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What AI “remembers” about you is privacy’s next frontier

Article by Ruchika Joshi and Miranda Bogen: “The ability to remember you and your preferences is rapidly becoming a big selling point for AI chatbots and agents. 

Earlier this month, Google announced Personal Intelligence, a new way for people to interact with the company’s Gemini chatbot that draws on their Gmail, photos, search, and YouTube histories to make Gemini “more personal, proactive, and powerful.” It echoes similar moves by OpenAIAnthropic, and Meta to add new ways for their AI products to remember and draw from people’s personal details and preferences. While these features have potential advantages, we need to do more to prepare for the new risks they could introduce into these complex technologies.

Personalized, interactive AI systems are built to act on our behalf, maintain context across conversations, and improve our ability to carry out all sorts of tasks, from booking travel to filing taxes. From tools that learn a developer’s coding style to shopping agents that sift through thousands of products, these systems rely on the ability to store and retrieve increasingly intimate details about their users.  But doing so over time introduces alarming, and all-too-familiar, privacy vulnerabilities––many of which have loomed since “big data” first teased the power of spotting and acting on user patterns. Worse, AI agents now appear poised to plow through whatever safeguards had been adopted to avoid those vulnerabilities. 

Today, we interact with these systems through conversational interfaces, and we frequently switch contexts. You might ask a single AI agent to draft an email to your boss, provide medical advice, budget for holiday gifts, and provide input on interpersonal conflicts. Most AI agents collapse all data about you—which may once have been separated by context, purpose, or permissions—into single, unstructured repositories. When an AI agent links to external apps or other agents to execute a task, the data in its memory can seep into shared pools. This technical reality creates the potential for unprecedented privacy breaches that expose not only isolated data points, but the entire mosaic of people’s lives…(More)”.

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