The New Digital Age: Reshaping the Future of People, Nations and Business by Eric Schmidt and Jared Cohen, Knopf, 2013
Scientific American: “Schmidt, executive chairman of Google, and Cohen, director of Google Ideas and a foreign policy wonk who has advised Hillary Clinton, deliver their vision of the future in this ambitious, fascinating account. For gadget geeks, the book is filled with tantalizing examples of futuristic goods and services: robotic plumbers; automated haircuts; computers that read body language; and 3-D holographs of weddings projected into the living rooms of relatives who couldn’t attend. Not surprisingly, the authors are bullish on how connectivity—access to the Internet that will soon be nearly universal—will transform education, terrorism, journalism, government, privacy and war. The result, they argue, though not perfect, will be “more egalitarian, more transparent and more interesting than we can even imagine.”
Seeing is believing
Christopher Caldwell in the Financial Times , reviewing the new book of film academic Stephen Apkon called The Age of the Image , argues that “The written word is becoming the language of a scholarly establishment”:
“Until recently, it was the essence of statesmanship, scholarship and justice to purge strong emotion from our deliberations. Images today, though, are so plentiful and sharp that they dominate our thought processes. Although Mr Apkon relishes the immediacy of YouTube, he fears that political advertisers will soon be able to craft stories around “hidden mental hungers”, easily manipulating voters.
Citizens tend to think about voting in one of two ways. First, you base your vote on your identity. You are a farmer, so you choose the candidate best disposed towards farmers. The second theory is that you vote on arguments, independent of identity. You believe a sales tax should replace income tax, so you vote for the candidate who shares that opinion. But today’s image-based communication has little to do with identity or arguments. It has to do with the lowest-common-denominator traits that mark you as a human animal.”