, organic hashtag that crosses cultural and economic boundaries for photographers looking to share their favorite things about Atlanta and benefit the Atlanta Community Food Bank.
And in May, users were able to combine that energy with a worldwide Instameet campaign to photograph Streets Alive Atlanta, a major initiative by the Atlanta Bicycle Coalition.
This organic collaboration provides a unique example for local governments seeking to promote their cities and use Instameets….”
EU: GLOW (Global Legislative Openness Week)
GLOW is a celebration of open, participatory legislative processes around the world as well as an opportunity for diverse stakeholders to collaborate with one another and make progress toward adopting and implementing open-government commitments. The week is being led by the Legislative Openness Working Group of the Open Government Partnership, which is co-anchored by the National Democratic Institute and the Congress of Chile.
The campaign kicks off with the International Day of Democracy on September 15, and throughout the 10 days you are invited to share your ideas and experiences, kickstart new transparency tools and engage members of your community in dialogue. Learn more about the global open government movement at OGP, and stay tuned into GLOW events by following this site and #OpenParl2014.
Where will GLOW be happening?
GLOW will connect a range of legislative openness activities, organized independently by civil society organizations and parliaments around the world. You can follow the action on Twitter by using the hashtag #OpenParl2014. We hope the GLOW campaign will inspire you to design and organize your own event or activity during this week. If you’d like to share your event and collaborate with others during GLOW, please send us a note.
The week’s festivities will be anchored by two Working Group meetings of civil society and parliamentary members. Beginning on the International Day of Democracy, September 15, the Working Group will host a regional meeting on expanding civic engagement through parliamentary openness in Podgorica, Montenegro, hosted in partnership with the Parliament of Montenegro. The week will conclude with the Working Group’s annual meeting in Chile, on September 25 and 26, 2014, where members will discuss progress made in the year since the Working Group’s launch. This meeting coincides with the 11th Plenary Assembly of ParlAmericas, an independent network composed of the national legislatures of the 35 independent states of the Americas, which will also consider issues of legislative openness as part of its meeting….” (More)
Participatory Budgeting: Ten Actions to Engage Citizens via Social Media
New report by Victoria Gordon for the IBM Center for the Business of Government: “Participatory budgeting is an innovation in direct citizen participation in government decision-making that began 25 years ago in a town in Brazil. It has since spread to 1,000 other cities worldwide and is gaining interest in U.S. cities as well.
Dr. Gordon’s report offers an overview of the state of participatory budgeting, and the potential value of integrating the use of social media into the participatory process design. Her report details three case studies of U.S. communities that have undertaken participatory budgeting initiatives. While these cases are relatively small in scope, they provide insights into what potential users need to consider if they wanted to develop their own initiatives.
Based on her research and observations, Dr. Gordon recommends ten actions community leaders can take to create the right participatory budgeting infrastructure to increase citizen participation and assess its impact. A key element in her recommendations is to proactively incorporate social media strategies”
Data Mining Reveals How Social Coding Succeeds (And Fails)
Emerging Technology From the arXiv : “Collaborative software development can be hugely successful or fail spectacularly. An analysis of the metadata associated with these projects is teasing apart the difference….
The process of developing software has undergone huge transformation in the last decade or so. One of the key changes has been the evolution of social coding websites, such as GitHub and BitBucket.
These allow anyone to start a collaborative software project that other developers can contribute to on a voluntary basis. Millions of people have used these sites to build software, sometimes with extraordinary success.
Of course, some projects are more successful than others. And that raises an interesting question: what are the differences between successful and unsuccessful projects on these sites?
Today, we get an answer from Yuya Yoshikawa at the Nara Institute of Science and Technology in Japan and a couple of pals at the NTT Laboratories, also in Japan. These guys have analysed the characteristics of over 300,000 collaborative software projects on GitHub to tease apart the factors that contribute to success. Their results provide the first insights into social coding success from this kind of data mining.
A social coding project begins when a group of developers outline a project and begin work on it. These are the “internal developers” and have the power to update the software in a process known as a “commit”. The number of commits is a measure of the activity on the project.
External developers can follow the progress of the project by “starring” it, a form of bookmarking on GitHub. The number of stars is a measure of the project’s popularity. These external developers can also request changes, such as additional features and so on, in a process known as a pull request.
Yoshikawa and co begin by downloading the data associated with over 300,000 projects from the GitHub website. This includes the number of internal developers, the number of stars a project receives over time and the number of pull requests it gets.
