New book edited by Matt Ratto and Megan Boler :”Today, DIY–do-it-yourself–describes more than self-taught carpentry. Social media enables DIY citizens to organize and protest in new ways (as in Egypt’s “Twitter revolution” of 2011) and to repurpose corporate content (or create new user-generated content) in order to offer political counternarratives. This book examines the usefulness and limits of DIY citizenship, exploring the diverse forms of political participation and “critical making” that have emerged in recent years. The authors and artists in this collection describe DIY citizens whose activities range from activist fan blogging and video production to knitting and the creation of community gardens.
Contributors examine DIY activism, describing new modes of civic engagement that include Harry Potter fan activism and the activities of the Yes Men. They consider DIY making in learning, culture, hacking, and the arts, including do-it-yourself media production and collaborative documentary making. They discuss DIY and design and how citizens can unlock the black box of technological infrastructures to engage and innovate open and participatory critical making. And they explore DIY and media, describing activists’ efforts to remake and reimagine media and the public sphere. As these chapters make clear, DIY is characterized by its emphasis on “doing” and making rather than passive consumption. DIY citizens assume active roles as interventionists, makers, hackers, modders, and tinkerers, in pursuit of new forms of engaged and participatory democracy.”
New Programming Language Removes Human Error from Privacy Equation
MIT Technology Review: “Anytime you hear about Facebook inadvertently making your location public, or revealing who is stalking your profile, it’s likely because a programmer added code that inadvertently led to a bug.
But what if there was a system in place that could substantially reduce such privacy breaches and effectively remove human error from the equation?
One MIT PhD thinks she has the answer, and its name is Jeeves.
This past month, Jean Yang released an open-source Python version of “Jeeves,” a programming language with built-in privacy features that free programmers from having to provide on-the-go ad-hoc maintenance of privacy settings.
Given that somewhere between 10 and 20 percent of all code is related to privacy policy, Yang thinks that Jeeves will be an attractive option for social app developers who are looking to be more efficient in their use of programmer resources – as well as those who are hoping to assuage users’ privacy concerns about if and how they use your data.
For more information about Jeeves visit the project site.
For more information on Yang visit her CSAIL page.”
AskThem.io – Questions-and-Answers with Every Elected Official
Press Release: “AskThem.io, launching Feb. 10th, is a free & open-source website for questions-and-answers with public figures. AskThem is like a version of the White House’s “We The People” petition platform, where over 8 million people have taken action to support questions for a public response – but for the first time, for every elected official nationwide…AskThem.io has official government data for over 142,000 U.S. elected officials at every level of government: federal, state, county, and municipal. Also, AskThem allows anyone to ask a question to any verified Twitter account, for online dialogue with public figures.
Here’s how AskThem works for online public dialogue:
- For the first time in an open-source website, visitors enter their street address to see all their elected officials, from federal down to the city levels, or search for a verified Twitter account.
- Individuals & organizations submit a question to their elected officials – for example, asking a city council member about a proposed ban on plastic bags.
- People then sign on to the questions and petitions they support, voting them up on AskThem and sharing them over social media, as with online petitions.
- When a question passes a certain threshold of signatures, AskThem delivers it to the recipient over email & social media and encourages a public response – creating a continual, structured dialogue with elected officials at every level of government.
AskThem also incorporates open government data, such as city council agendas and key vote information, to inform good questions of people in power. Open government advocate, Chicago, IL Clerk Susana Mendoza, joined AskThem because she believes that “technology should bring residents and the Office of the Chicago City Clerk closer together.”
Elected officials who sign up with AskThem agree to respond to the most popular questions from their constituents (about two per month). Interested elected officials can sign up now to become verified, free & open to everyone.
Issue-based organizations can use question & petition info from AskThem to surface political issues in their area that people care about, stay continuously engaged with government, and promote public accountability. Participating groups on AskThem include the internet freedom non-profit Fight For the Future, the social media crowd-speaking platform Thunderclap.it, the Roosevelt Institute National Student Network, and more.”
