Gamification: A Short History


Ty McCormick in Foreign Policy: “If you’re checking in on Foursquare or ramping up the “strength” of your LinkedIn profile, you’ve just been gamified — whether or not you know it. “Gamification,” today’s hottest business buzzword, is gaining traction everywhere from corporate boardrooms to jihadi chat forums, and its proponents say it can revolutionize just about anything, from education to cancer treatment to ending poverty. While the global market for gamification is expected to explode from $242 million in 2012 to $2.8 billion in 2016, according to market analysis firm M2 Research, there is a growing chorus of critics who think it’s little more than a marketing gimmick. So is the application of game mechanics to everyday life more than just a passing fad? You decide.
1910
Kellogg’s cereals offers its first “premium,” the Funny Jungleland Moving-Pictures book, free with every two boxes. Two years later, Cracker Jack starts putting prizes, from stickers to baseball cards, in its boxes of caramel-coated corn snacks. “A prize in every box” is an instant hit; over the next 100 years, Cracker Jack gives away more than 23 billion in-package treasures. By the 1950s, the concept of gamification is yet to be born, but its primary building block — fun — is motivating billions of consumers around the world.
1959
Duke University sociologist Donald F. Roy publishes “Banana Time,” an ethnographic study of garment workers in Chicago. Roy chronicles how workers use “fun” and “fooling” on the factory room floor — including a daily ritual game in which workers steal a banana — to stave off the “beast of monotony.” The notion that fun can enhance job satisfaction and productivity inspires reams of research on games in the workplace….”

Knight News Challenge on Open Gov


Press Release: “Knight Foundation today named eight projects as winners of the Knight News Challenge on Open Gov, awarding the recipients more than $3.2 million for their ideas.
The projects will provide new tools and approaches to improve the way people and governments interact. They tackle a range of issues from making it easier to open a local business to creating a simulator that helps citizens visualize the impact of public policies on communities….
Each of the winning projects offers a solution to a real-world need. They include:
Civic Insight: Providing up-to-date information on vacant properties so that communities can find ways to make tangible improvements to local spaces;
OpenCounter: Making it easier for residents to register and create new businesses by building open source software that governments can use to simplify the process;
Open Gov for the Rest of Us: Providing residents in low-income neighborhoods in Chicago with the tools to access and demand better data around issues important to them, like housing and education;
Outline.com: Launching a public policy simulator that helps people visualize the impact that public policies like health care reform and school budget changes might have on local economies and communities;
Oyez Project: Making state and appellate court documents freely available and useful to journalists, scholars and the public, by providing straightforward summaries of decisions, free audio recordings and more;
Procur.io: Making government contract bidding more transparent by simplifying the way smaller companies bid on government work;
GitMachines: Supporting government innovation by creating tools and servers that meet government regulations, so that developers can easily build and adopt new technology;
Plan in a Box: Making it easier to discover information about local planning projects, by creating a tool that governments and contractors can use to easily create websites with updates that also allow public input into the process.

Now in its sixth year, the Knight News Challenge accelerates media innovation by funding breakthrough ideas in news and information. Winners receive a share of $5 million in funding and support from Knight’s network of influential peers and advisors to help advance their ideas. Past News Challenge winners have created a lasting impact. They include: DocumentCloud, which analyzes and annotates public documents – turning them into data; Tools for OpenStreetMap, which makes it easier to contribute to the editable map of the world; and Safecast, which helps people measure air quality and became the leading provider of pollution data following the 2011 earthquake and tsunami in Japan.
For more, visit newschallenge.org and follow #newschallenge on Twitter.

Visualizing 3 Billion Tweets


9080460045_cb6c84283e_bEric Gundersen from Mapbox: “This is a look at 3 billion tweets – every geotagged tweet since September 2011, mapped, showing facets of Twitter’s ecosystem and userbase in incredible new detail, revealing demographic, cultural, and social patterns down to city level detail, across the entire world. We were brought in by the data team at Gnip, who have awesome APIs and raw access to the Twitter firehose, and together Tom and data artist Eric Fischer used our open source tools to visualize the data and build interfaces that let you explore the stories of space, language, and access to technology.
This is big data, and there’s a significant level of geographic overlap between tweets, so Eric wrote an open-source tool that de-duplicated 2.7 billion overlapping datapoints, leaving 280 million unique locations…”
 

