Charity Digital News: “The Atlassian Foundation today previewed its innovative crowdsourcing platform, MakeaDiff.org, which will allow nonprofits to coordinate with technically-skilled volunteers who want to help convert ideas into successful projects…
Once vetted, nonprofits will be able to list their volunteer jobs on the site. Skilled volunteers such as developers, designers, business analysts and project managers will then be able to go online and quickly search the site for opportunities relevant and convenient to them.
Atlassian Foundation manager, Melissa Beaumont Lee, said: “We started hearing from nonprofits that what they valued even more than donations was access to Atlassian’s technology expertise. Similarly, we had lots of employees who were keen to volunteer, but didn’t know how to get involved; coordinating volunteers for all these amazing projects was just not scalable. Thus, MakeaDiff.org was born to benefit both nonprofits and volunteers. We wanted to reduce the friction in coordinating efforts so more time can be spent doing really meaningful work.”
The Science Behind Using Online Communities To Change Behavior
Sean D. Young in TechCrunch: “Although social media and online communities might have been developed for people to connect and share information, recent research shows that these technologies are really helpful in changing behaviors. My colleagues and I in the medical school, for instance, created online communities designed to improve health by getting people to do things, such as test for HIV, stop using methamphetamines, and just de-stress and relax. We don’t handpick people to join because we think they’ll love the technology; that’s not how science works. We invite them because the technology is relevant to them — they’re engaging in drugs, sex and other behaviors that might put themselves and others at risk. It’s our job to create the communities in a way that engages them enough to want to stay and participate. Yes, we do offer to pay them $30 to complete an hour-long survey, but then they are free to collect their money and never talk to us again. But for some reason, they stay in the group and decide to be actively engaged with strangers.
So how do we create online communities that keep people engaged and change their behaviors? Our starting point is to understand and address their psychological needs….
Throughout our research, we find that newly created online communities can change people’s behaviors by addressing the following psychological needs:
The Need to Trust. Sharing our thoughts, experiences, and difficulties with others makes us feel closer to others and increases our trust. When we trust people, we’re more open-minded, more willing to learn, and more willing to change our behavior. In our studies, we found that sharing personal information (even something as small as describing what you did today) can help increase trust and change behavior.
The Need to Fit In. Most of us inherently strive to fit in. Social norms, or other people’s attitudes and behaviors, heavily influence our own attitudes and behaviors. Each time a new online community or group forms, it creates its own set of social norms and expectations for how people should behave. Most people are willing to change their attitudes and/or behavior to fit these group norms and fit in with the community.
The Need for Self-Worth. When people feel good about themselves, they are more open to change and feel empowered to be able to change their behavior. When an online community is designed to have people support and care for each other, they can help to increase self-esteem.
The Need to Be Rewarded for Good Behavior. Anyone who has trained a puppy knows that you can get him to keep sitting as long as you keep the treats flowing to reward him, but if you want to wean him off the treats and really train him then you’ll need to begin spacing out the treats to make them less predictable. Well, people aren’t that different from animals in that way and can be trained with reinforcements too. For example, “liking” people’s communications when they immediately join a network, and then progressively spacing out the time that their posts are liked (psychologists call this variable reinforcement) can be incorporated onto social network platforms to encourage them to keep posting content. Eventually, these behaviors become habits.
The Need to Feel Empowered. While increasing self-esteem makes people feel good about themselves, increasing empowerment helps them know they have the ability to change. Creating a sense of empowerment is one of the most powerful predictors of whether people will change their behavior. Belonging to a network of people who are changing their own behaviors, support our needs, and are confident in our changing our behavior empowers us and gives us the ability to change our behavior.”
Best Practices for Government Crowdsourcing Programs
Anton Root: “Crowdsourcing helps communities connect and organize, so it makes sense that governments are increasingly making use of crowd-powered technologies and processes.
Just recently, for instance, we wrote about the Malaysian government’s initiative to crowdsource the national budget. Closer to home, we’ve seen government agencies from U.S. AID to NASA make use of the crowd.
Daren Brabham, professor at the University of Southern California, recently published a report titled “Using Crowdsourcing In Government” that introduces readers to the basics of crowdsourcing, highlights effective use cases, and establishes best practices when it comes to governments opening up to the crowd. Below, we take a look at a few of the suggestions Brabham makes to those considering crowdsourcing.