Citizen Engagement: 3 Cities And Their Civic Tech Tools
Melissa Jun Rowley at the Toolbox: “Though democratic governments are of the people, by the people, and for the people, it often seems that our only input is electing officials who pass laws on our behalf. After all, I don’t know many people who attend town hall meetings these days. But the evolution of technology has given citizens a new way to participate. Governments are using technology to include as many voices from their communities as possible in civic decisions and activities. Here are three examples.
Raleigh, NC
Raleigh North Carolina’s open government initiative is a great example of passive citizen engagement. By following an open source strategy, Open Raleigh has made city data available to the public. Citizens then use the data in a myriad of ways, from simply visualizing daily crime in their city, to creating an app that lets users navigate and interactively utilize the city’s greenway system.
Fort Smith, AR
Using MindMixer, Fort Smith Arkansas has created an online forum for residents to discuss the city’s comprehensive plan, effectively putting the community’s future in the hands of the community itself. Citizens are invited to share their own ideas, vote on ideas submitted by others, and engage with city officials that are “listening” to the conversation on the site.
Seattle, WA
Being a tech town, it’s no surprise that Seattle is using social media as a citizen engagement tool. The Seattle Police Department (SPD) uses a variety of social media tools to reach the public. In 2012, the department launched a first-of-its kind hyper-local twitter initiative. A police scanner for the twitter generation, Tweets by Beat provides twitter feeds of police dispatches in each of Seattle’s 51 police beats so that residents can find out what is happening right on their block.
In addition to Twitter and Facebook, SPD created a Tumblr to, in their own words, “show you your police department doing police-y things in your city.” In a nutshell, the department’s Tumblr serves as an extension of their other social media outlets. “
"Natural Cities" Emerge from Social Media Location Data
Emerging Technology From the arXiv: “Nobody agrees on how to define a city. But the emergence of “natural cities” from social media data sets may change that, say computational geographers…
A city is a large, permanent human settlement. But try and define it more carefully and you’ll soon run into trouble. A settlement that qualifies as a city in Sweden may not qualify in China, for example. And the reasons why one settlement is classified as a town while another as a city can sometimes seem almost arbitrary.
City planners know this problem well. They tend to define cities by administrative, legal or even historical boundaries that have little logic to them. Indeed, the same city can sometimes be defined in various different ways.
That causes all kinds of problems from counting the total population to working out who pays for the upkeep of the place. Which definition do you use?
Now help may be at hand thanks to the work of Bin Jiang and Yufan Miao at the University of Gävle in Sweden. These guys have found a way to use people’s location recorded by social media to define the boundaries of so-called natural cities which have a close resemblance to real cities in the US.
Jiang and Miao began with a dataset from the Brightkite social network, which was active between 2008 and 2010. The site encouraged users to log in with their location details so that they could see other users nearby. So the dataset consists of almost 3 million locations in the US and the dates on which they were logged.
To start off, Jiang and Miao simply placed a dot on a map at the location of each login. They then connected these dots to their neighbours to form triangles that end up covering the entire mainland US.
Next, they calculated the size of each triangle on the map and plotted this size distribution, which turns out to follow a power law. So there are lots of tiny triangles but only a few large ones.
Finally, the calculated the average size of the triangles and then coloured in all those that were smaller than average. The coloured areas are “natural cities”, say Jiang and Miao.
It’s easy to imagine that resulting map of triangles is of little value. But to the evident surprise of ther esearchers, it produces a pretty good approximation of the cities in the US. “We know little about why the procedure works so well but the resulting patterns suggest that the natural cities effectively capture the evolution of real cities,” they say.
That’s handy because it suddenly gives city planners a way to study and compare cities on a level playing field. It allows them to see how cities evolve and change over time too. And it gives them a way to analyse how cities in different parts of the world differ.
Of course, Jiang and Miao will want to find out why this approach reveals city structures in this way. That’s still something of a puzzle but the answer itself may provide an important insight into the nature of cities (or at least into the nature of this dataset).