The team then analyse the effectiveness of the project by calculating factors such as the number of commits per internal team member, the popularity of the project over time, the number of pull requests that are fulfilled and so on.
The results provide a fascinating insight into the nature of social coding. Yoshikawa and co say the number of internal developers on a project plays a significant role in its success. “Projects with larger numbers of internal members have higher activity, popularity and sociality,” they say….
Ref: arxiv.org/abs/1408.6012 : Collaboration on Social Media: Analyzing Successful Projects on Social Coding”
Roles, Trust, and Reputation in Social Media Knowledge Markets
New book edited by Bertino, Elisa, and Matei Sorin Adam: This title discusses the emerging trends in defining, measuring, and operationalizing reputation as a new and essential component of the knowledge that is generated and consumed online. The book also proposes a future research agenda related to these issues—with the ultimate goal of shaping the next generation of theoretical and analytic strategies needed for understanding how knowledge markets are influenced by social interactions and reputations built around functional roles.
Roles, Trust, and Reputation in Social Media Knowledge Markets exposes issues that have not been satisfactorily dealt with in the current literature. In a broader sense, the volume aims to change the way in which knowledge generation in social media spaces is understood and utilized. The tools, theories, and methodologies proposed here offer concrete avenues for developing the next generation of research strategies and applications that will help: tomorrow’s information consumers make smarter choices, developers to create new tools, and researchers to launch new research programs….
- Proposes new methods for understanding how opinion leaders and influential authors emerge on social media knowledge markets
- Advances new approaches to theory-based understanding of how social media reputations emerge and shape content and public opinion
- Highlights the most important understudied or promising areas of research regarding reputation and authorship on social media
- Reviews existing accomplishments in the field of reputation research on social media knowledge markets
- Features a multidisciplinary team of authors, covering several disciplines
- Includes both senior, established authors and emerging, innovative voices”
The Fourth Revolution: How the Infosphere is Reshaping Human Reality
New Book by Luciano Florini (Chapter 1 (pdf): “Considers the influence information and communication technologies (ICTs) are having on our world; Describes some of the latest developments in ICTs and their use in a range of fields; Argues that ICTs have become environmental forces that create and transform our realities; Explores the impact of ICTs in a range of areas, from education and scientific research to social interaction, and even war..
Who are we, and how do we relate to each other? Luciano Floridi, one of the leading figures in contemporary philosophy, argues that the explosive developments in Information and Communication Technologies (ICTs) is changing the answer to these fundamental human questions.
As the boundaries between life online and offline break down, and we become seamlessly connected to each other and surrounded by smart, responsive objects, we are all becoming integrated into an “infosphere”. Personas we adopt in social media, for example, feed into our ‘real’ lives so that we begin to live, as Floridi puts in, “onlife”. Following those led by Copernicus, Darwin, and Freud, this metaphysical shift represents nothing less than a fourth revolution.
“Onlife” defines more and more of our daily activity – the way we shop, work, learn, care for our health, entertain ourselves, conduct our relationships; the way we interact with the worlds of law, finance, and politics; even the way we conduct war. In every department of life, ICTs have become environmental forces which are creating and transforming our realities. How can we ensure that we shall reap their benefits? What are the implicit risks? Are our technologies going to enable and empower us, or constrain us? Floridi argues that we must expand our ecological and ethical approach to cover both natural and man-made realities, putting the ‘e’ in an environmentalism that can deal successfully with the new challenges posed by our digital technologies and information society.”
Big Data and Chicago's Traffic-cam Scandal
Holman Jenkins in the Wall Street Journal: “The danger is microscopic regulation that we invite via the democratic process.
Big data techniques are new in the world. It will take time to know how to feel about them and whether and how they should be legally corralled. For sheer inanity, though, there’s no beating a recent White House report quivering about the alleged menace of “digital redlining,” or the use of big-data marketing tactics in ways that supposedly disadvantage minority groups.
This alarm rests on an extravagant misunderstanding. Redlining was a crude method banks used to avoid losses in bad neighborhoods even at the cost of missing some profitable transactions—exactly the inefficiency big data is meant to improve upon. Failing to lure an eligible customer into a sale, after all, is hardly the goal of any business.
The real danger of the new technologies lies elsewhere, which the White House slightly touches upon in some of its fretting about police surveillance. The danger is microscopic regulation of our daily activities that we will invite on ourselves through the democratic process.
Soon it may be impossible to leave our homes without our movements being tracked by traffic and security cameras able to read license plates, identify faces and pull up data about any individual, from social media postings to credit reports.
