Index: The Networked Public

Curated on Posted on by Shruti Sannon

The Living Library Index – inspired by the Harper’s Index – provides important statistics and highlights global trends in governance innovation. This installment focuses on the networked public and was originally published in 2014.

Global Overview

  • The proportion of global population who use the Internet in 2013: 38.8%, up 3 percentage points from 2012
  • Increase in average global broadband speeds from 2012 to 2013: 17%
  • Percent of internet users surveyed globally that access the internet at least once a day in 2012: 96
  • Hours spent online in 2012 each month across the globe: 35 billion
  • Country with the highest online population, as a percent of total population in 2012: United Kingdom (85%)
  • Country with the lowest online population, as a percent of total population in 2012: India (8%)
  • Trend with the highest growth rate in 2012: Location-based services (27%)
  • Years to reach 50 million users: telephone (75), radio (38), TV (13), internet (4)

Growth Rates in 2014

  • Rate at which the total number of Internet users is growing: less than 10% a year
  • Worldwide annual smartphone growth: 20%
  • Tablet growth: 52%
  • Mobile phone growth: 81%
  • Percentage of all mobile users who are now smartphone users: 30%
  • Amount of all web usage in 2013 accounted for by mobile: 14%
  • Amount of all web usage in 2014 accounted for by mobile: 25%
  • Percentage of money spent on mobile used for app purchases: 68%
  • Growth of BitCoin wallet between 2013 and 2014: 8 times increase
  • Number of listings on AirBnB in 2014: 550k, 83% growth year on year
  • How many buyers are on Alibaba in 2014: 231MM buyers, 44% growth year on year

Social Media

  • Number of Whatsapp messages on average sent per day: 50 billion
  • Number sent per day on Snapchat: 1.2 billion
  • How many restaurants are registered on GrubHub in 2014: 29,000
  • Amount the sale of digital songs fell in 2013: 6%
  • How much song streaming grew in 2013: 32%
  • Number of photos uploaded and shared every day on Flickr, Snapchat, Instagram, Facebook and Whatsapp combined in 2014: 1.8 billion
  • How many online adults in the U.S. use a social networking site of some kind: 73%
  • Those who use multiple social networking sites: 42%
  • Dominant social networking platform: Facebook, with 71% of online adults
  • Number of Facebook users in 2004, its founding year: 1 million
  • Number of monthly active users on Facebook in September 2013: 1.19 billion, an 18% increase year-over-year
  • How many Facebook users log in to the site daily: 63%
  • Instagram users who log into the service daily: 57%
  • Twitter users who are daily visitors: 46%
  • Number of photos uploaded to Facebook every minute: over 243,000, up 16% from 2012
  • How much of the global internet population is actively using Twitter every month: 21%
  • Number of tweets per minute: 350,000, up 250% from 2012
  • Fastest growing demographic on Twitter: 55-64 year age bracket, up 79% from 2012
  • Fastest growing demographic on Facebook: 45-54 year age bracket, up 46% from 2012
  • How many LinkedIn accounts are created every minute: 120, up 20% from 2012
  • The number of Google searches in 2013: 3.5 million, up 75% from 2012
  • Percent of internet users surveyed globally that use social media in 2012: 90
  • Percent of internet users surveyed globally that use social media daily: 60
  • Time spent social networking, the most popular online activity: 22%, followed by searches (21%), reading content (20%), and emails/communication (19%)
  • The average age at which a child acquires an online presence through their parents in 10 mostly Western countries: six months
  • Number of children in those countries who have a digital footprint by age 2: 81%
  • How many new American marriages between 2005-2012 began by meeting online, according to a nationally representative study: more than one-third 
  • How many of the world’s 505 leaders are on Twitter: 3/4
  • Combined Twitter followers: of 505 world leaders: 106 million
  • Combined Twitter followers of Justin Bieber, Katy Perry, and Lady Gaga: 122 million
  • How many times all Wikipedias are viewed per month: nearly 22 billion times
  • How many hits per second: more than 8,000 
  • English Wikipedia’s share of total page views: 47%
  • Number of articles in the English Wikipedia in December 2013: over 4,395,320 
  • Platform that reaches more U.S. adults between ages 18-34 than any cable network: YouTube
  • Number of unique users who visit YouTube each month: more than 1 billion
  • How many hours of video are watched on YouTube each month: over 6 billion, 50% more than 2012
  • Proportion of YouTube traffic that comes from outside the U.S.: 80%
  • Most common activity online, based on an analysis of over 10 million web users: social media
  • People on Twitter who recommend products in their tweets: 53%
  • People who trust online recommendations from people they know: 90%