Social Media Boosted Organ Donor Registrations 2000%


The Social Graf (Media Post Blog): “One of the common criticisms of social media activism is that it people’s interest in causes is transient and superficial, lasting the few moments it takes to click “Like” before moving on and forgetting about it entirely. And it may be true that the period of active engagement is fleeting — but that can still produce significant results, as demonstrated by a social media campaign to sign up new organ donors beginning in May 2012.
The organ donor initiative, described in an article in the American Journal of Transplantation, encouraged Facebook users to publicize their own organ donor status on their timelines, and share links that made it easy to change their organ donor status, which in turn encouraged even more people to register, and so on. According to the authors, the Facebook push produced a rather mind-boggling 21-fold increase in organ donor registrations on the first day of the campaign, with 13,012 people signing up to become organ donors, compared to the usual daily average of 616.
The example of the social media organ donor registration drive is both encouraging and cautionary. On the positive side, it showed that (for certain causes, at least) the combination of peer examples and ease of engagement can prompt large numbers of people to make a significant commitment.
Less encouraging (but not surprising) is the fact that after the initial period of “viral” success, fueled in part by the novelty of the timeline feature showing organ donor status, the organ donor registration rates apparently fell back to “just” twice the normal rate several weeks later.”
 

Data-Smart City Solutions


Press Release: “Today the Ash Center for Democratic Governance and Innovation at Harvard Kennedy School announced the launch of Data-Smart City Solutions, a new initiative aimed at using big data and analytics to transform the way local government operates. Bringing together leading industry, academic, and government officials, the initiative will offer city leaders a national depository of cases and best practice examples where cities and private partners use analytics to solve city problems. Data-Smart City Solutions is funded by Bloomberg Philanthropies and the John D. and Catherine T. MacArthur Foundation.

Data-Smart City Solutions highlights best practices, curates resources, and supports cities embarking on new data projects. The initiative’s website contains feature-length articles on how data drives innovation in different policy areas, profile pieces on municipal leaders at the forefront of implementing data analytics in their cities, and resources for interested officials to begin data projects in their own communities.
Recent articles include an assessment of Boston’s Adopt-a-Hydrant program as a potential harbinger of future city work promoting civic engagement and infrastructure maintenance, and a feature on how predictive technology is transforming police work. The site also spotlights municipal use of data such as San Francisco’s efforts to integrate data from different social service departments to better identify and serve at-risk youth. In addition to visiting the initiative’s website, Data-Smart City Solutions’ work is chronicled in their newsletter as well as on their Twitter page.”

Mozilla Science Lab


Mark Surman in Mozilla Blog: “We’re excited to announce the launch of the Mozilla Science Lab, a new initiative that will help researchers around the world use the open web to shape science’s future.
Scientists created the web — but the open web still hasn’t transformed scientific practice to the same extent we’ve seen in other areas like media, education and business. For all of the incredible discoveries of the last century, science is still largely rooted in the “analog” age. Credit systems in science are still largely based around “papers,” for example, and as a result researchers are often discouraged from sharing, learning, reusing, and adopting the type of open and collaborative learning that the web makes possible.
The Science Lab will foster dialog between the open web community and researchers to tackle this challenge. Together they’ll share ideas, tools, and best practices for using next-generation web solutions to solve real problems in science, and explore ways to make research more agile and collaborative….
With support from the Alfred P. Sloan Foundation, Mozilla Science Lab will start by convening a broad conversation about open web approaches and skills training, working with existing tool developers and supporting a global community of researchers.
Get involved
Stay tuned for more about how you can join the conversation. In the mean time, you can:

Why Governments Use Broadcast TV and Dissidents Use Twitter


Philip Howard in The Atlantic: “Everyone in Turkey can tell a story about how they turned on the TV hoping for news about current events, but found game shows, beauty pageants, and nature documentaries. Even Erdogan’s devotees know that the state-run news programs are grindingly uncritical. The pall of media control even has an impact on foreign broadcasters like CNN, which aired a penguin documentary within Turkey while its international broadcasters covered the clashes. Even when the country’s newspapers and broadcasters began reporting on the crisis, they spun the story as being violent and local to Istanbul. Another friend, who attended the protests on Saturday, said “you see misinformation on Twitter. But social media has played a corrective role to faults in the other available media.” On the days he joined in, he was part of peaceful demonstrations, and he found the Twitter streams telling stories about how the protests were country-wide and mostly nonviolent.
These days, Turks find themselves caught in the crossfire between highly politicized media organizations, so it is not surprising that when people want news they trust their own networks. The country has a dedicated community of startups designing apps, building games and generating content for the country’s rapidly growing population of internet and mobile phone users. Half of the country’s 75 million people are under 30. Half of Turkish citizens are online, and they are Facebook’s seventh largest national audience. Government ministers and strategists do have Twitter accounts, but they still tend to treat social media as a broadcast tool, a way of pushing their perspectives out to followers. Erdogan has a twitter account with more than 2.5 million followers, but recently opined that “This thing called social media is a curse on societies”….
This isn’t just happening in Turkey: In moments of political and military crisis, people want to control their media and connect with family and friends. And ruling elites respond by investing in broadcast media and censoring and surveilling digital networks. So the battles between political elites who use broadcast media and the activists who use digital media are raging in other parts of the world, as well.”

