David Brooks in the New York Times: “We’re entering the age of what’s been called “libertarian paternalism.” Government doesn’t tell you what to do, but it gently biases the context so that you find it easier to do things you think are in your own self-interest. Government could design forms where the default option is to donate organs or save more for retirement. Individuals would have to actively opt out to avoid doing these things. Government could tell air-conditioner makers to build in a little red light to announce when the filter needs changing. That would make homes more... (More >)
Big ideas can be bad ideas – even in the age of the thinktank
Mark Mazower, who teaches history at Columbia University, in the Guardian: “First there was Francis Fukuyama’s The End of History. More recently, we had Malcolm Gladwell’s The Tipping Point and Cass Sunstein’s Nudge: for years, it seems, big ideas have been heading our way across the Atlantic. It is hard to think of many similarly catchy slogans that have gone the other way of late – Tony Giddens’ notion of “the third way” may be one. Some people think that is a problem. They are worried that Britain has been failing to produce big ideas that policymakers can use.... (More >)
UK: The nudge unit – has it worked so far?
The Guardian: “Since 2010 David Cameron’s pet project has been tasked with finding ways to improve society’s behaviour – and now the ‘nudge unit’ is going into business by itself. But have its initiatives really worked?…. The idea behind the unit is simpler than you might believe. People don’t always act in their own interests – by filing their taxes late, for instance, overeating, or not paying fines until the bailiffs call. As a result, they don’t just harm themselves, they cost the state a lot of money. By looking closely at how they make their choices and then... (More >)
Cognitive Overhead
/ˈkɑgnɪtɪv ˈoʊvərˌhɛd/ “How many logical connections or jumps your brain has to make in order to understand or contextualize the thing you’re looking at.” In an earlier post, we reviewed Cass Sunstein’s latest book on the need for government to simplify processes so as to be more effective and participatory. David Lieb, co-founder and CEO of Bump, recently expanded upon this call for simplicity in a blog post at TechCrunch, arguing that anyone trying to engage with the public “should first and foremost minimize the Cognitive Overhead of their products, even though it often comes at the cost of... (More >)