A few days ago, this blog wrote about how a new science of cities is emerging from the analysis of big data. This is another example and expect to see more.
Ref: http://arxiv.org/abs/1401.6756 : The Evolution of Natural Cities from the Perspective of Location-Based Social Media”
Big Data’s Dangerous New Era of Discrimination
Michael Schrage in HBR blog: “Congratulations. You bought into Big Data and it’s paying off Big Time. You slice, dice, parse and process every screen-stroke, clickstream, Like, tweet and touch point that matters to your enterprise. You now know exactly who your best — and worst — customers, clients, employees and partners are. Knowledge is power. But what kind of power does all that knowledge buy?
Big Data creates Big Dilemmas. Greater knowledge of customers creates new potential and power to discriminate. Big Data — and its associated analytics — dramatically increase both the dimensionality and degrees of freedom for detailed discrimination. So where, in your corporate culture and strategy, does value-added personalization and segmentation end and harmful discrimination begin?
Let’s say, for example, that your segmentation data tells you the following:
Your most profitable customers by far are single women between the ages of 34 and 55 closely followed by “happily married” women with at least one child. Divorced women are slightly more profitable than “never marrieds.” Gay males — single and in relationships — are also disproportionately profitable. The “sweet spot” is urban and 28 to 50. These segments collectively account for roughly two-thirds of your profitability. (Unexpected factoid: Your most profitable customers are overwhelmingly Amazon Prime subscriber. What might that mean?)
Going more granular, as Big Data does, offers even sharper ethno-geographic insight into customer behavior and influence:
- Single Asian, Hispanic, and African-American women with urban post codes are most likely to complain about product and service quality to the company. Asian and Hispanic complainers happy with resolution/refund tend to be in the top quintile of profitability. African-American women do not.
- Suburban Caucasian mothers are most likely to use social media to share their complaints, followed closely by Asian and Hispanic mothers. But if resolved early, they’ll promote the firm’s responsiveness online.
- Gay urban males receiving special discounts and promotions are the most effective at driving traffic to your sites.
My point here is that these data are explicit, compelling and undeniable. But how should sophisticated marketers and merchandisers use them?
Campaigns, promotions and loyalty programs targeting women and gay males seem obvious. But should Asian, Hispanic and white females enjoy preferential treatment over African-American women when resolving complaints? After all, they tend to be both more profitable and measurably more willing to effectively use social media. Does it make more marketing sense encouraging African-American female customers to become more social media savvy? Or are resources better invested in getting more from one’s best customers? Similarly, how much effort and ingenuity flow should go into making more gay male customers better social media evangelists? What kinds of offers and promotions could go viral on their networks?…
Of course, the difference between price discrimination and discrimination positively correlated with gender, ethnicity, geography, class, personality and/or technological fluency is vanishingly small. Indeed, the entire epistemological underpinning of Big Data for business is that it cost-effectively makes informed segmentation and personalization possible…..
But the main source of concern won’t be privacy, per se — it will be whether and how companies and organizations like your own use Big Data analytics to justify their segmentation/personalization/discrimination strategies. The more effective Big Data analytics are in profitably segmenting and serving customers, the more likely those algorithms will be audited by regulators or litigators.
Tomorrow’s Big Data challenge isn’t technical; it’s whether managements have algorithms and analytics that are both fairly transparent and transparently fair. Big Data champions and practitioners had better be discriminating about how discriminating they want to be.”
The Age of ‘Infopolitics’
Colin Koopman in the New York Times: “We are in the midst of a flood of alarming revelations about information sweeps conducted by government agencies and private corporations concerning the activities and habits of ordinary Americans. After the initial alarm that accompanies every leak and news report, many of us retreat to the status quo, quieting ourselves with the thought that these new surveillance strategies are not all that sinister, especially if, as we like to say, we have nothing to hide.