Mobile and the Internet of Things

  • Number of global smartphone users in 2013: 1.5 billion
  • Number of global mobile phone users in 2013: over 5 billion
  • Percent of U.S. adults that have a cell phone in 2013: 91
  • Number of which are a smartphone: almost two thirds
  • Mobile Facebook users in March 2013: 751 million, 54% increase since 2012
  • Growth rate of global mobile traffic as a percentage of global internet traffic as of May 2013: 15%, up from .9% in 2009
  • How many smartphone owners ages 18–44 “keep their phone with them for all but two hours of their waking day”: 79%
  • Those who reach for their smartphone immediately upon waking up: 62%
  • Those who couldn’t recall a time their phone wasn’t within reach or in the same room: 1 in 4
  • Facebook users who access the service via a mobile device: 73.44%
  • Those who are “mobile only”: 189 million
  • Amount of YouTube’s global watch time that is on mobile devices: almost 40%
  • Number of objects connected globally in the “internet of things” in 2012: 8.7 billion
  • Number of connected objects so far in 2013: over 10 billion
  • Years from tablet introduction for tables to surpass desktop PC and notebook shipments: less than 3 (over 55 million global units shipped in 2013, vs. 45 million notebooks and 35 million desktop PCs)
  • Number of wearable devices estimated to have been shipped worldwide in 2011: 14 million
  • Projected number of wearable devices in 2016: between 39-171 million
  • How much of the wearable technology market is in the healthcare and medical sector in 2012: 35.1%
  • How many devices in the wearable tech market are fitness or activity trackers: 61%
  • The value of the global wearable technology market in 2012: $750 million
  • The forecasted value of the market in 2018: $5.8 billion
  • How many Americans are aware of wearable tech devices in 2013: 52%
  • Devices that have the highest level of awareness: wearable fitness trackers,
  • Level of awareness for wearable fitness trackers amongst American consumers: 1 in 3 consumers
  • Value of digital fitness category in 2013: $330 million
  • How many American consumers surveyed are aware of smart glasses: 29%
  • Smart watch awareness amongst those surveyed: 36%

Access

  • How much of the developed world has mobile broadband subscriptions in 2013: 3/4
  • How much of the developing world has broadband subscription in 2013: 1/5
  • Percent of U.S. adults that had a laptop in 2012: 57
  • How many American adults did not use the internet at home, at work, or via mobile device in 2013: one in five
  • Amount President Obama initiated spending in 2009 in an effort to expand access: $7 billion
  • Number of Americans potentially shut off from jobs, government services, health care and education, among other opportunities due to digital inequality: 60 million
  • American adults with a high-speed broadband connection at home as of May 2013: 7 out of 10
  • Americans aged 18-29 vs. 65+ with a high-speed broadband connection at home as of May 2013: 80% vs. 43
  • American adults with college education (or more) vs. adults with no high school diploma that have a high-speed broadband connection at home as of May 2013: 89% vs. 37%
  • Percent of U.S. adults with college education (or more) that use the internet in 2011: 94
  • Those with no high school diploma that used the internet in 2011: 43
  • Percent of white American households that used the internet in 2013: 67
  • Black American households that used the internet in 2013: 57
  • States with lowest internet use rates in 2013: Mississippi, Alabama and Arkansas
  • How many American households have only wireless telephones as of the second half of 2012: nearly two in five
  • States with the highest prevalence of wireless-only adults according to predictive modeling estimates: Idaho (52.3%), Mississippi (49.4%), Arkansas (49%)
  • Those with the lowest prevalence of wireless-only adults: New Jersey (19.4%), Connecticut (20.6%), Delaware (23.3%) and New York (23.5%)

Sources