Private businesses are just starting to use these techniques to monitor shoppers in front of shelves of goodies. Towns and cities have already embraced such techniques as revenue grabs, encouraged by private contractors peddling automated traffic cameras.
Witness a festering Chicago scandal. This month came federal indictments of a former city bureaucrat, an outside consultant, and the former CEO of Redflex Traffic Systems, the company that operated the city’s traffic cameras until last year….”
Follow the money: A study of cashtags on Twitter
Paper by Martin Hentschel and Omar Alonso at FirstMonday: “The popularity of Twitter goes beyond trending topics, world events, memes, and popular hashtags. Recently a new way of sharing financial information is taking place in social media under the name of cashtags, stock ticker symbols that are prefixed with a dollar sign. In this paper we present an exploratory analysis of cashtags on Twitter. Specifically, we investigate how widespread cashtags are, what stock symbols are tweeted more often, and which users tweet about cashtags in general. We analyze relationships among cashtags and study hashtags in the context of cashtags. Finally, we compare tweet performance to stock market performance. We conclude that cashtags, in particular in combination with other cashtags or hashtags, can be very useful for analyzing financial information and provide new insights into stocks and companies.”
The Rise of Virtual Advocacy Groups
at Connectivity: “Ever since the launch of MoveOn in 1998, I have been evaluating the advantages and disadvantages of virtual advocacy groups compared to traditional, brick-and-mortar advocacy groups.
I hypothesized that organizing and working mostly online would allow advocates to escape a conundrum that ensnare those that rent pricey office space. As I have observed over the years, many brick-and-mortar groups dilute the effectiveness of their email programs for advocacy by inserting fundraising appeals into their email stream. As they emerged in the wake of MoveOn, virtual advocacy groups offered a new model of nimble organizations that could focus less on fundraising and more on advocacy.
Marketing guru Seth Godin describes this process as flipping the funnel. Like a funnel, he says traditional organizations ask supporters for self-sustaining money as broadly as they can, but mobilize a very small percent of them to do so. For this trickle of funds, they end up alienating many in the process. Much of the money raised, meanwhile, simply goes towards giving its supporters a megaphone to advocate for the organizations’ causes.
Today, most of an advocacy organization’s supporters already have their own megaphone: social media. So instead of alienating so many supporters with fundraising appeals to buy them a megaphone, Godin says advocacy groups should instead ask supporters to use the megaphones they already have on their behalf. Thus, the funnel is flipped into a megaphone and supporters don’t have to become alienated by excessive fundraising appeals.
This concept is central to any effective social media campaign. And with no rent to pay, virtual organizations should be best positioned to take advantage of the strategy.
In practice, virtual advocacy groups pioneered back in the ‘90s by MoveOn have proven to be more efficient purveyors of their members’ messages. And at the organizations I spoke to for this article, shifting work online has created workplaces that live up to their founders’ values, too.
I reached out to Nita Chaudhary and Kat Barr, the co-executive director and chief of staff of UltraViolet, an advocacy group formed to fight sexism and expand women’s rights in the U.S. I spoke to MomsRising executive director Kristin Row-Finkbeiner, whose group takes on critical issues facing women, mothers and families. I also consulted Joan Blades, co-founder of both MoveOn and MomsRising who currently works for a new start-up called Great Work Cultures, which promotes a variety of new workplace organizational models that are more respectful of employee work-life balances. Both Chaudhary and Barr previously worked at MoveOn.
MoveOn, MomsRising and UltraViolet are not merely virtual advocacy groups, but are three of the most successful advocacy groups in the U.S. with many millions of supporters among them….”
Behavior Analysis in Social Media
Paper by Reza Zafarani and Huan Liu in IEEE Intelligent Systems (Volume 29, Issue 4, 2014): “With the rise of social media, information sharing has been democratized. As a result, users are given opportunities to exhibit different behaviors such as sharing, posting, liking, commenting, and befriending conveniently and on a daily basis. By analyzing behaviors observed on social media, we can categorize these behaviors into individual and collective behavior. Individual behavior is exhibited by a single user, whereas collective behavior is observed when a group of users behave together. For instance, users using the same hashtag on Twitter or migrating to another social media site are examples of collective behavior. User activities on social media generate behavioral data, which is massive, expansive, and indicative of user preferences, interests, opinions, and relationships. This behavioral data provides a new lens through which we can observe and analyze individual and collective behaviors of users.”