One reason for our complacency is that we lack the intellectual framework to grasp the new kinds of political injustices characteristic of today’s information society. Everyone understands what is wrong with a government’s depriving its citizens of freedom of assembly or liberty of conscience. Everyone (or most everyone) understands the injustice of government-sanctioned racial profiling or policies that produce economic inequality along color lines. But though nearly all of us have a vague sense that something is wrong with the new regimes of data surveillance, it is difficult for us to specify exactly what is happening and why it raises serious concern, let alone what we might do about it.
Our confusion is a sign that we need a new way of thinking about our informational milieu. What we need is a concept of infopolitics that would help us understand the increasingly dense ties between politics and information. Infopolitics encompasses not only traditional state surveillance and data surveillance, but also “data analytics” (the techniques that enable marketers at companies like Target to detect, for instance, if you are pregnant), digital rights movements (promoted by organizations like the Electronic Frontier Foundation), online-only crypto-currencies (like Bitcoin or Litecoin), algorithmic finance (like automated micro-trading) and digital property disputes (from peer-to-peer file sharing to property claims in the virtual world of Second Life). These are only the tip of an enormous iceberg that is drifting we know not where.
Surveying this iceberg is crucial because atop it sits a new kind of person: the informational person. Politically and culturally, we are increasingly defined through an array of information architectures: highly designed environments of data, like our social media profiles, into which we often have to squeeze ourselves. The same is true of identity documents like your passport and individualizing dossiers like your college transcripts. Such architectures capture, code, sort, fasten and analyze a dizzying number of details about us. Our minds are represented by psychological evaluations, education records, credit scores. Our bodies are characterized via medical dossiers, fitness and nutrition tracking regimens, airport security apparatuses. We have become what the privacy theorist Daniel Solove calls “digital persons.” As such we are subject to infopolitics (or what the philosopher Grégoire Chamayou calls “datapower,” the political theorist Davide Panagia “datapolitik” and the pioneering thinker Donna Haraway “informatics of domination”).
Today’s informational person is the culmination of developments stretching back to the late 19th century. It was in those decades that a number of early technologies of informational identity were first assembled. Fingerprinting was implemented in colonial India, then imported to Britain, then exported worldwide. Anthropometry — the measurement of persons to produce identifying records — was developed in France in order to identify recidivists. The registration of births, which has since become profoundly important for initiating identification claims, became standardized in many countries, with Massachusetts pioneering the way in the United States before a census initiative in 1900 led to national standardization. In the same era, bureaucrats visiting rural districts complained that they could not identify individuals whose names changed from context to context, which led to initiatives to universalize standard names. Once fingerprints, biometrics, birth certificates and standardized names were operational, it became possible to implement an international passport system, a social security number and all other manner of paperwork that tells us who someone is. When all that paper ultimately went digital, the reams of data about us became radically more assessable and subject to manipulation, which has made us even more informational.
We like to think of ourselves as somehow apart from all this information. We are real — the information is merely about us. But what is it that is real? What would be left of you if someone took away all your numbers, cards, accounts, dossiers and other informational prostheses? Information is not just about you — it also constitutes who you are….”
The Moneyball Effect: How smart data is transforming criminal justice, healthcare, music, and even government spending
TED: “When Anne Milgram became the Attorney General of New Jersey in 2007, she was stunned to find out just how little data was available on who was being arrested, who was being charged, who was serving time in jails and prisons, and who was being released. It turns out that most big criminal justice agencies like my own didn’t track the things that matter,” she says in today’s talk, filmed at TED@BCG. “We didn’t share data, or use analytics, to make better decisions and reduce crime.”
Milgram’s idea for how to change this: “I wanted to moneyball criminal justice.”
Moneyball, of course, is the name of a 2011 movie starring Brad Pitt and the book it’s based on, written by Michael Lewis in 2003. The term refers to a practice adopted by the Oakland A’s general manager Billy Beane in 2002 — the organization began basing decisions not on star power or scout instinct, but on statistical analysis of measurable factors like on-base and slugging percentages. This worked exceptionally well. On a tiny budget, the Oakland A’s made it to the playoffs in 2002 and 2003, and — since then — nine other major league teams have hired sabermetric analysts to crunch these types of numbers.
