The Guardian: “Since 2010 David Cameron’s pet project has been tasked with finding ways to improve society’s behaviour – and now the ‘nudge unit’ is going into business by itself. But have its initiatives really worked?….
The idea behind the unit is simpler than you might believe. People don’t always act in their own interests – by filing their taxes late, for instance, overeating, or not paying fines until the bailiffs call. As a result, they don’t just harm themselves, they cost the state a lot of money. By looking closely at how they make their choices and then testing small changes in the way the choices are presented, the unit tries to nudge people into leading better lives, and save the rest of us a fortune. It is politics done like science, effectively – with Ben Goldacre’s approval – and, in many cases, it appears to work….”
See also: Jobseekers’ psychometric test ‘is a failure’ (US institute that devised questionnaire tells ‘nudge’ unit to stop using it as it failed to be scientifically validated)