Brabham splits up his ten best practices into three phases: planning, implementation, and post-implementation. The first suggestion in the planning phase he makes may be the most critical of all: “Clearly define the problem and solution parameters.” If the community isn’t absolutely clear on what the problem is, the ideas and solutions that users submit will be equally vague and largely useless.
This applies not only to government agencies, but also to SMEs and large enterprises making use of crowdsourcing. At Massolution NYC 2013, for instance, we heard again and again the importance of meticulously defining a problem. And open innovation platform InnoCentive’s CEO Andy Zynga stressed the big role his company plays in helping organizations do away with the “curse of knowledge.”
Brabham also has advice for projects in their implementation phase, the key bit being: “Launch a promotional plan and a plan to grow and sustain the community.” Simply put, crowdsourcing cannot work without a crowd, so it’s important to build up the community before launching a campaign. It does take some balance, however, as a community that’s too large by the time a campaign launches can turn off newcomers who “may not feel welcome or may be unsure how to become initiated into the group or taken seriously.”
Brabham’s key advice for the post-implementation phase is: “Assess the project from many angles.” The author suggests tracking website traffic patterns, asking users to volunteer information about themselves when registering, and doing original research through surveys and interviews. The results of follow-up research can help to better understand the responses submitted, and also make it easier to show the successes of the crowdsourcing campaign. This is especially important for organizations partaking in ongoing crowdsourcing efforts.”
The Solution Revolution
New book by William D. Eggers and Paul Macmillan from Deloitte: “Where tough societal problems persist, citizens, social enterprises, and yes, even businesses, are relying less and less on government-only solutions. More likely, they are crowd funding, ride-sharing, app- developing or impact- investing to design lightweight solutions for seemingly intractable problems. No challenge is too daunting, from malaria in Africa to traffic congestion in California.
These wavemakers range from edgy social enterprises growing at a clip of 15% a year, to mega-foundations that are eclipsing development aid, to Fortune 500 companies delivering social good on the path to profit. The collective force of these new problem solvers is creating dynamic and rapidly evolving markets for social good. They trade solutions instead of dollars to fill the gap between what government can provide and what citizens need. By erasing public-private sector boundaries, they are unlocking trillions of dollars in social benefit and commercial value.
The Solution Revolution explores how public and private are converging to form the Solution Economy. By examining scores of examples, Eggers and Macmillan reveal the fundamentals of this new – globally prevalent – economic and social order. The book is designed to help guide those willing to invest time, knowledge or capital toward sustainable, social progress.”
Imagining Data Without Division
Thomas Lin in Quanta Magazine: “As science dives into an ocean of data, the demands of large-scale interdisciplinary collaborations are growing increasingly acute…Seven years ago, when David Schimel was asked to design an ambitious data project called the National Ecological Observatory Network, it was little more than a National Science Foundation grant. There was no formal organization, no employees, no detailed science plan. Emboldened by advances in remote sensing, data storage and computing power, NEON sought answers to the biggest question in ecology: How do global climate change, land use and biodiversity influence natural and managed ecosystems and the biosphere as a whole?…
For projects like NEON, interpreting the data is a complicated business. Early on, the team realized that its data, while mid-size compared with the largest physics and biology projects, would be big in complexity. “NEON’s contribution to big data is not in its volume,” said Steve Berukoff, the project’s assistant director for data products. “It’s in the heterogeneity and spatial and temporal distribution of data.”
Unlike the roughly 20 critical measurements in climate science or the vast but relatively structured data in particle physics, NEON will have more than 500 quantities to keep track of, from temperature, soil and water measurements to insect, bird, mammal and microbial samples to remote sensing and aerial imaging. Much of the data is highly unstructured and difficult to parse — for example, taxonomic names and behavioral observations, which are sometimes subject to debate and revision.
And, as daunting as the looming data crush appears from a technical perspective, some of the greatest challenges are wholly nontechnical. Many researchers say the big science projects and analytical tools of the future can succeed only with the right mix of science, statistics, computer science, pure mathematics and deft leadership. In the big data age of distributed computing — in which enormously complex tasks are divided across a network of computers — the question remains: How should distributed science be conducted across a network of researchers?