Milgram is working hard to bring smart statistics to criminal justice. To hear the results she’s seen so far, watch this talk. And below, take a look at a few surprising sectors that are getting the moneyball treatment as well.
Moneyballing music. Last year, Forbes magazine profiled the firm Next Big Sound, a company using statistical analysis to predict how musicians will perform in the market. The idea is that — rather than relying on the instincts of A&R reps — past performance on Pandora, Spotify, Facebook, etc can be used to predict future potential. The article reads, “For example, the company has found that musicians who gain 20,000 to 50,000 Facebook fans in one month are four times more likely to eventually reach 1 million. With data like that, Next Big Sound promises to predict album sales within 20% accuracy for 85% of artists, giving labels a clearer idea of return on investment.”
Moneyballing human resources. In November, The Atlantic took a look at the practice of “people analytics” and how it’s affecting employers. (Billy Beane had something to do with this idea — in 2012, he gave a presentation at the TLNT Transform Conference called “The Moneyball Approach to Talent Management.”) The article describes how Bloomberg reportedly logs its employees’ keystrokes and the casino, Harrah’s, tracks employee smiles. It also describes where this trend could be going — for example, how a video game called Wasabi Waiter could be used by employers to judge potential employees’ ability to take action, solve problems and follow through on projects. The article looks at the ways these types of practices are disconcerting, but also how they could level an inherently unequal playing field. After all, the article points out that gender, race, age and even height biases have been demonstrated again and again in our current hiring landscape.
Moneyballing healthcare. Many have wondered: what about a moneyball approach to medicine? (See this call out via Common Health, this piece in Wharton Magazine or this op-ed on The Huffington Post from the President of the New York State Health Foundation.) In his TED Talk, “What doctors can learn from each other,” Stefan Larsson proposed an idea that feels like something of an answer to this question. In the talk, Larsson gives a taste of what can happen when doctors and hospitals measure their outcomes and share this data with each other: they are able to see which techniques are proving the most effective for patients and make adjustments. (Watch the talk for a simple way surgeons can make hip surgery more effective.) He imagines a continuous learning process for doctors — that could transform the healthcare industry to give better outcomes while also reducing cost.
Moneyballing government. This summer, John Bridgeland (the director of the White House Domestic Policy Council under President George W. Bush) and Peter Orszag (the director of the Office of Management and Budget in Barack Obama’s first term) teamed up to pen a provocative piece for The Atlantic called, “Can government play moneyball?” In it, the two write, “Based on our rough calculations, less than $1 out of every $100 of government spending is backed by even the most basic evidence that the money is being spent wisely.” The two explain how, for example, there are 339 federally-funded programs for at-risk youth, the grand majority of which haven’t been evaluated for effectiveness. And while many of these programs might show great results, some that have been evaluated show troubling results. (For example, Scared Straight has been shown to increase criminal behavior.) Yet, some of these ineffective programs continue because a powerful politician champions them. While Bridgeland and Orszag show why Washington is so averse to making data-based appropriation decisions, the two also see the ship beginning to turn around. They applaud the Obama administration for a 2014 budget with an “unprecendented focus on evidence and results.” The pair also gave a nod to the nonprofit Results for America, which advocates that for every $99 spent on a program, $1 be spent on evaluating it. The pair even suggest a “Moneyball Index” to encourage politicians not to support programs that don’t show results.
In any industry, figuring out what to measure, how to measure it and how to apply the information gleaned from those measurements is a challenge. Which of the applications of statistical analysis has you the most excited? And which has you the most terrified?”
