Guide by Nesta: “Now more than ever, there is a need to help people live well in their homes and communities. The coronavirus pandemic has highlighted the importance of diversifying sources of help beyond the hospital, and of drawing on support from friends, neighbours, local organisations and charities to ensure people can live healthy lives. We must think more flexibly about what ‘help’ means, and how the right help can make a huge difference.
While medical care is fundamental to saving lives, people need more than a ‘fix’ to live well every day. If we are to support people to reach their goals, we must move away from ʻexpertsʼ holding the knowledge and power, and instead draw on people’s own knowledge, relationships, strengths and purpose to determine solutions that work best for them.
We believe there is an opportunity to ‘reimagine help’ by applying insights from the field of behaviour change research to a wide range of organisations and places – community facilities, local charities and businesses, employment and housing support, as well as health and care services, all of which play a role in supporting people to reach their goals in a way that feels right for them….
Nesta, Macmillan Cancer Support, the British Heart Foundation and the UCL Centre for Behaviour Change have worked together to develop a universal model of ‘Good Help’ underpinned by behavioural evidence, which can be understood and accessed by everyone. We analysed and simplified decades of behaviour change research and practice, and worked with a group of 30 practitioners and people with lived experience to iterate and cross-check the behavioural evidence against real life experiences. Dartington Service Design Lab helped to structure and format the evidence in a way that makes it easy for everyone to understand.
Collectively, we have produced a guide which outlines eight characteristics of Good Help, which aims to support practitioners, system leaders (such as service managers, charity directors or commissioners) and any person working in a direct ‘helping’ organisation to:
- Understand the behaviour change evidence that underpins Good Help
- Develop new ideas or adapt offers of Good Help, which can be tested out in their own organisations or local communities….(More)”.