Part of the adjustment involves embracing “open science” practices, including open-source platforms and data analysis tools, data sharing and open access to scientific publications, said Chris Mattmann, 32, who helped develop a precursor to Hadoop, a popular open-source data analysis framework that is used by tech giants like Yahoo, Amazon and Apple and that NEON is exploring. Without developing shared tools to analyze big, messy data sets, Mattmann said, each new project or lab will squander precious time and resources reinventing the same tools. Likewise, sharing data and published results will obviate redundant research.
To this end, international representatives from the newly formed Research Data Alliance met this month in Washington to map out their plans for a global open data infrastructure.”
User-Generated Content Is Here to Stay
Azeem Khan in the Huffington Post: “The way media are transmitted has changed dramatically over the last 10 years. User-generated content (UGC) has completely changed the landscape of social interaction, media outreach, consumer understanding, and everything in between. Today, UGC is media generated by the consumer instead of the traditional journalists and reporters. This is a movement defying and redefining traditional norms at the same time. Current events are largely publicized on Twitter and Facebook by the average person, and not by a photojournalist hired by a news organization. In the past, these large news corporations dominated the headlines — literally — and owned the monopoly on public media. Yet with the advent of smartphones and spread of social media, everything has changed. The entire industry has been replaced; smartphones have supplanted how information is collected, packaged, edited, and conveyed for mass distribution. UGC allows for raw and unfiltered movement of content at lightening speed. With the way that the world works today, it is the most reliable way to get information out. One thing that is for certain is that UGC is here to stay whether we like it or not, and it is driving much more of modern journalistic content than the average person realizes.
Think about recent natural disasters where images are captured by citizen journalists using their iPhones. During Hurricane Sandy, 800,000 photos uploaded onto Instagram with “#Sandy.” Time magazine even hired five iPhoneographers to photograph the wreckage for its Instagram page. During the May 2013 Oklahoma City tornadoes, the first photo released was actually captured by a smartphone. This real-time footage brings environmental chaos to your doorstep in a chillingly personal way, especially considering the photographer of the first tornado photos ultimately died because of the tornado. UGC has been monumental for criminal investigations and man-made catastrophes. Most notably, the Boston Marathon bombing was covered by UGC in the most unforgettable way. Dozens of images poured in identifying possible Boston bombers, to both the detriment and benefit of public officials and investigators. Though these images inflicted considerable damage to innocent bystanders sporting suspicious backpacks, ultimately it was also smartphone images that highlighted the presence of the Tsarnaev brothers. This phenomenon isn’t limited to America. Would the so-called Arab Spring have happened without social media and UGC? Syrians, Egyptians, and citizens from numerous nations facing protests can easily publicize controversial images and statements to be shared worldwide….
This trend is not temporary but will only expand. The first iPhone launched in 2007, and the world has never been the same. New smartphones are released each month with better cameras and faster processors than computers had even just a few years ago….”
The role of task difficulty in the effectiveness of collective intelligence
New article by Christian Wagner: “The article presents a framework and empirical investigation to demonstrate the role of task difficulty in the effectiveness of collective intelligence. The research contends that collective intelligence, a form of community engagement to address problem solving tasks, can be superior to individual judgment and choice, but only when the addressed tasks are in a range of appropriate difficulty, which we label the “collective range”. Outside of that difficulty range, collectives will perform about as poorly as individuals for high difficulty tasks, or only marginally better than individuals for low difficulty tasks. An empirical investigation with subjects randomly recruited online supports our conjecture. Our findings qualify prior research on the strength of collective intelligence in general and offer preliminary insights into the mechanisms that enable individuals and collectives to arrive at good solutions. Within the framework of digital ecosystems, the paper argues that collective intelligence has more survival strength than individual intelligence, with highest sustainability for tasks of medium difficulty”
When the Government Shuts, Even Web Sites Go Down
The New York Times: “When the federal government last shutdown in 1995, most agencies and departments had either no presence on the Internet or a very basic Web site. Since then, agency Web sites have become the primary public face of the government for most Americans who do not live in or near Washington. So it’s perhaps not surprising that the decision by agencies such as NASA and the Library of Congress to take down their sites this week has gotten a lot of attention.
In keeping with the senseless nature of the shutdown, some Web sites are down while others are still up. The Federal Trade Commission, for instance, has blocked access to its site. It has posted a notice online saying that it’s closed indefinitely as are its systems for people to register complaints or enter telephone numbers on the do-not call list. By contrast, the Department of Education has left its site up with a notice informing visitors that it will not be updated during the shutdown. Sites for the White House, Treasury and the Internal Revenue Service, are being updated at least in part. (Here’s a pretty comprehensive list of which sites are up and which are not.)