Innovation in the Government Industry
Michael B. Fishbein in Huffington Post: “Government may be susceptible to the same forces that are currently changing many major industries. Software is eating government, too. Therefore government must use customer development to better serve customers else it risks becoming the next Blockbuster, Borders, or what the large publishing and financial services companies are at risk of becoming…
Government is currently one size fits all. In a free market, there is unblunding and multiple offerings for different segments of a market. For example there’s Natural Light, Budweiser, and Guinness. Competition forces companies to serve customers because if customers don’t like one offering they will simply choose a different one. If you don’t like your laundromat, restaurant, or job, you can simply go somewhere else. In contrast, switching governments is really hard.
Why Now
Government has been able to go a very long time without significant innovation. However now is the time for government to begin adapting because the forces changing nearly every industry may do the same to government. I will reiterate a few themes that Fred Wilson cited in a talk at LeWeb while talking about several different industries and add some more thoughts.
1. Organization: Technology driven networks replacing bureaucratic hierarchies
Bureaucratic hierarchies involve chains of command with lower levels of management making more detailed decisions and reporting back to higher levels of management. These systems often entail long communication lags, high costs, and principal/agent problems.
Technology driven networks are providing more efficient systems for organization and communication. For example, Amazon has changed the publishing industry by enabling anyone to publish content and enabling customers to decide what they want. Twitter has created a network around communication and news, enabling anyone who people want to hear to be heard.
2. Competition: Unbundling of product and service offerings
Technology advancements have made it cheaper and easier than ever before to produce a product and bring it to market. One result is that it’s become easier for an entrepreneur to provide one offering of a larger offering as a standalone offering. It provides customers with the option to buy what they want without having to pay more for stuff they don’t want. In addition, the offerings can be improved because producers are completely focused on that specific offering. For example, we used to buy one newspaper and get world, local, sports, etc. Now it’s all from different sources.
Bundling exists because it was more efficient than attempting to contract in the market for every tiny service. However some of the technology driven networks (as described above) are helping markets become more efficient and giving customers more customizable buying options. For example, you can buy a half hour of education, or borrow money from a peer.
We’re starting to see some of the governments offerings begin to be unbundled. For example, Uber and Hyperloop are providing transportation. A neighborhood in Oakland crowdfunded private security.
3. Finance: Lower payment transaction fees and crowdfunding
Innovation in payments, including Bitcoin, has made it cheaper and easier than ever to transfer money. It’s as easy as sending an email, clicking a hyperlink, or scanning a QR code. In addition, Bitcoin is not controlled by any regulators or intermediaries like the government, credit card companies, or even PayPal.
Crowdfunding enables the collective efforts of individuals to connect and pool their money to back initiatives, make purchases, or fund new projects. A school in Houston crowdfunded some exercise equipment instead of using government funding.
4. Communication: We are all connected and graphed
Mobile devices have become nearly as powerful as desktops or laptops. There are many things we can do with our phone that we can’t do on our desktop/laptop. For example, smartphones have sensors, are location aware, can be carried with us at all times, and are cheaper than desktops or laptops. These factors have lead to mass adoption of mobile devices across the world, including in countries with high poverty where people could not previously afford a desktop or laptop. Mobile is making innovative offerings like Uber and mobile payments possible.
Platforms like Facebook and Twitter provide everyone with access to millions of people. In addition, companies like Klout and Quora are measuring our reputation and social graph improving our ability to transact with each other. For example, when market participants trust one another (through the vehicle of a reputation system) many transactions that wouldn’t otherwise happen can now happen.This illustrated in the rise in popularity of collaborative consumption platforms and peer to peer marketplaces.
Serving Customers
The current government duopoly inhibits us from selecting the government that we want as well as from receiving the best possible service because of lack of incentive. However the technologies described above are making it possible to get services previously provided by the government through more efficient and effective means. They’re enabling a more free market for government services….
If government were to take the customer development route, it could try things like unbundling (see above) so that people could opt for the specific solutions they desire. Given the US government’s current balance sheet, it may actually need to start relying on other providers.
It could also rely more on “economic feedback” to inform its actions. Currently economic feedback is given through voting. Most people vote once every two or four years and then hope they get what they “paid” for. Can you imagine paying for a college without knowing which one you would be going to, know what they would be providing, or being able to request a refund or switch colleges? With more economic incentive, services would need to improve. For example, if there was a free market for roads, people would pay for and use the roads that were most safe.”