ResearchGate Tackles Social Networking for Scientists


Screen-Shot-2013-06-04-at-11.19.01-AM-610x398Meredith Salisbury from Techonomy: “Social networking for scientists has been tried before, but not until recently have we seen investors placing big bets in this area. Earlier this year, the academic networking site Mendeley was acquired by scientific publisher Elsevier for somewhere in the ballpark of $70 million. And today brings a new data point: Berlin-based ResearchGate, a site designed to facilitate collaborations and data sharing among scientists around the world, has raised $35 million in a series C round from investors including Bill Gates….While social networking has upended how business happens in other industries, the centuries-old traditions of the scientific field have largely blocked this kind of change. Sure, scientists sign up for Facebook and LinkedIn like anybody else. But use a social networking tool to facilitate research, find partners, and share data that hasn’t yet been published? That’s been a tough sell in the hyper-competitive, highly specialized scientific community….But ResearchGate’s Madisch believes he is making inroads—and that his latest round of funding, along with its big-name investors, is proof of that. The site boasts 2.8 million users, and features a number of tools and capabilities designed to lure scientists. Madisch knows that scientists are unlikely to share data that could be included in a valuable peer-reviewed publication, so instead he encourages users to share data from failed experiments that will never be submitted for publication anyway. There’s a lot less possessiveness around that data, and Madisch contends that failures are just as important as successes in helping people understand what works under certain circumstances.Another widget calculates a scientist’s reputation score based on interactions within ResearchGate; this number offers an alternative way to look at any scientist’s impact within the field beyond the current gold standard, which simply associates a person’s value with the reputation of the journals he or she gets published in.
What’s most important to Madisch, though, is the site’s ability to connect scientists around the world and allow better research to happen faster. He cites the example of a young child who died from an unknown cause in Nigeria; a local doctor sent samples to a scientist in Italy he found on ResearchGate, and together they identified a new pathogen responsible for the child’s death. Further analysis was conducted by a Dutch researcher, also found through the networking site.
For Madisch, this anecdote embodies the ResearchGate mentality: The more you collaborate, the more successful you’ll be.”

PCORI seeks the wisdom of crowds


Modern Healthcare: “The Patient-Centered Outcomes Research Institute is trying to live up to the first two words in its name. A team of researchers from the University of Michigan at Ann Arbor has been tapped by PCORI to scale up their prototype of a Web-based crowd-sourcing platform called WellSpringboard, which is designed to enable patients to propose ideas and pledge funds for clinical research.
Washington-based PCORI, an independent not-for-profit group established by the healthcare reform law, recently awarded the Michigan researchers $40,000, the top prize from its PCORI Challenge, a competition seeking novel approaches to connecting researchers with interested patients….
The platform works like this: A person has an idea for a research project and records a video explaining what that idea is. WellSpringboard posts the video on its site, sets a goal for funding and then spreads the word about the project using social media outlets like Facebook and Twitter. Once the funding target is reached, the project is opened up to researchers, who post their profiles to the site and whose applications are reviewed by a board of scientists and members of the public.”

Big Data Is Not Our Master. Humans create technology. Humans can control it.


Chris Hughes in New Republic: “We’ve known for a long time that big companies can stalk our every digital move and customize our every Web interaction. Our movements are tracked by credit cards, Gmail, and tollbooths, and we haven’t seemed to care all that much.
That is, until this week’s news of government eavesdropping, with the help of these very same big companies—Verizon, Facebook, and Google, among others. For the first time, America is waking up to the realities of what all this information—known in the business as “big data”—enables governments and corporations to do….
We are suddenly wondering, Can the rise of enormous data systems that enable this surveillance be stopped or controlled? Is it possible to turn back the clock?
Technologists see the rise of big data as the inevitable march of history, impossible to prevent or alter. Viktor Mayer-Schönberger and Kenneth Cukier’s recent book Big Data is emblematic of this argument: They say that we must cope with the consequences of these changes, but they never really consider the role we play in creating and supporting these technologies themselves….
But these well-meaning technological advocates have forgotten that as a society, we determine our own future and set our own standards, norms, and policy. Talking about technological advancements as if they are pre-ordained science erases the role of human autonomy and decision-making in inventing our own future. Big data is not a Leviathan that must be coped with, but a technological trend that we have made possible and support through social and political policy.”