Each department and agency has had to decide what to do with its Web site based on its interpretation of federal laws and rules. In a memo (PDF) written last month, the Office of Management and Budget offered some guidance to officials trying to figure out what to do. ..In further keeping with the truly bizarre nature of government shutdowns, the O.M.B. also reminded government officials that they should pay no attention to whether it will cost more to shut down their Web site than it does to keep it going.”
See also: Blacked Out Government Websites Available Through Wayback Machine
A New Kind of Economy is Born – Social Decision-Makers Beat the "Homo Economicus"
A new paper by Dirk Helbing: “The Internet and Social Media change our way of decision-making. We are no longer the independent decision makers we used to be. Instead, we have become networked minds, social decision-makers, more than ever before. This has several fundamental implications. First of all, our economic theories must change, and second, our economic institutions must be adapted to support the social decision-maker, the “homo socialis”, rather than tailored to the perfect egoist, known as “homo economicus”….
Such developments will eventually create a participatory market society. “Prosumers”, i.e. co-producing consumers, the new “makers” movement, and the sharing economy are some examples illustrating this. Just think of the success of Wikipedia, Open Streetmap or Github. Open Streetmap now provides the most up-to-date maps of the world, thanks to more than 1 million volunteers.
This is just the beginning of a new era, where production and public engagement will more and more happen in a bottom up way through fluid “projects”, where people can contribute as a leaders (“entrepreneurs”) or participants. A new intellectual framework is emerging, and a creative and participatory era is ahead.
The paradigm shift towards participatory bottom-up self-regulation may be bigger than the paradigm shift from a geocentric to a heliocentric worldview. If we build the right institutions for the information society of the 21st century, we will finally be able to mitigate some very old problems of humanity. “Tragedies of the commons” are just one of them. After so many centuries, they are still plaguing us, but this needn’t be.”
How to Change the World by Building a Swarm
Nina Misuraca Ignaczak at Shareable: “In 2005, Rick Falvinge of Sweden launched a new political party, the Swedish Pirate Party, on a platform to reform copyright and patent laws. It’s now the third largest party in Sweden, it won two European Parliament seats in 2009, and it inspired the International Pirate Party movement with representation in over 60 countries. The rise of the party has been remarkably fast. In Swarmwise: The Tactical Manual to Changing the World, Falvinge describes how he did it with a unique, decentralized organizing architecture that leverages the power of technology and the crowd to spread ideas and work across diverse groups of people.
Falvinge defines a swarm as: “a decentralized, collaborative effort of volunteers that looks like a hierarchical, traditional organization from the outside. It is built by a small core of people that construct a scaffolding of go-to people, enabling a large number of volunteers to cooperate on a common goal in quantities of people not possible before the net was available.”
The key is decentralization. The founder must set the vision and goal and then release control of messaging and branding, delegate as much authority as possible, and embrace the fact that the only way to lead is to inspire.
A swarm has a shared direction, values and method. Informal leadership is strong, and focuses on everyone’s contributions. The main benefits to swarm organization are:
- Speed of operation
- Next-to-nothing operating cost
- Large number of devoted volunteers
- Open and inviting to anyone
- No recruitment process
- Multiple solutions tried in parallel
- Transparent by default
Step One: Find an idea to change the world that people can get excited about.
This is critical. The idea must be a game-changer- so exciting, revolutionary and provocative that it will sell itself. Your idea must have four key attributes to be worthy:
- Tangible: You must have concrete goals with specifics on when this goal should happen, where it will happen, and how it will happen. In the case of the Swedish Pirate Party, the goal was to elect an open-information platform candidate to the European Parliament in the next election. Period.
- Credible: You must present the goals as realistic and doable. The key is to strike a balance between a change-the-world idea and pure fantasy.
- Inclusive: There must be a role and room for participation for everyone, and everyone must see not only how they will personally benefit form the idea but also ho they can be a part of making it happen.
- Epic: The idea must be a big one, capable of changing how things are done on a broad scale, and people must see the scope of the idea’s impact when it is presented.
Step Two: Do the Math
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All versions of the book (including free ones, of course) are available at the bottom of this page.”