Google Hangouts vs Twitter Q&As: how the US and Europe are hacking traditional diplomacy
Wired (UK): “We’re not yet sure if diplomacy is going digital or just the conversations we’re having,” Moira Whelan, Deputy Assistant Secretary for Digital Strategy, US Department of State, admitted on stage at TedxStockholm. “Sometimes you just have to dive in, and we’re going to, but we’re not really sure where we’re going.”
The US has been at the forefront of digital diplomacy for many years now. President Obama was the first leader to sign up to Twitter, and has amassed the greatest number of followers among his peers at nearly 41 million. The account is, however, mainly run by his staff. It’s understandable, but demonstrates that there still remains a diplomatic disconnect in a country Whelan says knows it’s “ready, leading the conversation and on cutting edge”.
In Europe Swedish Minister for Foreign Affairs Carl Bildt, on the other hand, carries out regular Q&As on the social network and is regarded as one of the most conversational leaders on Twitter and the best connected, according to annual survey Twiplomacy. Our own William Hague is chasing Bildt with close to 200,000 followers, and is the world’s second most connected Foreign Minister, while David Cameron is active on a daily basis with more than 570,000 followers. London was in fact the first place to host a “Diplohack”, an event where ambassadors are brought together with developers and others to hack traditional diplomacy, and Whelan travelled to Sweden to take place in the third European event, the Stockholm Initiative for Digital Diplomacy held 16-17 January in conjunction with TedxStockholm.
Nevertheless, Whelan, who has worked for the state for a decade, says the US is in the game and ready to try new things. Case in point being its digital diplomacy reaction to the crisis in Syria last year.
“In August 2013 we witnessed tragic events in Syria, and obviously the President of the United States and his security team jumped into action,” said Whelan. “We needed to bear witness and… very clearly saw the need for one thing — a Google+ Hangout.” With her tongue-in-cheek comment, Whelan was pointing out social media’s incredibly relevant role in communicating to the public what’s going on when crises hit, and in answering concerns and questions through it.
“We saw speeches and very disturbing images coming at us,” continued Whelan. “We heard leaders making impassioned speeches, and we ourselves had conversations about what we were seeing and how we needed to engage and inform; to give people the chance to engage and ask questions of us.
“We thought, clearly let’s have a Google+ Hangout. Three people joined us and Secretary John Kerry — Nicholas Kirstof of the New York Times, executive editor of Syria Deeply, Lara Setrakian and Andrew Beiter, a teacher affiliated with the Holocaust Memorial Museum who specialises in how we talk about these topics with our children.”
In the run up to the Hangout, news of the event trickled out and soon Google was calling, asking if it could advertise the session at the bottom of other Hangouts, then on YouTube ads. “Suddenly 15,000 people were watching the Secretary live — that’s by far largest number we’d seen. We felt we’d tapped into something, we knew we’d hit success at what was a challenging time. We were engaging the public and could join with them to communicate a set of questions. People want to ask questions and get very direct answers, and we know it’s a success. We’ve talked to Google about how we can replicate that. We want to transform what we’re doing to make that the norm.”
Secretary of State John Kerry is, Whelan told Wired.co.uk later, “game for anything” when it comes to social media — and having the department leader enthused at the prospect of taking digital diplomacy forward is obviously key to its success.
“He wanted us to get on Instagram and the unselfie meme during the Philippines crisis was his idea — an assistant had seen it and he held a paper in front of him with the URL to donate funds to Typhoon Haiyan victims,” Whelan told Wired.co.uk at the Stockholm diplohack. “President Obama came in with a mandate that social media would be present and pronounced in all our departments.”
“[As] government changes and is more influenced away from old paper models and newspapers, suspenders and bow ties, and more into young innovators wanting to come in and change things,” Whelan continued, “I think it will change the way we work and help us get smarter.”